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Author: Don E. Schultz Publisher: Hermes House ISBN: 9780981941547 Category : Business & Economics Languages : en Pages : 172
Book Description
Retailing has been around as long as exchanges have existed. One person has something others want. Yet, modern day retailing has seen little innovation in the critical triangle of manufacturers, retailers and consumers. Each group has proceeded along separate pathways-all intent on achieving individual goals. Until today! Interactive digital technologies have created new communities of customers-communities that demand radically different views, approaches and methodologies. RETAIL COMMUNITIES presents a unique view of how customers, retailers and manufacturers interact in the digital marketplace. By combining BIGresearch's SIMM(r), CIA(tm) and Shopper MindSet(tm) consumer data sources, the authors have created consumer segments at the retail and manufacturer levels with both out-of-store and in-store views. Using 31 out-of-store and 23 in-store promotional categories, the "retail communities" idea enables all marketers on all levels to understand, plan and allocate promotional funds in what is called the "Retail Theater." Truly, in the customer community arena, the retailer becomes another media form to be included in any product marketing program.
Author: Don E. Schultz Publisher: Hermes House ISBN: 9780981941547 Category : Business & Economics Languages : en Pages : 172
Book Description
Retailing has been around as long as exchanges have existed. One person has something others want. Yet, modern day retailing has seen little innovation in the critical triangle of manufacturers, retailers and consumers. Each group has proceeded along separate pathways-all intent on achieving individual goals. Until today! Interactive digital technologies have created new communities of customers-communities that demand radically different views, approaches and methodologies. RETAIL COMMUNITIES presents a unique view of how customers, retailers and manufacturers interact in the digital marketplace. By combining BIGresearch's SIMM(r), CIA(tm) and Shopper MindSet(tm) consumer data sources, the authors have created consumer segments at the retail and manufacturer levels with both out-of-store and in-store views. Using 31 out-of-store and 23 in-store promotional categories, the "retail communities" idea enables all marketers on all levels to understand, plan and allocate promotional funds in what is called the "Retail Theater." Truly, in the customer community arena, the retailer becomes another media form to be included in any product marketing program.
Author: Cristina Raluca Gh Popescu Publisher: ISBN: 9781668425244 Category : COVID-19 (Disease) Languages : en Pages :
Book Description
"This book provides an updated view of the newest trends, novel practices and latest tendencies concerning the manner of addressing and creating responsible and sustainable business, while striving to understand those important changes caused by the Covid-19 pandemic shock"--
Author: George Campbell Gosling Publisher: Policy Press ISBN: 1529235243 Category : Business & Economics Languages : en Pages : 252
Book Description
Available open access digitally under CC-BY-NC-ND licence. This interdisciplinary volume explores how English commercial, co-operative and charity retailing were shaped by and in turn influenced their social and political environments, from the local and the global, between the late-nineteenth and early twenty-first centuries.
Author: Kenneth H. Kolb Publisher: Univ of California Press ISBN: 0520384199 Category : Social Science Languages : en Pages : 278
Book Description
Retail Inequality examines the failure of recent efforts to improve Americans' diets by increasing access to healthy food. Based on exhaustive research, this book by Kenneth H. Kolb documents the struggles of two Black neighborhoods in Greenville, South Carolina. For decades, outsiders ignored residents' complaints about the unsavory retail options on their side of town—until the well-intentioned but flawed "food desert" concept took hold in popular discourse. Soon after, new allies arrived to help, believing that grocery stores and healthier options were the key to better health. These efforts, however, did not change neighborhood residents' food consumption practices. Retail Inequality explains why and also outlines the history of deindustrialization, urban public policy, and racism that are the cause of unequal access to food today. Kolb identifies retail inequality as the crucial concept to understanding today’s debates over gentrification and community development. As this book makes clear, the battle over food deserts was never about food—it was about equality.
Author: Robert J. Gibbs Publisher: John Wiley & Sons ISBN: 1118127730 Category : Architecture Languages : en Pages : 274
Book Description
"...Extraordinary: Gibbs has popped the hood and taken apart the engine of commercial design and development, showing us each individual part and explaining fit, form and function." —Yaromir Steiner, Founder, Chief Executive Officer, Steiner + Associates "...the most comprehensive and expansive book ever written on the subject of Retail Real Estate Development. Gibbs is by far the most prominent advocate for reforming retail planning and development in order to return American cities to economic and physical prominence." –Stefanos Polyzoides, Moule & Polyzoides Architects & Urbanists The retail environment has evolved rapidly in the past few decades, with the retailing industry and its placement and design of "brick-and-mortar" locations changing with evolving demographics, shopping behavior, transportation options and a desire in recent years for more unique shopping environments. Written by a leading expert, this is a guide to planning for retail development for urban planners, urban designers and architects. It includes an overview of history of retail design, a look at retail and merchandising trends, and principles for current retail developments. Principles of Urban Retail Planning and Development will: Provide insight and techniques necessary for historic downtowns and new urban communities to compete with modern suburban shopping centers. Promote sustainable community building and development by making it more profitable for the shopping center industry to invest in historic cities or to develop walkable urban communities. Includes case studies of recent good examples of retail development
Author: Shannon Deer Publisher: Rowman & Littlefield ISBN: 153815238X Category : Business & Economics Languages : en Pages : 229
Book Description
Outlines six principles and best practices for hiring and retaining women with challenging backgrounds Recently, business leaders have shifted their focus from a profit-only mindset to considering the impact of their businesses on all stakeholders. At the same time, the United Nations set aggressive Sustainable Development Goals (SGDs) to improve our world by 2030. These SDGs address all major needs facing our world today, such as: eradication of poverty and hunger, access to clean water, gender equality, and decent work and economic growth. These are significant problems facing the world that have in the past largely been left to nonprofit organizations and governments to solve. Investors and customers have higher expectations for companies to make a positive social and environmental impact. They want to know business can do good. Following suit, today’s business leaders are starting to recognize we will never fill the gap between where we are and where we want to be if businesses do not also do their part to contribute sustainable solutions to these enormous social problems. This book provides a guide for businesses to make a significant positive impact while also benefiting their businesses. Business Doing Good outlines six principles business leaders can implement to effectively hire women who have experienced incarceration, poverty, addiction, and/or engagement in the sex trade. While making a difference to both these women and communities, businesses benefit from the women’s resourcefulness, resilience, ability to motivate, and other unique skills and perspectives only available to someone who has overcome difficulties. Investments in women, in general, are exponential as they are more likely to return that investment to future generations. The impact is endless. If we are going to end poverty and create economic development, women who have overcome challenging pasts cannot be excluded.
Author: Jessica Ann Rousseau Publisher: ISBN: Category : Discount houses (Retail trade) Languages : en Pages : 89
Book Description
Corporate retail has greatly expanded in the past 30 years with the introduction of the Big Box Store. While these chain stores brought many cities convenient retail options and cheap prices, they also left entire towns devastated after putting local mom and pop stores out of business. With a suburban and rural development strategy, corporate retail giants like Walmart and Target started to get a bad reputation for destroying small town and metropolitan communities. Due to a decrease in potential suburban development sites, coupled with the rise of urban population growth, these chains saw an opportunity to bring their large scale retail to dense urban areas. Beginning in 2010, corporations took the step towards urban development. Through the study of Walmart and Target it has become clear that while these urban locations are doing a much better job than their suburban counterparts of fitting within an existing context, they are still lacking in some core urban development areas, as well as neglecting to positively impact the communities they are inserting themselves into. This thesis explores the different ways in which a big box retail corporation can enhance their existing development strategy to better fit within an urban context, while also helping to boost their corporate image by positively impacting communities.
Author: David Spinks Publisher: John Wiley & Sons ISBN: 1119766125 Category : Business & Economics Languages : en Pages : 214
Book Description
"A tactical primer for any business embarking on the critical work of actively building community."—Seth Godin, Author, This is Marketing "This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."—Nir Eyal, bestselling author of Hooked and Indistractable The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building. This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders—that’s the goal for today’s connected businesses, and this book is the map to getting there.
Author: Don E. Schultz
Author: Don E. Schultz
Author: Cristina Raluca Gh Popescu
Author: George Campbell Gosling
Author: 
Author: Kenneth H. Kolb
Author: Robert J. Gibbs
Author: Shannon Deer
Author: Inez Katherine Rolph
Author: Jessica Ann Rousseau
Author: David Spinks