Author: Sheila Varga TolbertPublisher:
ISBN:
Category : Clothing trade
Languages : en
Pages : 254
Book Description
Retail Buyer's Perceptions of Imported Versus U.S. -made Apparel, and the Buy American Campaign
Author: Sheila Varga TolbertPublisher:
ISBN:
Category : Clothing trade
Languages : en
Pages : 254
Book Description
Masters Abstracts International
Author: Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 604
Book Description
Business Planning in the U.S. and South Korean Apparel Industries
Author: Kimberly ParnelloPublisher:
ISBN:
Category : Business forecasting
Languages : en
Pages : 274
Book Description
Consumers' Perception of Quality and Estimation of Retail Price Given the Information Cues of Country of Origin, Store Image and the Buy American Campaign
Author: Sue Ann KernPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 266
Book Description
Human Ecology
Author: Suzanne D. GyeszlyPublisher:
ISBN:
Category : Home economics
Languages : en
Pages : 346
Book Description
Buy American
Author: Dana FrankPublisher: Beacon Press
ISBN: 9780807047118
Category : Business & Economics
Languages : en
Pages : 340
Book Description
With the election of Donald Trump, economic nationalism has re-emerged as a patriotic rallying cry. But are imports and “foreigners” really to blame for the disappearance of good jobs in the United States? Tracing the history and politics of economic nationalism from the American Revolution to the present, historian Dana Frank investigates the long history of “Buy American” campaigns and their complexities. This entertaining story is full of surprises, including misguided heroes, chilling racism, and more than a few charlatans. Frank helps reframe the debate between free trade, on the one hand, and nationalism on the other, to suggest alternative strategies that would serve the needs of working Americans—instead of the interests of corporations and economic elites—and that don’t cast “foreigners” or immigrants as our “enemies.”
Country of Origin as a Determining Factor for Purchasing Behavior
Author: Jully Park LeeWinners and Losers
Author: Diana C. MutzPublisher: Princeton University Press
ISBN: 0691203040
Category : Political Science
Languages : en
Pages : 358
Book Description
From acclaimed political scientist Diana Mutz, a revealing look at why people's attitudes on trade differ from their own self-interest Winners and Losers challenges conventional wisdom about how American citizens form opinions on international trade. While dominant explanations in economics emphasize personal self-interest—and whether individuals gain or lose financially as a result of trade—this book takes a psychological approach, demonstrating how people view the complex world of international trade through the lens of interpersonal relations. Drawing on psychological theories of preference formation as well as original surveys and experiments, Diana Mutz finds that in contrast to the economic view of trade as cooperation for mutual benefit, many Americans view trade as a competition between the United States and other countries—a contest of us versus them. These people favor trade as long as they see Americans as the "winners" in these interactions, viewing trade as a way to establish dominance over foreign competitors. For others, trade is a means of maintaining more peaceful relations between countries. Just as individuals may exchange gifts to cement relationships, international trade is a tie that binds nations together in trust and cooperation. Winners and Losers reveals how people's orientations toward in-groups and out-groups play a central role in influencing how they think about trade with foreign countries, and shows how a better understanding of the psychological underpinnings of public opinion can lead to lasting economic and societal benefits.
Management of Retail Buying
Author: R. Patrick CashPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 432
Book Description
"The end objective of buying and merchandising is to achieve sales and gross margin objectives through effective merchandise management of a department or group of departments." —from Management of Retail Buying, Third Edition There is more to retail buying than simply forecasting consumer demand. The successful buyer employs a complex constellation of skill, art, and careful study to plan and manage the flow of merchandise from the wholesaler or marketer to the consumer. This book contains the combined wisdom, knowledge, and hard-won savvy of three of the world's foremost authorities on managing retail buying, each of whom brought a lifetime of experience to the creation of this third edition of the most important book in every retail buyer's library. This comprehensive volume covers every aspect of retail buying, from targeting desired consumers and purchasing goods tailored to their tastes and needs, to negotiating with vendors, managing inventory, and using computers to expedite the buying process. Management of Retail Buying is organized into three parts: The Buying Process, Planning and Managing Merchandise Assortments, and Where and How to Buy. Part I features an overview of the buyer's milieu; a look at how the buying process can be organized and controlled; and in-depth descriptions of the several types of buying groups, how they function, and their similarities and differences. Part II focuses on the keys to understanding the consumer, forecasting demand, and using that forecast as a basis for selecting merchandise. Because retailers of staple goods face a very different set of objectives and problems from retailers of fashion and seasonal merchandise, separate chapters are devoted to planning and control of assortments in these different types of establishments. The book's final section examines the world of suppliers, vendors, price negotiations, order placement, special services from vendors, and actual acquisition of the merchandise. The authors provide authoritative and timeless advice on competitive strategies and tactics, foreign buying, controlling the logistical factors that lie between the purchase of goods and their delivery to the point of sale, and much more. Whether you're a seasoned retail veteran or a student or novice hoping to make retailing your life's work, Management of Retail Buying, Third Edition is destined to become the most highly prized volume on your bookshelf. The standard text/reference for retail buying and merchandising is now revised, expanded, and updated for the 1990s and beyond . . . This Third Edition of one of the classics in retailing literature combines the timeless wisdom of three of the industry's giants with a detailed examination of the current state of the retailer's art. It provides comprehensive coverage of every aspect of retail buying and how to manage the buying process in order to maximize profits and minimize losses. It also offers in-depth discussions of the numerous skills and techniques needed to succeed as a buyer or merchandise manager in today's competitive retail environment, including: Organizing and controlling the buying process Understanding consumer demographics and psychographics Identifying consumer trends and forecasting demand Analyzing and interpreting sales records Planning and control of merchandise assortments Using computers to increase competitiveness Shopping vendor lines and negotiating prices and services And much more
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