Author: Richard Kendall Miller
Publisher:
ISBN: 9781577832935
Category : Marketing research
Languages : en
Pages : 356
Book Description
Retail Business Market Research Handbook 2021-2022
Author: Richard Kendall Miller
Publisher:
ISBN: 9781577832935
Category : Marketing research
Languages : en
Pages : 356
Book Description
Publisher:
ISBN: 9781577832935
Category : Marketing research
Languages : en
Pages : 356
Book Description
Handbook of Research on Retailing
Author: Katrijn Gielens
Publisher: Edward Elgar Publishing
ISBN: 1786430282
Category : Business & Economics
Languages : en
Pages : 481
Book Description
The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Even successful companies cannot sit back and rest, but need to prepare for the next wave of change. In the face of this complexity, it is all the more important to take stock of current knowledge, based on insights and experience from leading scholars in the field. What do we know from extant studies, and what are the ensuing best practices? What evolutions are ahead, and will current recipes still work in the future? This Handbook sheds light on these issues.
Publisher: Edward Elgar Publishing
ISBN: 1786430282
Category : Business & Economics
Languages : en
Pages : 481
Book Description
The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Even successful companies cannot sit back and rest, but need to prepare for the next wave of change. In the face of this complexity, it is all the more important to take stock of current knowledge, based on insights and experience from leading scholars in the field. What do we know from extant studies, and what are the ensuing best practices? What evolutions are ahead, and will current recipes still work in the future? This Handbook sheds light on these issues.
Retail Business Market Research Handbook 2013-2014
Author: Richard Kendall Miller
Publisher:
ISBN: 9781577832140
Category : Marketing research
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9781577832140
Category : Marketing research
Languages : en
Pages :
Book Description
Retail Business Market Research Handbook 2010
Author: Richard Kendall Miller
Publisher:
ISBN: 9781577831556
Category : Market surveys
Languages : en
Pages : 278
Book Description
Publisher:
ISBN: 9781577831556
Category : Market surveys
Languages : en
Pages : 278
Book Description
The 2005 Retail Business Market Research Handbook
Author: Richard Kendall Miller
Publisher:
ISBN: 9781577830559
Category : Business & Economics
Languages : en
Pages : 470
Book Description
Publisher:
ISBN: 9781577830559
Category : Business & Economics
Languages : en
Pages : 470
Book Description
Retail Business Market Research Handbook 2006
Author: Richard K. Miller
Publisher:
ISBN: 9781577830597
Category :
Languages : en
Pages : 0
Book Description
Publisher:
ISBN: 9781577830597
Category :
Languages : en
Pages : 0
Book Description
RETAIL BUSINESS MARKET RESEARCH HANDBOOK 2019-2020
Author: Richard K. Miller
Publisher:
ISBN: 9781577832744
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9781577832744
Category :
Languages : en
Pages :
Book Description
The Retail Business Market Research Handbook 2010
Author: Richard K. Miller
Publisher:
ISBN: 9781577831556
Category : Business & Economics
Languages : en
Pages : 273
Book Description
Publisher:
ISBN: 9781577831556
Category : Business & Economics
Languages : en
Pages : 273
Book Description
Handbook of Market Research
Author: Christian Homburg
Publisher: Springer
ISBN: 9783319574110
Category : Business & Economics
Languages : en
Pages : 0
Book Description
In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Aspects covered include topics on data-related issues, methods, and applications. Data-related topics comprise chapters on experimental design, survey research methods, international market research, panel data fusion, and endogeneity. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis. Application chapters focus on specific topics relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and return on price promotions. Each chapter is written by an expert in the field. The presentation of the material seeks to improve the intuitive and technical understanding of the methods covered.
Publisher: Springer
ISBN: 9783319574110
Category : Business & Economics
Languages : en
Pages : 0
Book Description
In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Aspects covered include topics on data-related issues, methods, and applications. Data-related topics comprise chapters on experimental design, survey research methods, international market research, panel data fusion, and endogeneity. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis. Application chapters focus on specific topics relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and return on price promotions. Each chapter is written by an expert in the field. The presentation of the material seeks to improve the intuitive and technical understanding of the methods covered.