Author: Allen SinsheimerPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 296
Book Description
Retail Advertising of Men's and Boys' Wear
Author: Allen SinsheimerPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 296
Book Description
The Distribution of Consumer Goods
Author: G. L. LevettPublisher: CUP Archive
ISBN:
Category : Marketing
Languages : en
Pages : 468
Book Description
Costs, Merchandising Practices, Advertising and Sales in the Retail Distribution of Clothing: Sales and sales' rations in retail clothing stores, 1919, 1918, and 1914.- Vol. 2. Expenses and expense ratios
Author: Northwestern University (Evanston, Ill.). Bureau of Business ResearchPublisher:
ISBN:
Category : Clothing trade
Languages : en
Pages : 108
Book Description
Branding the Man
Author: Bertrand PellegrinPublisher: Simon and Schuster
ISBN: 1581157290
Category : Business & Economics
Languages : en
Pages : 224
Book Description
Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something more than the usual Blue Plate Special of khakis and polo shirts. To better attract this new wave of interested consumers, products in the U.S. must be merchandised and sold in a completely different manner. The design and branding of a man’s store ought to make men want to go shopping. Branding the Man offers retailers, buyers, and marketers strategic solutions to revolutionize men’s retail via some relatively simple conceptual strategies. Author Bertrand Pellegrin utilizes his years as a retail strategist to help retailers understand classic men’s environments–ones where men are most naturally inclined to spend time–and leverage the opportunities which arise from these “comfort zones” to engage and sell to the male customer. Branding the Man immerses the reader in a discussion of men’s retail environments spanning every level: store design, buying/sourcing, merchandising, marketing and advertising, and promotion and lays out a blueprint for how men can be developed as the “next frontier” in retail. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Costs, Merchandising Practices, Advertising and Sales in the Retail Distribution of Clothing
Author: Northwestern University (Evanston, Ill.). School of Commerce. Bureau of Business ResearchPublisher:
ISBN:
Category : Clothing trade
Languages : en
Pages : 110
Book Description
Lost Department Stores of San Francisco
Author: Anne Evers HitzPublisher: Arcadia Publishing
ISBN: 1439669198
Category : Business & Economics
Languages : en
Pages : 192
Book Description
In the late nineteenth century, San Francisco's merchant princes built grand stores for a booming city, each with its own niche. For the eager clientele, a trip downtown meant dressing up--hats, gloves and stockings required--and going to Blum's for Coffee Crunch cake or Townsend's for creamed spinach. The I. Magnin empire catered to a selective upper-class clientele, while middle-class shoppers loved the Emporium department store with its Bargain Basement and Santa for the kids. Gump's defined good taste, the City of Paris satisfied desires for anything French and edgy, youth-oriented Joseph Magnin ensnared the younger shoppers with the latest trends. Join author Anne Evers Hitz as she looks back at the colorful personalities that created six major stores and defined shopping in San Francisco.
Advertising the Retail Store
Author: Benjamin H. NammPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 260
Book Description
Author: 
Author: Thomas J. Violich
Author: Walter John Lenmann