Author: Minerva I. Morales
Publisher:
ISBN: 9789710445905
Category : Report writing
Languages : en
Pages : 0
Book Description
Research Writing Made Simple
Author: Minerva I. Morales
Publisher:
ISBN: 9789710445905
Category : Report writing
Languages : en
Pages : 0
Book Description
Publisher:
ISBN: 9789710445905
Category : Report writing
Languages : en
Pages : 0
Book Description
Writing by Numbers
Author: Melissa Shultz
Publisher:
ISBN: 9781531014438
Category : Legal composition
Languages : en
Pages : 350
Book Description
"This book aims to demystify the legal writing process by providing concrete formulas-both macro and micro formulas-for mastering the content required for objective and persuasive legal analysis. The "macro" formula we start with in this book is CRAC, which stands for Conclusion ("C"), Rule ("R"), Analysis ("A"), and Conclusion ("C"). Within this macro formula, we use "micro" formulas to help you draft the different parts of CRAC. This book also takes different parts of legal work product, such as the introduction to a motion or the question presented of an objective memo, and breaks those parts down into components so that you can see how they are put together and then can write your own by applying those basic constructs. At each juncture of your legal writing journey, this book will give you a roadmap to follow (and a step-by-step list of directions) such that you will never feel completely lost and never find yourself faced with an entirely blank page"--
Publisher:
ISBN: 9781531014438
Category : Legal composition
Languages : en
Pages : 350
Book Description
"This book aims to demystify the legal writing process by providing concrete formulas-both macro and micro formulas-for mastering the content required for objective and persuasive legal analysis. The "macro" formula we start with in this book is CRAC, which stands for Conclusion ("C"), Rule ("R"), Analysis ("A"), and Conclusion ("C"). Within this macro formula, we use "micro" formulas to help you draft the different parts of CRAC. This book also takes different parts of legal work product, such as the introduction to a motion or the question presented of an objective memo, and breaks those parts down into components so that you can see how they are put together and then can write your own by applying those basic constructs. At each juncture of your legal writing journey, this book will give you a roadmap to follow (and a step-by-step list of directions) such that you will never feel completely lost and never find yourself faced with an entirely blank page"--
Scientific Writing
Author: Jennifer Peat
Publisher: John Wiley & Sons
ISBN: 1118708024
Category : Medical
Languages : en
Pages : 312
Book Description
This comprehensive and practical book covers the basics of grammar as well as the broad brush issues such as writing a grant application and selling to your potential audience. The clear explanations are expanded and lightened with helpful examples and telling quotes from the giants of good writing. These experienced writers and teachers make scientific writing enjoyable.
Publisher: John Wiley & Sons
ISBN: 1118708024
Category : Medical
Languages : en
Pages : 312
Book Description
This comprehensive and practical book covers the basics of grammar as well as the broad brush issues such as writing a grant application and selling to your potential audience. The clear explanations are expanded and lightened with helpful examples and telling quotes from the giants of good writing. These experienced writers and teachers make scientific writing enjoyable.
Writing a Research Paper in Political Science
Author: Lisa A. Baglione
Publisher: CQ Press
ISBN: 1506367437
Category : Political Science
Languages : en
Pages : 282
Book Description
Even students capable of writing excellent essays still find their first major political science research paper an intimidating experience. Crafting the right research question, finding good sources, properly summarizing them, operationalizing concepts and designing good tests for their hypotheses, presenting and analyzing quantitative as well as qualitative data are all tough-going without a great deal of guidance and encouragement. Writing a Research Paper in Political Science breaks down the research paper into its constituent parts and shows students what they need to do at each stage to successfully complete each component until the paper is finished. Practical summaries, recipes for success, worksheets, exercises, and a series of handy checklists make this a must-have supplement for any writing-intensive political science course.
Publisher: CQ Press
ISBN: 1506367437
Category : Political Science
Languages : en
Pages : 282
Book Description
Even students capable of writing excellent essays still find their first major political science research paper an intimidating experience. Crafting the right research question, finding good sources, properly summarizing them, operationalizing concepts and designing good tests for their hypotheses, presenting and analyzing quantitative as well as qualitative data are all tough-going without a great deal of guidance and encouragement. Writing a Research Paper in Political Science breaks down the research paper into its constituent parts and shows students what they need to do at each stage to successfully complete each component until the paper is finished. Practical summaries, recipes for success, worksheets, exercises, and a series of handy checklists make this a must-have supplement for any writing-intensive political science course.
Research Made Simple
Author: Raymond Mark
Publisher: SAGE
ISBN: 9780803974272
Category : Social Science
Languages : en
Pages : 436
Book Description
This book presents the entire contents of most social science research methods courses in the form of a practical how-to guide. Topics covered range from basic concepts about scientific method to implementation and completion.
Publisher: SAGE
ISBN: 9780803974272
Category : Social Science
Languages : en
Pages : 436
Book Description
This book presents the entire contents of most social science research methods courses in the form of a practical how-to guide. Topics covered range from basic concepts about scientific method to implementation and completion.
Feedback That Moves Writers Forward
Author: Patty McGee
Publisher: Corwin Press
ISBN: 1506387144
Category : Education
Languages : en
Pages : 281
Book Description
Student writing is only as good as the feedback we give In this remarkable book, Patty McGee shares research-based how-to’s for responding to writers that you can use immediately whether you use a writing program or a workshop model. Put down the red-pen, fix-it mindset and help your writers take risks, use grammar as an element of craft, discover their writing identities, elaborate in any genre, and more. Includes lots of helpful conference language that develops tone and trust and forms for reflecting on writing.
Publisher: Corwin Press
ISBN: 1506387144
Category : Education
Languages : en
Pages : 281
Book Description
Student writing is only as good as the feedback we give In this remarkable book, Patty McGee shares research-based how-to’s for responding to writers that you can use immediately whether you use a writing program or a workshop model. Put down the red-pen, fix-it mindset and help your writers take risks, use grammar as an element of craft, discover their writing identities, elaborate in any genre, and more. Includes lots of helpful conference language that develops tone and trust and forms for reflecting on writing.
Writing a Book That Makes a Difference
Author: Philip Gerard
Publisher: Story Press
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 248
Book Description
Philip Gerard analyses books that make a difference, fiction and non-fiction, classic and contemporary, and identifies the elusive ingredients that work together to produce a book that changes minds and lives.
Publisher: Story Press
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 248
Book Description
Philip Gerard analyses books that make a difference, fiction and non-fiction, classic and contemporary, and identifies the elusive ingredients that work together to produce a book that changes minds and lives.
Doing & Writing Qualitative Research
Author: Adrian Holliday
Publisher: SAGE
ISBN: 9781412911306
Category : Education
Languages : en
Pages : 222
Book Description
Accessible, practical and concise, this revised edition expertly tackles the practical problems which writers face when they attempt to transfer the rich data experience of their real world research into a textual product. New attention is paid to the crucial issues of the nature and use of visual data, personal narrative, core and periphery data, and data reconstruction and fictionalization. Sensitive issues dealing with the appropriate use of identity in research settings are clearly discussed, while techniques for avoiding reductive judgements are presented and critically discussed. By making the workings of written study transparent, the book demonstrates how to manage subjectivity and achieve scientific rigour in the qualitative research process. This book provides accessible advice for novice researchers on where to begin and how to proceed. But much more than a simple manual, it also guides the more experience researcher through the social, cultural and political complexities involved in every step of the way. It is an essential tool for students in all disciplines that engage in qualitative research, including sociology, applied linguistics, management, sport science, health studies and education.
Publisher: SAGE
ISBN: 9781412911306
Category : Education
Languages : en
Pages : 222
Book Description
Accessible, practical and concise, this revised edition expertly tackles the practical problems which writers face when they attempt to transfer the rich data experience of their real world research into a textual product. New attention is paid to the crucial issues of the nature and use of visual data, personal narrative, core and periphery data, and data reconstruction and fictionalization. Sensitive issues dealing with the appropriate use of identity in research settings are clearly discussed, while techniques for avoiding reductive judgements are presented and critically discussed. By making the workings of written study transparent, the book demonstrates how to manage subjectivity and achieve scientific rigour in the qualitative research process. This book provides accessible advice for novice researchers on where to begin and how to proceed. But much more than a simple manual, it also guides the more experience researcher through the social, cultural and political complexities involved in every step of the way. It is an essential tool for students in all disciplines that engage in qualitative research, including sociology, applied linguistics, management, sport science, health studies and education.
A Guide to Argumentative Research Writing and Thinking
Author: Arnold Wentzel
Publisher: Routledge
ISBN: 1351707469
Category : Reference
Languages : en
Pages : 198
Book Description
Research is difficult. Even though students are trained in the basic research methodology skills, when confronted with research writing, it feels to them as if they enter a bizarre world, with its own language and conventions, where it is hard to get things right. This book translates the apparent complexities of research writing into everyday ideas, language and skills, and will enable novice researchers to start overcoming the major stumbling blocks immediately. This book focuses only on the greatest challenges in research writing, specifically those that supervisors find most difficult to explain to novice researchers. These challenges include both basic and more complex skills, such as: finding original research contributions; establishing one’s voice while drawing on other authors; turning a vague idea into a feasible research question; generating literature reviews that are original in themselves; and avoiding list-like writing when discussing the research methodology. Wentzel shows that it is easier to overcome these challenges, not with lists of prescriptions that are difficult to remember while writing, but rather by cultivating an argumentative mindset. Not only is such a mindset much easier to maintain, but it offers a central point around which one can organise any difficult writing task. The book shows how to use the argumentative mindset to approach every important writing challenge. It translates all the necessary skills into jargon-free language using a variety of visuals and simple step-by-step procedures that will enable any person to read the book quickly and start writing immediately. The book is accompanied by a website containing an instructor’s manual with guidance on the teaching and assessment of research writing, as well as lecture slides.
Publisher: Routledge
ISBN: 1351707469
Category : Reference
Languages : en
Pages : 198
Book Description
Research is difficult. Even though students are trained in the basic research methodology skills, when confronted with research writing, it feels to them as if they enter a bizarre world, with its own language and conventions, where it is hard to get things right. This book translates the apparent complexities of research writing into everyday ideas, language and skills, and will enable novice researchers to start overcoming the major stumbling blocks immediately. This book focuses only on the greatest challenges in research writing, specifically those that supervisors find most difficult to explain to novice researchers. These challenges include both basic and more complex skills, such as: finding original research contributions; establishing one’s voice while drawing on other authors; turning a vague idea into a feasible research question; generating literature reviews that are original in themselves; and avoiding list-like writing when discussing the research methodology. Wentzel shows that it is easier to overcome these challenges, not with lists of prescriptions that are difficult to remember while writing, but rather by cultivating an argumentative mindset. Not only is such a mindset much easier to maintain, but it offers a central point around which one can organise any difficult writing task. The book shows how to use the argumentative mindset to approach every important writing challenge. It translates all the necessary skills into jargon-free language using a variety of visuals and simple step-by-step procedures that will enable any person to read the book quickly and start writing immediately. The book is accompanied by a website containing an instructor’s manual with guidance on the teaching and assessment of research writing, as well as lecture slides.
Copywriting Made Simple
Author: Tom Albrighton
Publisher: ABC Business Communications Ltd
ISBN: 1838054510
Category : Business & Economics
Languages : en
Pages : 305
Book Description
Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you’ll learn… Understand the product and its benefits • Pinpoint how the product helps people. • Turn features into benefits and seek out USPs. • Identify tangible and intangible benefits. Get to know your reader • Uncover your reader’s inner fears and desires. • Use empathy to get inside the reader’s feelings. • Decide how your copy will change how they think, feel or act. • Capture your aims in the brief. Engage the reader in your message • Talk to the reader and make your copy more like a conversation. • Use the same words that the reader uses. • Bring the product to life with rich, sensory language. • Make your copy active, positive and specific. Craft compelling copy • Learn eight proven formulas for enticing headlines. • Choose a rock-solid structure. • Create powerful calls to action. Use 20 proven strategies for creative copy • Show the product in a new light. • Use humour, wordplay, metaphors and contrasts. • Turn weakness into strength. Make persuasion and psychology work for you • Learn the six proven principles of persuasion. • Overcome the reader’s objections. • Exploit cognitive biases to nudge the reader into action. What industry experts say… 'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).' Kate Toon, Co-host of the Hot Copy Podcast 'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.' Ryan Wallman, author of Delusions of Brandeur ‘Tom’s put a lifetime of learning into this book.’ Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking ‘From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!’ Katherine Wildman, Host, The Writing Desk ‘Tom has written the best all-round introduction to copywriting available today.’ Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer ‘I didn’t think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.’ Doug Kessler, Creative Director & Co-founder of Velocity
Publisher: ABC Business Communications Ltd
ISBN: 1838054510
Category : Business & Economics
Languages : en
Pages : 305
Book Description
Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you’ll learn… Understand the product and its benefits • Pinpoint how the product helps people. • Turn features into benefits and seek out USPs. • Identify tangible and intangible benefits. Get to know your reader • Uncover your reader’s inner fears and desires. • Use empathy to get inside the reader’s feelings. • Decide how your copy will change how they think, feel or act. • Capture your aims in the brief. Engage the reader in your message • Talk to the reader and make your copy more like a conversation. • Use the same words that the reader uses. • Bring the product to life with rich, sensory language. • Make your copy active, positive and specific. Craft compelling copy • Learn eight proven formulas for enticing headlines. • Choose a rock-solid structure. • Create powerful calls to action. Use 20 proven strategies for creative copy • Show the product in a new light. • Use humour, wordplay, metaphors and contrasts. • Turn weakness into strength. Make persuasion and psychology work for you • Learn the six proven principles of persuasion. • Overcome the reader’s objections. • Exploit cognitive biases to nudge the reader into action. What industry experts say… 'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).' Kate Toon, Co-host of the Hot Copy Podcast 'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.' Ryan Wallman, author of Delusions of Brandeur ‘Tom’s put a lifetime of learning into this book.’ Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking ‘From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!’ Katherine Wildman, Host, The Writing Desk ‘Tom has written the best all-round introduction to copywriting available today.’ Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer ‘I didn’t think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.’ Doug Kessler, Creative Director & Co-founder of Velocity