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Author: Joy L. Egbert Publisher: Routledge ISBN: 1135608393 Category : Education Languages : en Pages : 217
Book Description
This work creates a foundation for the study and practice of computer-assisted language learning and provides an overview of ways to conceptualize and to conduct research in Call. It posits that all approaches to research have a place, and that researchers, teachers, and students have a role in the study of computer-enhanced language learning.
Author: Joy L. Egbert Publisher: Routledge ISBN: 1135608393 Category : Education Languages : en Pages : 217
Book Description
This work creates a foundation for the study and practice of computer-assisted language learning and provides an overview of ways to conceptualize and to conduct research in Call. It posits that all approaches to research have a place, and that researchers, teachers, and students have a role in the study of computer-enhanced language learning.
Author: Brandi Watkins Publisher: Rowman & Littlefield ISBN: 1793613656 Category : Social Science Languages : en Pages : 249
Book Description
Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media marketing—it’s all about the followers. This collection, edited by Brandi Watkins, explores how social media has shifted power dynamics away from brands and toward the consumers themselves—the social media users who choose to like, share, and engage with brands online. This dynamic has paved the way for the rise of the social media influencer (SMI); a unique category of social media user who has a large platform and compelling content that attracts a number of loyal and devoted followers.. It’s the followers that make SMI relevant and appealing to brands as a marketing strategy. Contributors discuss emerging trends in research related to the SMI and their followers; as the influencer marketing industry continues to grow and evolve, they argue, so too should our understanding of the influencer-follower relationship that makes this marketing strategy successful. Each chapter of this collection presents a variety of research perspectives, questions, and methodologies that can be used to analyze this trend. Scholars of media studies, communication, technology studies, celebrity studies, marketing, and economics will find this book particularly useful.
Author: Keengwe, Jared Publisher: IGI Global ISBN: 1466629894 Category : Education Languages : en Pages : 378
Book Description
With advancements in technology continuing to influence all areas of society, students in current classrooms have a different understanding and perspective of learning than the educational system has been designed to teach. Research Perspectives and Best Practices in Educational Technology Integration highlights the emerging digital age, its complex transformation of the current educational system, and the integration of educational technologies into teaching strategies. This book offers best practices in the process of incorporating learning technologies into instruction and is an essential resource for academicians, professionals, educational researchers in education and educational-related fields.
Author: Lars Hornuf Publisher: Springer Nature ISBN: 3031040635 Category : Business & Economics Languages : en Pages : 218
Book Description
This book focuses on traditional fields of business studies and economics and how digitalization has affected them. It provides an overview about the lessons learned from academic research and highlights implications for practitioners. Digitalization has not only changed the ways business administration and economics are taught, but also the substance at the core of the two disciplines. Chapters from expert contributors define and carefully evaluate the developments that have occurred over the last decades. The authors further provide an assessment of how industry branches have adapted and in which form regulators have engaged. Attention is given to the theoretical and empirical findings from recent scholarly literature. Furthermore, the authors provide some novel insights from their own research at the University of Bremen. This book appeals to business administration, economics, and entrepreneurship scholars and practitioners alike.
Author: Howard Lune Publisher: SAGE ISBN: 1412967392 Category : Social Science Languages : en Pages : 457
Book Description
This book shows students the steps involved in the research process, the various strategies for conducting a valid social inquiry, and most importantly, the persuasiveness and elegance of reliable social research. It highlights the link between academic research and the real world. Included are carefully chosen examples of each of the major methodological techniques-survey, interviews, fieldwork observations, experiments, content analysis, secondary analysis and program evaluation. Also included are selections on sampling strategies, research ethics and both qualitative and quantitative data analysis.
Author: Brenda Laurel Publisher: MIT Press ISBN: 9780262122634 Category : Design Languages : en Pages : 352
Book Description
How the tools of design research can involve designers more directly with objects, products and services they design; from human-centered research methods to formal experimentation, process models, and application to real world design problems. The tools of design research, writes Brenda Laurel, will allow designers "to claim and direct the power of their profession." Often neglected in the various curricula of design schools, the new models of design research described in this book help designers to investigate people, form, and process in ways that can make their work more potent and more delightful. "At the very least," Peter Lunenfeld writes in the preface, "design research saves us from reinventing the wheel. At its best, a lively research methodology can reinvigorate the passion that so often fades after designers join the profession." The goal of the book is to introduce designers to the many research tools that can be used to inform design as well as to ideas about how and when to deploy them effectively. The chapter authors come from diverse institutions and enterprises, including Stanford University, MIT, Intel, Maxis, Studio Anybody, Sweden's HUMlab, and Big Blue Dot. Each has something to say about how designers make themselves better at what they do through research, and illustrates it with real world examples—case studies, anecdotes, and images. Topics of this multi-voice conversation include qualitative and quantitative methods, performance ethnography and design improvisation, trend research, cultural diversity, formal and structural research practice, tactical discussions of design research process, and case studies drawn from areas as unique as computer games, museum information systems, and movies. Interspersed throughout the book are one-page "demos," snapshots of the design research experience. Design Research charts the paths from research methods to research findings to design principles to design results and demonstrates the transformation of theory into a richly satisfying and more reliably successful practice.
Author: Brandi Watkins Publisher: Rowman & Littlefield ISBN: 1793613621 Category : Social Science Languages : en Pages : 209
Book Description
Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a brand communicator. As brands have noticed the rise of social media influencers as tastemakers and leaders in public opinion, they have increasingly begun to incorporate social media influencers into their brand communication strategies. Each chapter of this book represents a unique theoretical and methodological approach to examining the emergence and growing legitimacy of the social media influencer as a brand communicator from a variety of perspectives and contexts, discussing challenges and opportunities afforded to brands by social media influencers and providing an overview of the current research on the use of these branding approaches. Scholars of media studies, communication, and marketing will find this book particularly useful.
Author: Christian Maurer Publisher: BoD – Books on Demand ISBN: 3759762565 Category : Business & Economics Languages : en Pages : 418
Book Description
The International Student Conference in Tourism Research (ISCONTOUR) offers students a unique platform to present their research and establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual conference, which is jointly organized by the IMC University of Applied Sciences Krems and the Management Center Innsbruck, takes place alternatively at the locations Krems and Innsbruck. The conference research chairs are Prof. (FH) Mag. Christian Maurer (University of Applied Sciences Krems) and Prof. (FH) Mag. Hubert Siller (Management Center Innsbruck). The target audience include international bachelor, master and PhD students, graduates, lecturers and professors from the field of tourism and leisure management as well as businesses and anyone interested in cutting-edge research of the conference topic areas. The proceedings of the 10th International Student Conference in Tourism Research include a wide variety of research topics, ranging from consumer behaviour, tourist experience, information and communication technologies, marketing, destination management, and sustainable tourism management.
Author: Ms.Sweta Chaman Saxena Publisher: International Monetary Fund ISBN: 1484362241 Category : Business & Economics Languages : en Pages : 18
Book Description
IMF Research Perspective (formerly published as IMF Research Bulletin) is a new, redesigned online newsletter covering updates on IMF research. In the inaugural issue of the newsletter, Hites Ahir interviews Valeria Cerra; and they discuss the economic environment 10 years after the global financial crisis. Research Summaries cover the rise of populism; economic reform; labor and technology; big data; and the relationship between happiness and productivity. Sweta C. Saxena was the guest editor for this inaugural issue.
Author: Joy L. Egbert
Author: Joy L. Egbert
Author: Brandi Watkins
Author: Matthew Peacock
Author: Keengwe, Jared
Author: Lars Hornuf
Author: Howard Lune
Author: Brenda Laurel
Author: Brandi Watkins
Author: Christian Maurer
Author: Ms.Sweta Chaman Saxena