Author: Thomas A. DurkinPublisher: Marketing Classics Press
ISBN: 1613112068
Category : Business & Economics
Languages : en
Pages : 22
Book Description
Research Needs in Consumer Credit: The Problems of Low-Income and Minority Consumers
Author: Thomas A. DurkinPublisher: Marketing Classics Press
ISBN: 1613112068
Category : Business & Economics
Languages : en
Pages : 22
Book Description
Handbook of Consumer Finance Research
Author: Jing J. XiaoPublisher: Springer Science & Business Media
ISBN: 0387757341
Category : Psychology
Languages : en
Pages : 423
Book Description
This handbook surveys the social aspects of consumer behavior, offering latest data and original research on current consumer needs as well as identifying emerging areas of research. This accessible volume (which can be read without advanced training in the field) starts with current concepts of risk tolerance, consumer socialization, and financial well-being, and moves on to salient data on specific settings and populations such as high school students and the older consumer.
The Uniform Consumer Credit Code and the Credit Problems of Low-income Consumers
Author: Robert Willard JohnsonPublisher:
ISBN:
Category : Consumer credit
Languages : en
Pages : 14
Book Description
The Low-Income Consumer
Author: Linda F. AlwittPublisher: SAGE Publications, Incorporated
ISBN:
Category : Business & Economics
Languages : en
Pages : 216
Book Description
Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consumers are distinctly disadvantaged in each of these areas. Documenting the imbalance of the exchange process by describing the business practice of those who market to poor consumers, issues related to basic necessities such as food, housing and transportation are addressed, as well as the consumption of `sin' products by poor consumers. The problems faced by those who target low-income consumers are also examined, including the conflict between sound marketing practices and marginally ethical or unethical applications of those practices. The final section of the book
The Uniform Consumer Credit Code and the Credit Problems of Low-income Consumers
Author: R. W. JohnsonMinorities and Marketing: Research Challenges
Author: Alan R. AndreasenPublisher:
ISBN: 9781613112007
Category : Business & Economics
Languages : en
Pages : 152
Book Description
Minorities and Marketing is a collection of articles designed to further investigations and knowledge of minority marketing research. The primary focus is on the major unresolved issues and problems in the field. In its goal to present relevant methodologies and theories to deal with these issues, the text offers the following discussions: -Establishing specific fundamental propositions regarding consumer behavior to serve as the foundation for systematic analysis;-The changes and cause of changes in low-income commercial structures, with particular emphasis on the needs and opportunities for research;-An overview of public policy alternatives for change in the marketing system with reference to minority groups; and-A review of the relevant concepts regarding consumer credit decisions, paying particular attention to the question of whether there is a distinct low-income segment of credit users who differ form the general population. With Minorities and Marketing, an invaluable contribution has been made to the study of consumer behavior and marketing research, particularly in regards to disadvantaged communities and buyers. This insightful and highly relevant text will prove to be a useful research tool for faculty and students of marketing research, consumer behavior, public policy, and economics. Frederick D. Sturdivant is a director of Dennen Steel, an independent consultant, and has served as a Visiting Professor at the Warrington College of Business at the University of Florida since 2004. From 2000 to 2002, Dr. Sturdivant was Chairman of Reinventures LLC. From 1998 to 2000, he was Executive Managing Director of Navigant Consulting. From 1996 to 1998, he was President of Index Research and Advisory Services, a subsidiary of Computer Sciences Corporation. Previously, he served as a director of Fel-Pro, Inc., State Savings Bank, Columbus, and The Progressive Corporation. After completing his Ph.D. at Northwestern University, Dr. Sturdivant held professorships at the University of Southern California, the University of Texas at Austin, the Harvard Business School, and an endowed chair at Ohio State University.Alan R. Andreasen is Professor of Marketing at the McDonough School of Business of Georgetown University and Executive Director of the Social Marketing Institute. He is a specialist in consumer behavior and a world leader in the application of marketing to nonprofit organizations, social marketing, and the market problems of disadvantaged consumers. He is the author or editor of seventeen books (including revisions) and numerous monographs.
The poor pay more
Author: David CaplovitzPublisher:
ISBN:
Category : Consumers
Languages : en
Pages : 0
Book Description
Credit consumption and debt accumulation among low-income consumers
Author: Deirdre O'LoughlinPublisher:
ISBN:
Category : Consumer credit
Languages : en
Pages : 122
Book Description
Credit and Low-income Consumers
Author: Publisher:
ISBN: 9781906249960
Category : Consumer credit
Languages : en
Pages :
Book Description
Federal Consumer Credit Legislation and Its Effects on the Availability of Credit to Low-income Consumers
Author: Olukemi Sylvia EremePublisher:
ISBN:
Category :
Languages : en
Pages : 109
Book Description