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Author: Uma Sekaran Publisher: John Wiley & Sons ISBN: 0470744790 Category : Business & Economics Languages : en Pages : 111
Book Description
Research Methods for Business: A Skill Building Approach,5th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager. The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods.
Author: Uma Sekaran Publisher: John Wiley & Sons ISBN: 0470744790 Category : Business & Economics Languages : en Pages : 111
Book Description
Research Methods for Business: A Skill Building Approach,5th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager. The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods.
Author: Roger Bougie Publisher: John Wiley & Sons ISBN: 1119561221 Category : Business & Economics Languages : en Pages : 434
Book Description
Research Methods For Business, 8th Edition explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes—Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writing and Presenting the Research Report—the text enables students to develop the skills and knowledge required to successfully create, conduct, and analyze a research project. Now in its eighth edition, this popular textbook has been thoroughly updated to incorporate substantial new and expanded content, and reflect current research methods and practices. The text uses a unique blended learning approach, allowing instructors the flexibility to custom-tailor their courses to fit their specific needs. This innovative approach combines the face-to-face classroom methods of the instructor with internet-based activities that enable students to study what they want, when they want, at their own pace.
Author: Uma Sekran Publisher: ISBN: 9788126531318 Category : Languages : en Pages : 488
Book Description
Market_Desc: The book is intended for all business and marketing students taking Research Methods (usually 2nd year and 3rd year) as well as conversion masters and masters courses. About The Book: Reputed for its clear and practical approach, Sekaran offers a framework for conducting research in a scientific manner in all areas of business. Students learn to develop practical knowledge and skills to understand and carry out research projects. This new edition is updated to strengthen areas of the text such as Data Analysis and to totally refresh the section on the role of technology and the use of statistical packages in research. Examples and scenarios will be updated and the book continues to emphasize managerial relevance and ethical implications throughout.
Author: Uma Sekaran Publisher: John Wiley & Sons ISBN: 9788126509287 Category : Languages : en Pages : 468
Book Description
Known for its clear and practical approach, this book offers a framework for conducting research in a scientific manner in all areas of business. Readers learn how to develop practical knowledge and skills to understand the ways in which systematic research can be conducted to describe, explain, and predict phenomena of interest pertaining to business. The fourth edition will continue to be strong in delivering a technical approach while presenting more real world applications.· Introduction to Research· Scientific Investigation· Technology and Business Research· The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition· The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development· The Research Process: Step 6: Elements of Research Design· Experimental Designs· Measurement of Variables: Operational Definition and Scales· Measurement: Scaling, Reliability, Validity· Data Collection Methods· Sampling· Data Analysis and Interpretation· The Research Report· Managerial Decision Making and Research
Author: Mark Saunders Publisher: Pearson Education ISBN: 9780273716860 Category : Business & Economics Languages : en Pages : 664
Book Description
Brings the theory, philosophy and techniques of research to life and enables students to understand the relevance of the research methods. This book helps you learn from worked examples and case studies based on real student research, illustrating what to do and what not to do in your project.
Author: Anol Bhattacherjee Publisher: CreateSpace ISBN: 9781475146127 Category : Science Languages : en Pages : 156
Book Description
This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.
Author: Clifford J. Drew Publisher: SAGE ISBN: 1412960746 Category : Education Languages : en Pages : 433
Book Description
"The authors did an excellent job of engaging students by being empathetic to their anxieties while taking a research design course. The authors also present a convincing case of the relevancies of research in daily life by showing how information was used or misused to affect our personal and professional decisions." —Cherng-Jyh Yen, George Washington University A practice-oriented, non-mathematical approach to understanding, planning, conducting, and interpreting research in education Practical and applied, Designing and Conducting Research in Education is the perfect first step for students who will be consuming research as well as for those who will be actively involved in conducting research. Readers will find up-to-date examinations of quantitative, qualitative, and mixed-methods research approaches which have emerged as important components in the toolbox of educational research. Real-world situations are presented in each chapter taking the reader through various challenges often encountered in the world of educational research. Key Features: Examines quantitative, qualitative, and mixed-methods research approaches, which have emerged as important components in the toolbox of educational research Explains each step of the research process very practically to help students plan and conduct a research project in education Applies research in real-world situations by taking the reader through various challenges often encountered in field settings Includes a chapter on ethical issues in conducting research Provides a Student study site that offers the opportunity to interact with contemporary research articles in education Instructor Resources on CD provide a Computerized test bank, Sample Syllabi, General Teaching Tips and more Intended audience: This book provides an introduction to research that emphasizes the fundamental concepts of planning and design. The book is designed to be a core text for the very first course on research methods. In some fields the first course is offered at an undergraduate level whereas in others it is a beginning graduate class. "The book is perfect for introductory students. The language is top notch, the examples are helpful, and the graphic features (tables, figures) are uncomplicated and contain important information in an easy-to-understand format. Excellent text!" —John Huss, Northern Kentucky University "Designing and Conducting Research in Education is written in a style that is conducive to learning for the type of graduate students we teach here in the College of Education. I appreciate the 'friendly' tone and concise writing that the authors utilize." —Steven Harris, Tarleton State University "A hands on, truly accessible text on how to design and conduct research" —Joan P. Sebastian, National University
Author: Donald R. Cooper Publisher: Irwin/McGraw-Hill ISBN: 9780072498707 Category : Industrial management Languages : en Pages : 857
Book Description
Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
Author: Uma Sekaran
Author: Uma Sekaran
Author: Roger Bougie
Author: Uma Sekran
Author: Uma Sekaran
Author: Mark Saunders
Author: Uma Sekaran
Author: Dr Sue Greener
Author: Anol Bhattacherjee
Author: Clifford J. Drew
Author: Donald R. Cooper