Vertical Price Coordination and Brand Care PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Vertical Price Coordination and Brand Care PDF full book. Access full book title Vertical Price Coordination and Brand Care by Dieter Ahlert. Download full books in PDF and EPUB format.

Vertical Price Coordination and Brand Care

Vertical Price Coordination and Brand Care PDF Author: Dieter Ahlert
Publisher: Springer Science & Business Media
ISBN: 3642355706
Category : Business & Economics
Languages : en
Pages : 88

Book Description
Competition law regulates anti-competitive conduct by companies in order to maintain market competition. Cartel law can also cause restraints of competition and therefore, the existing regulations should be checked, revised and updated regularly. This book deals with the prohibition of Resale Price Maintenance, which is intensively discussed in Germany at the moment. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory. Thus it reflects on the consumer benefits and welfare effects of RPM legalization at the same time. Since it provides new and constructive class-based suggestions for a re-design of European cartel law, this book should be valuable for researchers, practitioners and politicians. ​

Vertical Price Coordination and Brand Care

Vertical Price Coordination and Brand Care PDF Author: Dieter Ahlert
Publisher: Springer Science & Business Media
ISBN: 3642355706
Category : Business & Economics
Languages : en
Pages : 88

Book Description
Competition law regulates anti-competitive conduct by companies in order to maintain market competition. Cartel law can also cause restraints of competition and therefore, the existing regulations should be checked, revised and updated regularly. This book deals with the prohibition of Resale Price Maintenance, which is intensively discussed in Germany at the moment. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory. Thus it reflects on the consumer benefits and welfare effects of RPM legalization at the same time. Since it provides new and constructive class-based suggestions for a re-design of European cartel law, this book should be valuable for researchers, practitioners and politicians. ​

Resale Price Maintenance in Consumer Good Markets

Resale Price Maintenance in Consumer Good Markets PDF Author: Melanie Ariane Schwaderer
Publisher:
ISBN:
Category : Competition
Languages : en
Pages : 242

Book Description
The thesis contributes to the debate on the EU’s approach to the business practice of resale price maintenance (RPM), which is widely criticized as too strict and in conflict with what is considered to be the consensus in the economic literature. The thesis critically dissects the economic consensus, on which the critique against the EU’s approach is based, by analyzing the empirical evidence that is cited to support the claim that RPM can frequently be explained by the service-based RPM models and shows that there is no convincing evidence that would support the significance of these positive RPM models that predict positive effects on welfare. To support this finding the thesis collects new evidence by surveying the marketing literature and shows that not only is there no convincing evidence that the positive RPM models frequently apply, but to the contrary there is evidence that these models are inconsistent with the real world phenomenon of RPM. Having refuted the service-based models the thesis takes up the scientific challenge that “it takes a theory to beat a theory” and proposes to fill the gap with three price-based models. The thesis offers an analysis of the three price-based RPM models, first from the perspective of welfare effects and then from a broader economic perspective in an attempt to ultimately show that the EU approach to RPM can be justified based on these economic models. All three models explain the situation in which RPM is used by a branded good manufacturer to create the perception of high quality, which is used either as a credible quality signal, becomes a component of the product or is used to bias the consumer decision; they thus enter the difficult terrain of consumer preference formation and of markets for the intangible components of a product.

Vertical Control of Consumer Good Markets Through Resale Price Maintenance

Vertical Control of Consumer Good Markets Through Resale Price Maintenance PDF Author: Mark Raymond Clark
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 234

Book Description


The Economics of Resale Price Maintenance

The Economics of Resale Price Maintenance PDF Author: Basil S. Yamey
Publisher:
ISBN:
Category : Price maintenance
Languages : en
Pages : 200

Book Description


Resale price maintenance and the efficient marketing of consumer goods

Resale price maintenance and the efficient marketing of consumer goods PDF Author: John Ryan
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages :

Book Description


Report of the Federal Trade Commission on Resale Price Maintenance

Report of the Federal Trade Commission on Resale Price Maintenance PDF Author: United States. Federal Trade Commission
Publisher:
ISBN:
Category : Price maintenance
Languages : en
Pages : 946

Book Description


Resale Price Maintenance

Resale Price Maintenance PDF Author: Thomas R. Overstreet
Publisher:
ISBN:
Category : Competition, Unfair
Languages : en
Pages : 220

Book Description


Resale Price Maintenance

Resale Price Maintenance PDF Author: Claudius Temple Murchison
Publisher:
ISBN:
Category : Price maintenance
Languages : en
Pages : 216

Book Description


Why the New Evidence on Minimum Resale Price Maintenance Does Not Justify a Per Se Or 'Quick Look' Approach

Why the New Evidence on Minimum Resale Price Maintenance Does Not Justify a Per Se Or 'Quick Look' Approach PDF Author: Thomas A. Lambert
Publisher:
ISBN:
Category :
Languages : en
Pages : 11

Book Description
The battle over the proper legal treatment of minimum resale price maintenance (RPM) continues to rage in the United States. While the U.S. Supreme Court's 2007 Leegin decision abrogated the per se rule of the 1911 Dr. Miles decision and required that RPM be evaluated under antitrust's Rule of Reason, policy makers and commentators have divided over what a Rule of Reason inquiry should look like. Many have pushed for a “quick look” approach that would effectively deem instances of minimum RPM to be presumptively unreasonable in numerous situations. Others, including one of the authors here, have advocated a full-blown Rule of Reason that places a heavy burden on RPM challengers. At the state level, a number of states have declined to follow Leegin and will continue to deem minimum RPM to be per se illegal under state antitrust law.A recent study by University of Chicago economists Alexander MacKay and David Aron Smith purports to show that states following Leegin, rather than maintaining their old rules of per se illegality, have experienced anticompetitive effects in the form of higher prices for, and reduced output of, household consumer goods. The study thus provides ammunition to those advocating state rules of per se illegality and a federal “quick look” approach.Examined closely, the MacKay & Smith study fails to establish that adherence to stricter RPM rules results in procompetitive benefit. It therefore cannot overcome the persuasive theory- and evidence-based arguments for assessing minimum RPM under a full-blown Rule of Reason. This essay summarizes those arguments and explains why the MacKay & Smith study cannot refute them.

Resale Price Maintenance

Resale Price Maintenance PDF Author: Basil S. Yamey
Publisher: Transaction Publishers
ISBN: 0202368580
Category : Business & Economics
Languages : en
Pages : 313

Book Description
Resale Price Maintenance deals with selected countries: Canada, the United States of America, Sweden, Denmark, Ireland, and the United Kingdom. The main emphasis is placed on two subjects, namely, the effects of resale price maintenance and its termination, where this has taken place, as disclosed in official and private investigations; and the development of public policy measures, including consideration of the problems encountered in their implementation. B. S. Yamey, in the volume, defines the major economic issues involved in resale price maintenance and presents a compendium of arguments that have been employed in the debate on resale price maintenance.Taken together, these country studies constitute a compendium of the arguments which have been deployed in debates on resale price maintenance; all the major issues and most of the minor ones are considered or at least mentioned in one or more of the studies in the course of the review of developments in public policy. An introductory chapter, by the editor, sets the scene with an analytical discussion of the major economic issues. This volume considers the historical development of the practice of resale price maintenance and its extent and scope when at its height. It also deals with resale price maintenance in the European Common Market. Dealing with the practice in the constituent countries and also as it is affected by the emerging Common Market policy towards restraint on competition, the volume focus on developments in public policy.Resale Price Maintenance carefully examines all major and many minor issues covers a wide range of trades and products that have been affected by resale price maintenance, and provides fruitful analyses of various empirical studies that have been made on the restraint and/or advancement of commerce.