Author: John RyanPublisher:
ISBN:
Category : Marketing
Languages : en
Pages :
Book Description
Resale price maintenance and the efficient marketing of consumer goods
Author: John RyanThe Economics of Resale Price Maintenance
Author: Basil S. YameyPublisher:
ISBN:
Category : Price maintenance
Languages : en
Pages : 200
Book Description
Resale Price Maintenance
Author: Claudius Temple MurchisonPublisher:
ISBN:
Category : Price maintenance
Languages : en
Pages : 216
Book Description
Resale Price Maintenance in Consumer Good Markets
Author: Melanie Ariane SchwadererPublisher:
ISBN:
Category : Competition
Languages : en
Pages : 242
Book Description
The thesis contributes to the debate on the EU’s approach to the business practice of resale price maintenance (RPM), which is widely criticized as too strict and in conflict with what is considered to be the consensus in the economic literature. The thesis critically dissects the economic consensus, on which the critique against the EU’s approach is based, by analyzing the empirical evidence that is cited to support the claim that RPM can frequently be explained by the service-based RPM models and shows that there is no convincing evidence that would support the significance of these positive RPM models that predict positive effects on welfare. To support this finding the thesis collects new evidence by surveying the marketing literature and shows that not only is there no convincing evidence that the positive RPM models frequently apply, but to the contrary there is evidence that these models are inconsistent with the real world phenomenon of RPM. Having refuted the service-based models the thesis takes up the scientific challenge that “it takes a theory to beat a theory” and proposes to fill the gap with three price-based models. The thesis offers an analysis of the three price-based RPM models, first from the perspective of welfare effects and then from a broader economic perspective in an attempt to ultimately show that the EU approach to RPM can be justified based on these economic models. All three models explain the situation in which RPM is used by a branded good manufacturer to create the perception of high quality, which is used either as a credible quality signal, becomes a component of the product or is used to bias the consumer decision; they thus enter the difficult terrain of consumer preference formation and of markets for the intangible components of a product.
Resale Price Maintenance
Author: Thomas R. OverstreetPublisher:
ISBN:
Category : Competition, Unfair
Languages : en
Pages : 220
Book Description
Vertical Control of Consumer Good Markets Through Resale Price Maintenance
Author: Mark Raymond ClarkPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 234
Book Description
Resale Price Maintenance and the Law
Author: Christy KollmarPublisher: Taylor & Francis
ISBN: 1000858502
Category : Law
Languages : en
Pages : 290
Book Description
The question of how to properly enforce against RPM has been a contentious debate for decades on both sides of the Atlantic. The catalyst is the acceptance that RPM can generate both anti-competitive effects and pro-competitive efficiencies that need to be properly balanced to ensure against Type I/Type II errors and to create viable legislation. Part I focuses on 100 years of US origins and the current legal approach to VR enforcement, which reveals the precedent responsible for the transition between per se illegality and the rule of reason thresholds at the federal level. Nine anti-competitive and 19 pro-competitive theoretical models are also introduced to clearly demonstrate the true nonconsensus existent between economists as to whether RPM is deleterious enough to justify a stringent approach to RPM regulation. Part II closely examines the EU origins and current legal structure, where RPM has maintained its hardcore by-object designation pursuant to Art. 101(1) TFEU with the consequence of having no safe harbours, no applicability of the De Minimus Doctrine, an onerous negative rebuttable presumption, non-severability of the agreement and almost no chance of obtaining an exemption under Art. 101(3). This is exacerbated by the EC’s lack of guidance on how to prove all conditions necessary for an Art. 101(3) exemption and when a vertical arrangement actually escapes Art. 101(1) applicability. The aim of this book is to examine the economic models, historical origins and legal structures of the US/EU regimes to develop proposals on how to modify the EU’s current legal structure to ensure proper enforcement of RPM behaviour that actually enhances legal certainty through a more aligned approach at the national level. Part III proposes five solutions which scrutinise the concepts of appreciability, hardcore and by-object restraints, to implement modifications to EU’s current legal framework to ensure RPM receives reasonable and equitable treatment in line with economic theory.
Resale Price Maintainance
Author: J. Roland PennockPublisher: Routledge
ISBN: 1351493477
Category : Business & Economics
Languages : en
Pages : 402
Book Description
Resale Price Maintenance deals with selected countries: Canada, the United States of America, Sweden, Denmark, Ireland, and the United Kingdom. The main emphasis is placed on two subjects, namely, the effects of resale price maintenance and its termination, where this has taken place, as disclosed in official and private investigations; and the development of public policy measures, including consideration of the problems encountered in their implementation. B. S. Yamey, in the volume, defines the major economic issues involved in resale price maintenance and presents a compendium of arguments that have been employed in the debate on resale price maintenance. Taken together, these country studies constitute a compendium of the arguments which have been deployed in debates on resale price maintenance; all the major issues and most of the minor ones are considered or at least mentioned in one or more of the studies in the course of the review of developments in public policy. An introductory chapter, by the editor, sets the scene with an analytical discussion of the major economic issues. This volume considers the historical development of the practice of resale price maintenance and its extent and scope when at its height. It also deals with resale price maintenance in the European Common Market. Dealing with the practice in the constituent countries and also as it is affected by the emerging Common Market policy towards restraint on competition, the volume focus on developments in public policy. Resale Price Maintenance carefully examines all major and many minor issues covers a wide range of trades and products that have been affected by resale price maintenance, and provides fruitful analyses of various empirical studies that have been made on the restraint and/or advancement of commerce.
Resale Price Maintenance
Author: Basil S. YameyPublisher: Transaction Publishers
ISBN: 0202368580
Category : Business & Economics
Languages : en
Pages : 313
Book Description
Resale Price Maintenance deals with selected countries: Canada, the United States of America, Sweden, Denmark, Ireland, and the United Kingdom. The main emphasis is placed on two subjects, namely, the effects of resale price maintenance and its termination, where this has taken place, as disclosed in official and private investigations; and the development of public policy measures, including consideration of the problems encountered in their implementation. B. S. Yamey, in the volume, defines the major economic issues involved in resale price maintenance and presents a compendium of arguments that have been employed in the debate on resale price maintenance.Taken together, these country studies constitute a compendium of the arguments which have been deployed in debates on resale price maintenance; all the major issues and most of the minor ones are considered or at least mentioned in one or more of the studies in the course of the review of developments in public policy. An introductory chapter, by the editor, sets the scene with an analytical discussion of the major economic issues. This volume considers the historical development of the practice of resale price maintenance and its extent and scope when at its height. It also deals with resale price maintenance in the European Common Market. Dealing with the practice in the constituent countries and also as it is affected by the emerging Common Market policy towards restraint on competition, the volume focus on developments in public policy.Resale Price Maintenance carefully examines all major and many minor issues covers a wide range of trades and products that have been affected by resale price maintenance, and provides fruitful analyses of various empirical studies that have been made on the restraint and/or advancement of commerce.
Resale Price Maintenance
Author: Thomas R. OverstreetPublisher:
ISBN:
Category : Competition, Unfair
Languages : en
Pages : 220
Book Description