Online Reputation Management in Destination and Hospitality PDF Download

Author: Riccardo Rialti
Publisher: Emerald Group Publishing
ISBN: 1803823771
Category : Business & Economics
Languages : en
Pages : 228

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Book Description
Online Reputation Management in Destination and Hospitality’s comprehensive collection of research decodifies the best practices existing in the market, developing innovative strategies for tourism, hospitality, and destination managers to tailor marketing communication strategies to attract attention and boost their reputation.

Author: Jack Phillips
Publisher: AMACOM
ISBN: 0814436072
Category : Business & Economics
Languages : en
Pages : 316

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Book Description
Human Resources used to be about recruiting good people, preparing them for assignments, motivating them to perform, and retaining them. Do these things well and your well-oiled machine will operate as planned. But in today’s turbulent and increasingly broadening economy, HR must go beyond its traditional focus if a company is to also expand and become as far-reaching as the times are trying to take it. While the core plan of recruit, prepare, motivate, and retain is still essential, High-Impact Human Capital Strategy examines 12 critical forces that must also be evaluated and maximized if a company is to continue its success, including: globalization, changes in workforce demographics, skill shortages and mismatches in labor markets, environmental matters, and more. Readers will learn how to design human capital programs that:• Incorporate each of the 12 critical forces into an effective overall plan• Connect with business measures• Achieve positive ROI• Ensure critical talent is in place• Boost engagement• Address work/life balance and other social issues• Reduce the need to outsourceComplete with case studies and step-by-step guidelines to help you move beyond the traditional focus of Human Resources, the indispensable plans of attack found in High-Impact Human Capital deliver measurable value in the face of ongoing challenges that are not going away.

Author: Robert S. Frey
Publisher: Artech House
ISBN: 1608074749
Category : Business & Economics
Languages : en
Pages : 724

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Book Description
Here's your one-stop-shop for winning new business! The new, Sixth Edition of this perennial bestseller updates and expands all previous editions, making this volume the most exhaustive and definitive proposal strategy resource. Directly applicable for businesses of all sizes, Successful Proposal Strategies provides extensive and important context, field-proven approaches, and in-depth techniques for business success with the Federal Government, the largest buyer of services and products in the world. This popular book and its companion CD-ROM are highly accessible, self-contained desktop references developed to be informative, highly practical, and easy to use. Small companies with a viable service or product learn how to gain and keep a customer 's attention, even when working with only a few employees. Offering a greatly expanded linkage of proposals to technical processes and directions, the Sixth Edition includes a wealth of new material, adding important chapters on cost building and price volume, the criticality of business culture and investments in proposal success, the proposal solution development process, and developing key conceptual graphics. CD-ROM Included: Features useful proposal templates in Adobe Acrobat, platform-independent format; HTML pointers to Small Business Web Sites; a comprehensive, fully searchable listing Proposal and Contract Acronyms; and a sample architecture for a knowledge base or proposal library.

Author: Abidur Rahman
Publisher: Ocleno
ISBN:
Category : Business & Economics
Languages : en
Pages : 24

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Book Description
Dive into the Digital Revolution: A Comprehensive Guide to Digital Marketing Strategy" is your passport to navigating the dynamic and ever-evolving landscape of digital marketing. In this meticulously crafted guidebook, you will embark on a transformative journey through the realms of social media, SEO, content marketing, email campaigns, influencer partnerships, and more. Written by experts, this book provides a masterclass in digital marketing, unveiling the secrets behind successful online campaigns and customer engagement. Discover the art of crafting compelling brand narratives, the science of optimizing search engine rankings, and the strategies for harnessing the power of social media platforms. Explore the nuances of influencer marketing, learn the intricacies of email campaigns, and unravel the mysteries of content creation that captivates audiences. With in-depth chapters, practical case studies, and actionable insights, this book equips you with the tools and knowledge needed to create impactful digital marketing strategies. Whether you're a seasoned marketer seeking to sharpen your skills or a newcomer to the digital landscape, this book offers a comprehensive roadmap to success. Embrace the power of data-driven decision-making, leverage the latest tools and techniques, and build authentic connections with your audience. Prepare to elevate your digital marketing game, enhance your brand's online presence, and drive meaningful engagement. "Dive into the Digital Revolution" is not just a book; it's your essential guide to conquering the digital realm and achieving lasting success in the competitive world of online marketing. Embark on this journey and unlock the limitless possibilities of the digital age.

Author: Leslie R. Crutchfield
Publisher: John Wiley & Sons
ISBN: 1118118804
Category : Business & Economics
Languages : en
Pages : 469

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Book Description
An updated edition of a groundbreaking book on best practices for nonprofits What makes great nonprofits great? In the original book, authors Crutchfield and McLeod Grant employed a rigorous research methodology derived from for-profit books like Built to Last. They studied 12 nonprofits that have achieved extraordinary levels of impact—from Habitat for Humanity to the Heritage Foundation—and distilled six counterintuitive practices that these organizations use to change the world. Features a new introduction that explores the new context in which nonprofits operate and the consequences for these organizations Includes a new chapter on applying the Six Practices to small, local nonprofits, including some examples of these organizations Contains an update on the 12 organizations featured in the original book—how they have fared, what they've learned, and where they are now in their growth trajectory This book has lessons for all readers interested in creating significant social change, including nonprofit managers, donors, and volunteers.

Author: Melissa Perri
Publisher: O'Reilly Media
ISBN: 1491973765
Category : Business & Economics
Languages : en
Pages : 200

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Book Description
To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs

Author: O.C. Ferrell
Publisher: SAGE Publications
ISBN: 1948426536
Category : Business & Economics
Languages : en
Pages : 576

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Book Description
Formerly published by Chicago Business Press, now published by Sage Business and Society provides a strategic framework that integrates business and society into organizational strategies to showcase social responsibility as a highly actionable and practical field of interest, grounded in sound theory. In corporate America today, social responsibility has been linked to financial performance and is a major consideration in strategic planning. This innovative text ensures that business students understand and appreciate concerns about philanthropy, employee well-being, corporate governance, consumer protection, social issues, and sustainability, helping to prepare them for the social responsibility challenges and opportunities they will face throughout their careers. The author team provides the latest examples, stimulating cases, and unique learning tools that capture the reality and complexity of social responsibility. Students and instructors prefer this book due to its wide range of featured examples, tools, and practices needed to develop and implement a socially responsible approach to business.

Author: John Hattie
Publisher: Routledge
ISBN: 1134024126
Category : Education
Languages : en
Pages : 389

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Book Description
This unique and ground-breaking book is the result of 15 years research and synthesises over 800 meta-analyses on the influences on achievement in school-aged students. It builds a story about the power of teachers, feedback, and a model of learning and understanding. The research involves many millions of students and represents the largest ever evidence based research into what actually works in schools to improve learning. Areas covered include the influence of the student, home, school, curricula, teacher, and teaching strategies. A model of teaching and learning is developed based on the notion of visible teaching and visible learning. A major message is that what works best for students is similar to what works best for teachers – an attention to setting challenging learning intentions, being clear about what success means, and an attention to learning strategies for developing conceptual understanding about what teachers and students know and understand. Although the current evidence based fad has turned into a debate about test scores, this book is about using evidence to build and defend a model of teaching and learning. A major contribution is a fascinating benchmark/dashboard for comparing many innovations in teaching and schools.

Author: Andrew Griffin
Publisher: Kogan Page Publishers
ISBN: 0749469935
Category : Business & Economics
Languages : en
Pages : 280

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Book Description
Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business. Whether it is an internal or external crisis, now more than ever brands and organizations are having to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. Crisis, Issues and Reputation Management defines and explores the value of reputation, providing practical guidelines for effective reputation management that will resolve issues with minimum damage and disruption to the business. Showcasing a variety of crises through a range of case studies from international brands including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, this definitive handbook provides a new and broader perspective on the topic for new and seasoned practitioners alike. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises - and handling crises once they occur.

Author: James J. Galluzzo, III
Publisher: John Wiley & Sons
ISBN: 1119426782
Category : Computers
Languages : en
Pages : 340

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Book Description
Essential review for the PHR/SPHR exams, aligned with the updated HRBoKTM PHR/SPHR Professional in Human Resources Certification Review Guide is the ideal companion to the PHR/SPHR Study Guide, Fifth Edition, and PHR/SPHR Deluxe Study Guide, Second Edition. These self-study guides are intended for HR professionals seeking to validate their skills and knowledge acquired through years of practical experience, or for relative newcomers to the HR field looking to strengthen their resume. Organized by those areas of knowledge and practices specific and necessary to human resource management (HRM), this handy review guide covers tasks, processes, and strategies as detailed in the updated A Guide to the Human Resource Body of KnowledgeTM (HRBoKTM), giving you clear guidance on what you need to know for the exams. You also get a year of FREE access to the Sybex online interactive learning environment and study tools, which feature flashcards, chapter tests, two bonus practice exams, and more. The review guide aligns with the HRCI test specifications, which detail the responsibilities and knowledge needed by today's HR professionals. Covers key functional areas in greater depth: HR students and professionals studying for the PHR/SPHR certification need a trusted resource to aid in their preparation—this review guide does that and more.