Author: Maggie Cox Publisher: Harlequin ISBN: 0373528256 Category : Fiction Languages : en Pages : 11
Book Description
"Freya Carpenter is being destroyed by her vengeful ex-husband, and only PR genius Nash Taylor-Grant can give the beautiful actress her life back. ... When he whisks her away to his secret refuge in the idyllic South of France to protect her from her ex and from the paparazzi storm, Nash finds himself breaking his number-one rule--never, ever, get intimately involved with a client"--P. [4] of cover.
Author: Fraser P. Seitel Publisher: Macmillan ISBN: 023033833X Category : Business & Economics Languages : en Pages : 249
Book Description
Good public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies-including the BP oil spill and the launch of CitySlips-to glean the PR dos and don'ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends-for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world. These new media lessons include: * Remember that research is cheaper, and more critical, than ever. * Don't let the perfect be the enemy of the good-launch your idea before someone else does. * Don't get so excited about social media that you forget about traditional media. * In a crisis, you are never offstage. * Never lie, never whine, and never try to predict the future!
Author: Gloria Origgi Publisher: Princeton University Press ISBN: 069119632X Category : Business & Economics Languages : en Pages : 292
Book Description
A compelling exploration of how reputation affects every aspect of contemporary life Reputation touches almost everything, guiding our behavior and choices in countless ways. But it is also shrouded in mystery. Why is it so powerful when the criteria by which people and things are defined as good or bad often appear to be arbitrary? Why do we care so much about how others see us that we may even do irrational and harmful things to try to influence their opinion? In this engaging book, Gloria Origgi draws on philosophy, social psychology, sociology, economics, literature, and history to offer an illuminating account of an important yet oddly neglected subject. Compellingly written and filled with surprising insights, Reputation pins down an elusive subject that affects us all.
Author: Craig S. Fleisher Publisher: FT Press ISBN: 0131873660 Category : Business intelligence Languages : en Pages : 656
Book Description
Resource for companies to improve strategic planning and ensure they are implementing effective corporate strategy. bull; Presents a comprehensive range of methods to analyse the tools that analyse business, competitive data, and market information. bull; Consistent approach and detailed instructions allow for readers to implement strategy quickly and effectively. bull; Management consultants and strategy departments can use this book to make a case for the most effective method to apply to any problem.
Author: Terry O’Callaghan Publisher: Edward Elgar Publishing ISBN: 1786431742 Category : Business & Economics Languages : en Pages : 239
Book Description
Recently, multinational corporations have begun to reinvent themselves as socially responsible actors, largely in response to anti-corporate activist pressure. The author argues that a concern with corporate reputation is leading to an ideational shift in corporate behaviour – in essence, it is disciplining their behaviour. This innovative exploration of the idea of a self-regulating corporation in an era of globalisation first examines the link between corporate reputation, corporate behaviour and self-regulation, and then goes on to compare and contrast various studies of multinational corporations that have sought to self-regulate. Terry O’Callaghan includes a multifaceted critique of anti-corporate activists. This acknowledges both the dangers that multinational corporations pose to communities, and that anti-corporate activists are the first group to understand the potential risk of targeted campaigns to corporate reputations. He also illustrates his points using three case studies of companies that have attempted to self-regulate: Royal Dutch Shell, the Toyota Motor Corporation and Interface Inc. Undergraduate and postgraduate students of international business, management and business ethics will be interested in the essential topics covered in this book. Academics and practitioners alike will appreciate its accessible lessons about reputational capital and holding multinational corporations accountable.
Author: Karen Coleman Publisher: Gill & Macmillan Ltd ISBN: 0717151441 Category : True Crime Languages : en Pages : 331
Book Description
'I hear people say now, "Oh, this is an historical thing." It's not historical for me. I can reach out my hand and touch it.' Survivor of child abuse at Daingean reformatory In their own words, survivors of institutional abuse outline how they suffered years of mistreatment while incarcerated in industrial schools throughout Ireland. Their experiences reflect what happened to thousands of children who were locked up in institutions run by religious orders. Their stories also illustrate the power of the human spirit and the extraordinary survival instincts of those who endured these schools. Written by Karen Coleman, one of Ireland's finest broadcasters and journalists, this important book highlights the full scale of the physical, emotional and sexual abuse that took place in Irish religious institutions. Haunting Cries brings this tragic tale of systemic abuse up-to-date to include the publication of, and fall-out from, the Ryan Commission Report and the set-up of the Residential Institutions Redress Board.
Author: Mark McGuinness Publisher: Lateral Action Books ISBN: 0957566425 Category : Self-Help Languages : en Pages : 155
Book Description
"Read this book and you will be bulletproof!" Steven Pressfield, best-selling author of THE WAR OF ART and TURNING PRO If you want to achieve something original and meaningful with your life, you MUST learn to deal with rejection and criticism. If you're an artist of any kind your work will be rejected by editors, curators and other gatekeepers. And each time you put it in front of the public, you expose yourself to criticism. If you're an entrepreneur you face rejection by (potential) customers, partners and investors. Those same people won't hesitate to criticize you if they are unhappy (justified or not). If you're chasing your dream job you'll receive your share of rejection letters. And once you land the job, taking flak when things go wrong is part of the deal. If you're an athlete or sports player it's a battle to get on the team. And you'll hear about it from all sides - your coach, your team-mates and (so-called) supporters - if they think your performance isn't up to scratch. If you're a campaigner for change you face inertia, resistance and hostility from everyone with an investment in the status quo. No wonder most people choose not to rock the boat. Between them, rejection and criticism can rob you of your dream. Many people set out on their chosen path full of hope and inspiration, only to turn back because they couldn't deal with the emotional impact of crushing rejections and vicious criticism. If you want to avoid joining the legions of also-rans, you'll need to find practical, effective ways to deal with rejection and criticism. Anyone who says 'don't take it so personally' doesn't understand what it's like when you are hit by a major rejection or biting criticism. At least to begin with, it's almost impossible NOT to take it personally (for very good psychological reasons). To deal with rejection and criticism, you need to acknowledge the pain - and find ways to bounce back from the impact. In short, you need to develop resilience. In Resilience, Mark McGuinness explains why your reactions to rejection and criticism are completely understandable - and how to deal with them effectively. Through stories from his own experience, as well as those of famous people who faced rejection and criticism on the road to their success, he will show you that you are far from alone in suffering from rejection and criticism. And he draws on years of experience as a coach to give you practical advice that has been road-tested with hundreds of people facing similar challenges to you. You will learn: Why rejection and criticism hurt so much Several ways you may be making rejection worse (without realising it) How to keep going in spite of multiple rejections Why your inner critic is (potentially) your best friend When to ignore the critics - and when to listen Whether (and how) to respond to insults and abuse Why success is harder than it looks - and how to deal with it This is not a theoretical book - it's packed with practical tips and techniques you can apply to your own challenges right away. Whether you're just setting out, in the middle of your journey, or dealing with the unexpected challenges of success, Resilience will show you how to keep moving forward. Resilience will take you a few hours to read; its lessons will help you for the rest of your life. Topics: resilience, creativity, rejection, criticism, success
Author: Rachel J. Good Publisher: Hachette+ORM ISBN: 153871129X Category : Fiction Languages : en Pages : 262
Book Description
An Amish midwife and an Englisch doctor must embrace their differences to rescue a baby in need in this uplifting romance that will "warm your heart" (Marta Perry). Kyle Miller never planned on becoming a country doctor. But when he's offered a medical practice in his sleepy hometown, Kyle knows he must return... and face the painful past he left behind. Except the Amish community isn't quite ready for Kyle. Especially the pretty midwife who refuses to compromise her traditions with his modern medicine... The more Leah Stoltzfus works with the handsome Englisch doctor, the more she finds herself caught between the expectations of her family and her own hopes for the future. It will take one surprising revelation and one helpless baby in need of love to show Leah and Kyle that their bond may be greater than their differences... if Leah can find the courage to follow her heart. "The Amish Teacher's Gift might have been the first book I've read by Rachel J. Good, but it won't be my last." -- Shelley Shepard Gray, New York Times bestselling author
Author: Scott Reynolds Nelson Publisher: Vintage ISBN: 0307474321 Category : History Languages : en Pages : 370
Book Description
Pundits will argue that the 2008 financial crisis was the first crash in American history driven by consumer debt. But in this spirited, highly engaging account, Scott Reynolds Nelson demonstrates that consumer debt has underpinned almost every major financial panic in the nation’s history. From William Duer’s attempts to profit off the country’s post-Revolutionary War debt to an 1815 plan to sell English coats to Americans on credit, to the debt-fueled railroad expansion that precipitated the 1857 crash: in each case, the chain of banks, brokers, moneylenders, and insurance companies that separated borrowers and lenders made it impossible to distinguish good loans from bad. Bound up in this history are stories of national banks funded by smugglers, fistfights in Congress over the gold standard, America’s early dependence on British bankers, and how presidential campaigns were forged in controversies over private debt. An irreverent, wholly accessible, eye-opening book.
Author: G. Clayton Stoldt Publisher: Human Kinetics Publishers ISBN: 1492589381 Category : Communication in organizations Languages : en Pages : 289
Book Description
"The text provides students and professionals with an understanding of all aspects of sport public relations, framing its discussion in terms of a managerial and proactive approach to PR"--
Author: Maggie Cox
Author: Fraser P. Seitel
Author: Gloria Origgi
Author: Craig S. Fleisher
Author: Terry O’Callaghan
Author: Karen Coleman
Author: Mark McGuinness
Author: Rachel J. Good
Author: Scott Reynolds Nelson
Author: G. Clayton Stoldt