Author: Kerrie Logan Hollihan
Publisher: Chicago Review Press
ISBN: 1613747136
Category : Young Adult Nonfiction
Languages : en
Pages : 260
Book Description
An NCSS Notable Social Studies Trade Books for Young People 2015 Martha Gellhorn jumped at the chance to fly from Hong Kong to Lashio to report firsthand for Collier's Weekly on the conflict between China and Japan. When she boarded the "small tatty plane" she was handed "a rough brown blanket and a brown paper bag for throwing up." The flight took 16 hours, stopping to refuel twice, and was forced to dip and bob through Japanese occupied airspace. Reporting Under Fire tells readers about women who, like Gellhorn, risked their lives to bring back scoops from the front lines. Margaret Bourke-White rode with Patton's Third Army and brought back the first horrific photos of the Buchenwald concentration camp. Marguerite Higgins typed stories while riding in the front seat of an American jeep that was fleeing the North Korean Army. And during the Guatemalan civil war, Georgie Anne Geyer had to evade an assassin sent by the rightwing Mano Blanco, seeking revenge for her reports of their activities. These 16 remarkable profiles illuminate not only the inherent danger in these reporters' jobs, but also their struggle to have these jobs at all. Without exception, these war correspondents share a singular ambition: to answer an inner call driving them to witness war firsthand, and to share what they learn via words or images.
Reporting Under Fire
Author: Kerrie Logan Hollihan
Publisher: Chicago Review Press
ISBN: 1613747136
Category : Young Adult Nonfiction
Languages : en
Pages : 260
Book Description
An NCSS Notable Social Studies Trade Books for Young People 2015 Martha Gellhorn jumped at the chance to fly from Hong Kong to Lashio to report firsthand for Collier's Weekly on the conflict between China and Japan. When she boarded the "small tatty plane" she was handed "a rough brown blanket and a brown paper bag for throwing up." The flight took 16 hours, stopping to refuel twice, and was forced to dip and bob through Japanese occupied airspace. Reporting Under Fire tells readers about women who, like Gellhorn, risked their lives to bring back scoops from the front lines. Margaret Bourke-White rode with Patton's Third Army and brought back the first horrific photos of the Buchenwald concentration camp. Marguerite Higgins typed stories while riding in the front seat of an American jeep that was fleeing the North Korean Army. And during the Guatemalan civil war, Georgie Anne Geyer had to evade an assassin sent by the rightwing Mano Blanco, seeking revenge for her reports of their activities. These 16 remarkable profiles illuminate not only the inherent danger in these reporters' jobs, but also their struggle to have these jobs at all. Without exception, these war correspondents share a singular ambition: to answer an inner call driving them to witness war firsthand, and to share what they learn via words or images.
Publisher: Chicago Review Press
ISBN: 1613747136
Category : Young Adult Nonfiction
Languages : en
Pages : 260
Book Description
An NCSS Notable Social Studies Trade Books for Young People 2015 Martha Gellhorn jumped at the chance to fly from Hong Kong to Lashio to report firsthand for Collier's Weekly on the conflict between China and Japan. When she boarded the "small tatty plane" she was handed "a rough brown blanket and a brown paper bag for throwing up." The flight took 16 hours, stopping to refuel twice, and was forced to dip and bob through Japanese occupied airspace. Reporting Under Fire tells readers about women who, like Gellhorn, risked their lives to bring back scoops from the front lines. Margaret Bourke-White rode with Patton's Third Army and brought back the first horrific photos of the Buchenwald concentration camp. Marguerite Higgins typed stories while riding in the front seat of an American jeep that was fleeing the North Korean Army. And during the Guatemalan civil war, Georgie Anne Geyer had to evade an assassin sent by the rightwing Mano Blanco, seeking revenge for her reports of their activities. These 16 remarkable profiles illuminate not only the inherent danger in these reporters' jobs, but also their struggle to have these jobs at all. Without exception, these war correspondents share a singular ambition: to answer an inner call driving them to witness war firsthand, and to share what they learn via words or images.
Under Fire
Author: April Ryan
Publisher: Rowman & Littlefield
ISBN: 1538113376
Category : Biography & Autobiography
Languages : en
Pages : 193
Book Description
Veteran White House reporter April Ryan thought she had seen everything in her two decades as a White House correspondent. And then came the Trump administration. In Under Fire, Ryan takes us inside the confusion and chaos of the Trump White House to understand how she and other reporters adjusted to the new normal. She takes us inside the policy debates, the revolving door of personnel appointments, and what it is like when she, as a reporter asking difficult questions, finds herself in the spotlight, becoming part of the story. With the world on edge and a country grappling with a new controversy almost daily, Ryan gives readers a glimpse into current events from her perspective, not only from inside the briefing room but also as a target of those who want to avoid answering probing questions. After reading her new book, readers will have an unprecedented inside view of the Trump White House and what it is like to be a reporter Under Fire.
Publisher: Rowman & Littlefield
ISBN: 1538113376
Category : Biography & Autobiography
Languages : en
Pages : 193
Book Description
Veteran White House reporter April Ryan thought she had seen everything in her two decades as a White House correspondent. And then came the Trump administration. In Under Fire, Ryan takes us inside the confusion and chaos of the Trump White House to understand how she and other reporters adjusted to the new normal. She takes us inside the policy debates, the revolving door of personnel appointments, and what it is like when she, as a reporter asking difficult questions, finds herself in the spotlight, becoming part of the story. With the world on edge and a country grappling with a new controversy almost daily, Ryan gives readers a glimpse into current events from her perspective, not only from inside the briefing room but also as a target of those who want to avoid answering probing questions. After reading her new book, readers will have an unprecedented inside view of the Trump White House and what it is like to be a reporter Under Fire.
Journalists Under Fire
Author: Howard Tumber
Publisher: SAGE Publications Limited
ISBN: 9781412924061
Category : Language Arts & Disciplines
Languages : en
Pages : 192
Book Description
Journalists Under Fire: Information War and Journalistic Practices is the first book to combine a conceptually audacious analysis of the changing nature of war with an empirically rich critical analysis of journalists who cover conflict. In this book, authors Howard Tumber and Frank Webster explore questions about Information War and journalistic practices. In the era of multi-national journalism, of the Internet and satellite videophone, the book highlights central features of media reporting in contemporary conflict. Drawing on more than fifty lengthy interviews with frontline correspondents, the authors shed light on the motivations, fears, and practices of those who work under conditions of journalism under fire. is the first book to combine a conceptually audacious analysis of the changing nature of war with an empirically rich critical analysis of journalists who cover conflict. In this book, authors Howard Tumber and Frank Webster explore questions about Information War and journalistic practices. In the era of multi-national journalism, of the Internet and satellite videophone, the book highlights central features of media reporting in contemporary conflict. Drawing on more than fifty lengthy interviews with frontline correspondents, the authors shed light on the motivations, fears, and practices of those who work under conditions of journalism under fire.
Publisher: SAGE Publications Limited
ISBN: 9781412924061
Category : Language Arts & Disciplines
Languages : en
Pages : 192
Book Description
Journalists Under Fire: Information War and Journalistic Practices is the first book to combine a conceptually audacious analysis of the changing nature of war with an empirically rich critical analysis of journalists who cover conflict. In this book, authors Howard Tumber and Frank Webster explore questions about Information War and journalistic practices. In the era of multi-national journalism, of the Internet and satellite videophone, the book highlights central features of media reporting in contemporary conflict. Drawing on more than fifty lengthy interviews with frontline correspondents, the authors shed light on the motivations, fears, and practices of those who work under conditions of journalism under fire. is the first book to combine a conceptually audacious analysis of the changing nature of war with an empirically rich critical analysis of journalists who cover conflict. In this book, authors Howard Tumber and Frank Webster explore questions about Information War and journalistic practices. In the era of multi-national journalism, of the Internet and satellite videophone, the book highlights central features of media reporting in contemporary conflict. Drawing on more than fifty lengthy interviews with frontline correspondents, the authors shed light on the motivations, fears, and practices of those who work under conditions of journalism under fire.
Children Under Fire
Author: John Woodrow Cox
Publisher: HarperCollins
ISBN: 006288395X
Category : History
Languages : en
Pages : 360
Book Description
Longlisted for the PEN/John Kenneth Galbraith Award for Nonfiction * Winner of the Goddard Riverside Stephan Russo Book Prize for Social Justice Based on the acclaimed series—a finalist for the Pulitzer Prize—an intimate account of the devastating effects of gun violence on our nation’s children, and a call to action for a new way forward In 2017, seven-year-old Ava in South Carolina wrote a letter to Tyshaun, an eight-year-old boy from Washington, DC. She asked him to be her pen pal; Ava thought they could help each other. The kids had a tragic connection—both were traumatized by gun violence. Ava’s best friend had been killed in a campus shooting at her elementary school, and Tyshaun’s father had been shot to death outside of the boy’s elementary school. Ava’s and Tyshaun’s stories are extraordinary, but not unique. In the past decade, 15,000 children have been killed from gunfire, though that number does not account for the kids who weren’t shot and aren’t considered victims but have nevertheless been irreparably harmed by gun violence. In Children Under Fire, John Woodrow Cox investigates the effectiveness of gun safety reforms as well as efforts to manage children’s trauma in the wake of neighborhood shootings and campus massacres, from Columbine to Marjory Stoneman Douglas. Through deep reporting, Cox addresses how we can effect change now, and help children like Ava and Tyshaun. He explores their stories and more, including a couple in South Carolina whose eleven-year-old son shot himself, a Republican politician fighting for gun safety laws, and the charlatans infiltrating the school safety business. In a moment when the country is desperate to better understand and address gun violence, Children Under Fire offers a way to do just that, weaving wrenching personal stories into a critical call for the United States to embrace practical reforms that would save thousands of young lives. *A Newsweek Favorite Book of 2021 *An NPR 2021 "Books We Love" selection *A Washington Post Notable Work of Nonfiction *A Kirkus "2021's Best, Most Urgent Books of Current Affairs" selection
Publisher: HarperCollins
ISBN: 006288395X
Category : History
Languages : en
Pages : 360
Book Description
Longlisted for the PEN/John Kenneth Galbraith Award for Nonfiction * Winner of the Goddard Riverside Stephan Russo Book Prize for Social Justice Based on the acclaimed series—a finalist for the Pulitzer Prize—an intimate account of the devastating effects of gun violence on our nation’s children, and a call to action for a new way forward In 2017, seven-year-old Ava in South Carolina wrote a letter to Tyshaun, an eight-year-old boy from Washington, DC. She asked him to be her pen pal; Ava thought they could help each other. The kids had a tragic connection—both were traumatized by gun violence. Ava’s best friend had been killed in a campus shooting at her elementary school, and Tyshaun’s father had been shot to death outside of the boy’s elementary school. Ava’s and Tyshaun’s stories are extraordinary, but not unique. In the past decade, 15,000 children have been killed from gunfire, though that number does not account for the kids who weren’t shot and aren’t considered victims but have nevertheless been irreparably harmed by gun violence. In Children Under Fire, John Woodrow Cox investigates the effectiveness of gun safety reforms as well as efforts to manage children’s trauma in the wake of neighborhood shootings and campus massacres, from Columbine to Marjory Stoneman Douglas. Through deep reporting, Cox addresses how we can effect change now, and help children like Ava and Tyshaun. He explores their stories and more, including a couple in South Carolina whose eleven-year-old son shot himself, a Republican politician fighting for gun safety laws, and the charlatans infiltrating the school safety business. In a moment when the country is desperate to better understand and address gun violence, Children Under Fire offers a way to do just that, weaving wrenching personal stories into a critical call for the United States to embrace practical reforms that would save thousands of young lives. *A Newsweek Favorite Book of 2021 *An NPR 2021 "Books We Love" selection *A Washington Post Notable Work of Nonfiction *A Kirkus "2021's Best, Most Urgent Books of Current Affairs" selection
Agents Under Fire
Author: Angus J. L. Menuge
Publisher: Rowman & Littlefield
ISBN: 9780742534049
Category : Philosophy
Languages : en
Pages : 288
Book Description
In Agents Under Fire, Menuge defends a robust notion of agency and intentionaility against eliminative and naturalistic alternatives, showing the interconnections between the philosophy of mind, theology, and Intelligent Design.
Publisher: Rowman & Littlefield
ISBN: 9780742534049
Category : Philosophy
Languages : en
Pages : 288
Book Description
In Agents Under Fire, Menuge defends a robust notion of agency and intentionaility against eliminative and naturalistic alternatives, showing the interconnections between the philosophy of mind, theology, and Intelligent Design.
War Correspondent
Author: Jean Hood
Publisher: Globe Pequot
ISBN: 9780762779932
Category : War
Languages : en
Pages : 0
Book Description
For 150 years war correspondents have shaped our understanding of the war zone. Through printed word, photograph, radio and satellite link-up, they have exposed the horrors of war and revealed the endurance of the human spirit under fire. This book not only brings together details of the most famous dispatches from the front and iconic examples of photojournalism that have passed into our collective consciousness, it is also about the war correspondents themselves. Illustrated with the best examples of war art, black-and-white prints and color reportage of the conflicts of the last century and a half, and with special features on the careers of famous journalists and photographers, this book offers a fascinating insight into the role of the war correspondent.
Publisher: Globe Pequot
ISBN: 9780762779932
Category : War
Languages : en
Pages : 0
Book Description
For 150 years war correspondents have shaped our understanding of the war zone. Through printed word, photograph, radio and satellite link-up, they have exposed the horrors of war and revealed the endurance of the human spirit under fire. This book not only brings together details of the most famous dispatches from the front and iconic examples of photojournalism that have passed into our collective consciousness, it is also about the war correspondents themselves. Illustrated with the best examples of war art, black-and-white prints and color reportage of the conflicts of the last century and a half, and with special features on the careers of famous journalists and photographers, this book offers a fascinating insight into the role of the war correspondent.
Under Fire
Author:
Publisher: Reuters Books
ISBN:
Category : History
Languages : en
Pages : 302
Book Description
From the front line of the Iraq War, the book presents gripping personal stories of Reuters correspondents who capture the mood of the soldiers who fought in the conflict and the ordinary people caught up in it. The Reuters journalists include : Luke Baker, Samia Nakhoul, Andrew Gray, David Fox, Matthew Green, Nadim Ladki, Caroline Drees, John Chalmers, Adrian Croft, Sean Maguire, Mike Collett-White, Christine Hauser, Michael Georgy, Saul Hudson, and Rosalind Russell.
Publisher: Reuters Books
ISBN:
Category : History
Languages : en
Pages : 302
Book Description
From the front line of the Iraq War, the book presents gripping personal stories of Reuters correspondents who capture the mood of the soldiers who fought in the conflict and the ordinary people caught up in it. The Reuters journalists include : Luke Baker, Samia Nakhoul, Andrew Gray, David Fox, Matthew Green, Nadim Ladki, Caroline Drees, John Chalmers, Adrian Croft, Sean Maguire, Mike Collett-White, Christine Hauser, Michael Georgy, Saul Hudson, and Rosalind Russell.
Richard Tregaskis
Author: Ray E. Boomhower
Publisher: University of New Mexico Press
ISBN: 0826362885
Category : Biography & Autobiography
Languages : en
Pages : 384
Book Description
In the late summer of 1942, more than ten thousand members of the First Marine Division held a tenuous toehold on the Pacific island of Guadalcanal. As American marines battled Japanese forces for control of the island, they were joined by war correspondent Richard Tregaskis. Tregaskis was one of only two civilian reporters to land and stay with the marines, and in his notebook he captured the daily and nightly terrors faced by American forces in one of World War II's most legendary battles--and it served as the premise for his bestselling book, Guadalcanal Diary. One of the most distinguished combat reporters to cover World War II, Tregaskis later reported on Cold War conflicts in Korea and Vietnam. In 1964 the Overseas Press Club recognized his first-person reporting under hazardous circumstances by awarding him its George Polk Award for his book Vietnam Diary. Boomhower's riveting book is the first to tell Tregaskis's gripping life story, concentrating on his intrepid reporting experiences during World War II and his fascination with war and its effect on the men who fought it.
Publisher: University of New Mexico Press
ISBN: 0826362885
Category : Biography & Autobiography
Languages : en
Pages : 384
Book Description
In the late summer of 1942, more than ten thousand members of the First Marine Division held a tenuous toehold on the Pacific island of Guadalcanal. As American marines battled Japanese forces for control of the island, they were joined by war correspondent Richard Tregaskis. Tregaskis was one of only two civilian reporters to land and stay with the marines, and in his notebook he captured the daily and nightly terrors faced by American forces in one of World War II's most legendary battles--and it served as the premise for his bestselling book, Guadalcanal Diary. One of the most distinguished combat reporters to cover World War II, Tregaskis later reported on Cold War conflicts in Korea and Vietnam. In 1964 the Overseas Press Club recognized his first-person reporting under hazardous circumstances by awarding him its George Polk Award for his book Vietnam Diary. Boomhower's riveting book is the first to tell Tregaskis's gripping life story, concentrating on his intrepid reporting experiences during World War II and his fascination with war and its effect on the men who fought it.
Rose Under Fire
Author: Elizabeth Wein
Publisher: Hachette UK
ISBN: 1423198697
Category : Young Adult Fiction
Languages : en
Pages : 377
Book Description
Don’t miss Elizabeth Wein’s stunning new novel, Stateless While flying an Allied fighter plane from Paris to England, American ATA pilot and amateur poet, Rose Justice, is captured by the Nazis and sent to Ravensbrück, the notorious women's concentration camp. Trapped in horrific circumstances, Rose finds hope in the impossible through the loyalty, bravery, and friendship of her fellow prisoners. But will that be enough to endure the fate that’s in store for her? Elizabeth Wein, author of the critically-acclaimed and best-selling Code Name Verity, delivers another stunning WWII thriller. The unforgettable story of Rose Justice is forged from heart-wrenching courage, resolve, and the slim, bright chance of survival. Praise for Rose Under Fire * “Wein masterfully sets up a stark contrast between the innocent American teen’s view of an untarnished world and the realities of the Holocaust. [A]lthough the story’s action follows [Code Name Verity]’s, it has its own, equally incandescent integrity. Rich in detail, from the small kindnesses of fellow prisoners to harrowing scenes of escape and the Nazi Doctors’ Trial in Nuremburg, at the core of this novel is the resilience of human nature and the power of friendship and hope.” —Kirkus, starred review * “Wein excels at weaving research seamlessly into narrative and has crafted another indelible story about friendship borne out of unimaginable adversity.” —Publishers Weekly, starred review
Publisher: Hachette UK
ISBN: 1423198697
Category : Young Adult Fiction
Languages : en
Pages : 377
Book Description
Don’t miss Elizabeth Wein’s stunning new novel, Stateless While flying an Allied fighter plane from Paris to England, American ATA pilot and amateur poet, Rose Justice, is captured by the Nazis and sent to Ravensbrück, the notorious women's concentration camp. Trapped in horrific circumstances, Rose finds hope in the impossible through the loyalty, bravery, and friendship of her fellow prisoners. But will that be enough to endure the fate that’s in store for her? Elizabeth Wein, author of the critically-acclaimed and best-selling Code Name Verity, delivers another stunning WWII thriller. The unforgettable story of Rose Justice is forged from heart-wrenching courage, resolve, and the slim, bright chance of survival. Praise for Rose Under Fire * “Wein masterfully sets up a stark contrast between the innocent American teen’s view of an untarnished world and the realities of the Holocaust. [A]lthough the story’s action follows [Code Name Verity]’s, it has its own, equally incandescent integrity. Rich in detail, from the small kindnesses of fellow prisoners to harrowing scenes of escape and the Nazi Doctors’ Trial in Nuremburg, at the core of this novel is the resilience of human nature and the power of friendship and hope.” —Kirkus, starred review * “Wein excels at weaving research seamlessly into narrative and has crafted another indelible story about friendship borne out of unimaginable adversity.” —Publishers Weekly, starred review
Toyota Under Fire: Lessons for Turning Crisis into Opportunity
Author: Jeffrey K. Liker
Publisher: McGraw Hill Professional
ISBN: 0071763074
Category : Business & Economics
Languages : en
Pages : 273
Book Description
The definitive inside account of Toyota's greatest crisis—and lessons you can apply to your own company "Those who write off Toyota in the current climate of second guessing and speculation are making a profound mistake and need to read this book to get the facts. Toyota is a company that will channel the current challenges to push themselves to even more relentless continuous improvement." —Charles Baker, former Chief Engineer and Vice President for R&D, Honda of America "Toyota Under Fire is a superb book and should prove very helpful to American industry's understanding of the problems faced and how any company can prevent similar occurrences in the future." —Norman Bodek, author, founder of Productivity Press, and inductee in 2010 Industry Week Manufacturing Hall of Fame "As a former automotive supplier executive and student of Toyota, I was concerned to see the many negative reports and investigations into the quality and safety of its vehicles. Toyota Under Fire tells the story of how this great company is growing wiser and stronger by living its culture and values." —Michael Fisher, CEO, Cincinnati Children's Hospital Medical Center "Just as Toyota has put itself through excruciating soul-searching in order to understand what went wrong, so should we all take advantage of the opportunity for learning presented to us by Toyota's misfortune. In these pages, you will find that the actual circumstances were far more complex, nuanced, and uncertain than you saw reported in the news." —John Y. Shook, Chairman and CEO, Lean Enterprise Institute "The most comprehensive and detailed review to date of the circumstances that led to the crisis, and the events and contexts that caused it to escalate.” —Strategy & Business About the Book For decades, Toyota has been setting standards that are the envy—and goal—of organizations worldwide. Its legendary management principles and business philosophy, first documented by Jeffrey K. Liker in his influential book The Toyota Way, changed the business world's approach to operational excellence. Granted unprecedented access to Toyota's facilities worldwide, Liker, along with Timothy N. Ogden, investigated the inside story of how Toyota faced the challenges of the recession and the recall crisis of 2009–2010. In both cases, the company was caught off guard—and found that a root cause of the challenges it faced was its failure to live up to its own principles. But the fundamentals were still there, and the company has ultimately come out of the most challenging years of its postwar existence even stronger than before. Toyota Under Fire chronicles all the events of the recession and the recall crisis in detail, providing valuable lessons any business leader can use to survive and thrive in a crisis, no matter how large: Crisis response must start by building a strong culture long before the crisis hits. Culture matters far more than decisions made by top executives. Investing in people, even in the depths of a recession, is the surest path to long-term profitability. Because it had founded its culture on such principles, Toyota didn’t need to amass an army of public relations, marketing, and legal experts to "put out the fire"; instead, it redoubled efforts to live up to its founding tenet, going "back to basics." Toyota began solving this crisis more than 70 years ago, when its organizational culture was first established. Apply the lessons of Toyota Under Fire to your company, and you'll meet any future management challenge calmly, responsibly, and effectively—the Toyota Way.
Publisher: McGraw Hill Professional
ISBN: 0071763074
Category : Business & Economics
Languages : en
Pages : 273
Book Description
The definitive inside account of Toyota's greatest crisis—and lessons you can apply to your own company "Those who write off Toyota in the current climate of second guessing and speculation are making a profound mistake and need to read this book to get the facts. Toyota is a company that will channel the current challenges to push themselves to even more relentless continuous improvement." —Charles Baker, former Chief Engineer and Vice President for R&D, Honda of America "Toyota Under Fire is a superb book and should prove very helpful to American industry's understanding of the problems faced and how any company can prevent similar occurrences in the future." —Norman Bodek, author, founder of Productivity Press, and inductee in 2010 Industry Week Manufacturing Hall of Fame "As a former automotive supplier executive and student of Toyota, I was concerned to see the many negative reports and investigations into the quality and safety of its vehicles. Toyota Under Fire tells the story of how this great company is growing wiser and stronger by living its culture and values." —Michael Fisher, CEO, Cincinnati Children's Hospital Medical Center "Just as Toyota has put itself through excruciating soul-searching in order to understand what went wrong, so should we all take advantage of the opportunity for learning presented to us by Toyota's misfortune. In these pages, you will find that the actual circumstances were far more complex, nuanced, and uncertain than you saw reported in the news." —John Y. Shook, Chairman and CEO, Lean Enterprise Institute "The most comprehensive and detailed review to date of the circumstances that led to the crisis, and the events and contexts that caused it to escalate.” —Strategy & Business About the Book For decades, Toyota has been setting standards that are the envy—and goal—of organizations worldwide. Its legendary management principles and business philosophy, first documented by Jeffrey K. Liker in his influential book The Toyota Way, changed the business world's approach to operational excellence. Granted unprecedented access to Toyota's facilities worldwide, Liker, along with Timothy N. Ogden, investigated the inside story of how Toyota faced the challenges of the recession and the recall crisis of 2009–2010. In both cases, the company was caught off guard—and found that a root cause of the challenges it faced was its failure to live up to its own principles. But the fundamentals were still there, and the company has ultimately come out of the most challenging years of its postwar existence even stronger than before. Toyota Under Fire chronicles all the events of the recession and the recall crisis in detail, providing valuable lessons any business leader can use to survive and thrive in a crisis, no matter how large: Crisis response must start by building a strong culture long before the crisis hits. Culture matters far more than decisions made by top executives. Investing in people, even in the depths of a recession, is the surest path to long-term profitability. Because it had founded its culture on such principles, Toyota didn’t need to amass an army of public relations, marketing, and legal experts to "put out the fire"; instead, it redoubled efforts to live up to its founding tenet, going "back to basics." Toyota began solving this crisis more than 70 years ago, when its organizational culture was first established. Apply the lessons of Toyota Under Fire to your company, and you'll meet any future management challenge calmly, responsibly, and effectively—the Toyota Way.