Author: World's Student Christian FederationPublisher:
ISBN:
Category :
Languages : en
Pages : 9
Book Description
Report on a Visit to Ceylon and India, October to December 1936
Author: World's Student Christian FederationPublisher:
ISBN:
Category :
Languages : en
Pages : 9
Book Description
Report of Secretarial Visit to Burma, India, and Ceylon, September, 1936 - March, 1937
Author: W. J. NobleReport of a Visit to India and Ceylon
Author: Samuel Marinus ZwemerPublisher:
ISBN:
Category : Christianity and other religions
Languages : en
Pages : 33
Book Description
Report of a Visit to India and Ceylon, September 23rd 1927 to February 28th 1928. On Behalf of the American Christian Literature Society for Moslems
Author: Samuel M. ZwemerReport of Visit to Ceylon and India by Miss Alice Walton
Author: Alice WaltonReport of the Inspectional Tour of India, Burma, Ceylon, Singapore, Hong Kong, Gibraltar, Aden, and Malta, 1936-1937
Author: James Lewis SleemanPublisher:
ISBN:
Category : Asia
Languages : en
Pages : 160
Book Description
Report on a Visit to Ceylon
Author: John A. SmithPublisher:
ISBN:
Category : Education
Languages : en
Pages : 11
Book Description
The Emergence of Brand-Name Capitalism in Late Colonial India
Author: Douglas E. HaynesPublisher: Bloomsbury Publishing
ISBN: 1350278068
Category : History
Languages : en
Pages : 329
Book Description
This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations. Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women's medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of 'brand-name capitalism' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.
The Social Setting of Christian Conversion in South India
Author: Sundararaj ManickamPublisher: Rudolf Steiner Press
ISBN:
Category : Religion
Languages : en
Pages : 320
Book Description
Summary of Annual Reports
Author: International Labour ConferencePublisher:
ISBN:
Category :
Languages : en
Pages : 500
Book Description