Our Common Future PDF Download

Author:
Publisher:
ISBN: 9780195531916
Category : Australia
Languages : en
Pages : 400

View

Book Description

Author: United States. Congress
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 1324

View

Book Description

Author: Afdhel Aziz
Publisher: Simon and Schuster
ISBN: 1682450473
Category : Business & Economics
Languages : en
Pages : 304

View

Book Description
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 428

View

Book Description

Author: Johan A. Aarli
Publisher: OUP Oxford
ISBN: 0191022128
Category : Medical
Languages : en
Pages : 377

View

Book Description
Since its founding in 1957, the World Federation of Neurology (WFN) has been deeply integrated in the development of international collaboration in the field of neurology, and has played a key part in asserting with dissemination of information and the need to learn from each other, independent of political systems, but with a basis in the development of democracy worldwide. This book covers the history of the WFN from its founding in Brussels in 1957 to the present day. Written by a former President and long-standing officer of the WFN, The History of the World Federation of Neurology chronicles the formation and expansion of the WFN, the development of its structure and various committees, and the evolution of its global biennial meeting, the World Congress of Neurology. Sections of the text focus on the key neurologists involved in the development of the WFN, including Houston Merritt, Pearce Bailey Jr, and Ludo van Bogaert, to name but a few, as well as the history of its educational publications, including World Neurology and Journal of the Neurological Sciences.

Author: May Wright Sewall
Publisher:
ISBN:
Category : Latter Day Saint women
Languages : en
Pages : 548

View

Book Description

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 404

View

Book Description

Author: National Library of Medicine (U.S.)
Publisher:
ISBN:
Category : Medicine
Languages : en
Pages : 1118

View

Book Description
A keyword listing of serial titles currently received by the National Library of Medicine.

Author: Nick Bontis
Publisher: Routledge
ISBN: 113634795X
Category : Business & Economics
Languages : en
Pages : 429

View

Book Description
An impressive collection of the latest cutting-edge work in the dynamic field of intellectual capital. Experts from around the world discuss the current state of affairs from a variety of perspectives, providing a cross-disciplinary view of the field. All contributors presented their research at the top global conference in this field - the World Congress on Intellectual Capital. The underlying theme of the book is to explain how an organization can identify, measure, manage, leverage and act upon its collective intelligence towards the pursuit of sustainable innovation. The book is divided into three main parts which first establish a foundation of literature, then examine various measurement approaches and finally conclude with a variety of applications. "This collection of papers from the conference is special for its seminal research, strategic visions, and thought-provoking discussions. Make sure this book has a place in your library!" Dr. Jac Fitz-enz, Founder and Chairman, Saratoga Institute

Author: Women's International League for Peace and Freedom. Congress
Publisher:
ISBN:
Category : Peace
Languages : en
Pages : 350

View

Book Description