Author: Industrial Marketing Research AssociationPublisher:
ISBN:
Category :
Languages : en
Pages : 100
Book Description
Report of the Industrial Marketing Research Association Study Group on Market Research in an R & D Environment
Author: Industrial Marketing Research AssociationPublisher:
ISBN:
Category :
Languages : en
Pages : 100
Book Description
Report of the Industrial Marketing Research Assoc, Study Group on Market Research in an R & D Environment
Author: P. M. S. JonesMarket Research in an R & D Environment
Author: P. M. S. JonesReport on Market Research in an R and D Environment. Ed. P. M. S. Jones
Author: Industrial Marketing Research Association (ENGLAND). Study GroupPublisher:
ISBN:
Category :
Languages : en
Pages : 107
Book Description
Digital and Social Media Marketing
Author: Nripendra P. RanaPublisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Quirk's Marketing Research Review
Author: The Teaching of Industrial Marketing
Author: American Marketing AssociationPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 72
Book Description
Agriculture, Environmental and Consumer Protection Appropriations for Fiscal Year 1975
Author: United States. Congress. Senate. Committee on AppropriationsPublisher:
ISBN:
Category :
Languages : en
Pages : 1532
Book Description
Resources in Education
Author: Marketing, Print and Interactive E-Text
Author: Greg ElliottPublisher: John Wiley & Sons
ISBN: 1394189699
Category :
Languages : en
Pages : 547
Book Description