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Author: David W. Cravens Publisher: Irwin/McGraw-Hill ISBN: Category : Business & Economics Languages : en Pages : 760
Book Description
Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective andextends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Sciencećs Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.
Author: David W. Cravens Publisher: Irwin/McGraw-Hill ISBN: Category : Business & Economics Languages : en Pages : 760
Book Description
Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective andextends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Sciencećs Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.
Author: Marvin Gerth Publisher: Delmar Pub ISBN: 9781435482395 Category : Technology & Engineering Languages : en Pages : 182
Book Description
This book is written in a conversational style that minimizes technical jargon in favor of laymen?s terms. It presents a solid, comprehensive theoretical background of transformer operation, covering voltage correction taps, control transformers, and nonstandard transformer connections. It encourages critical thinking and the application of key concepts with review questions and exercises at the end of each chapter.
Author: Charles Richmond Henderson Publisher: Forgotten Books ISBN: 9781334300325 Category : Social Science Languages : en Pages : 466
Book Description
Excerpt from Penal and Reformatory Institutions In the paper of Mr. Pettigrove we may trace the evolution of the older prison system and the beginnings of the later reforms, together with the essential facts in regard to the present conditions, especially in the ordinary state prisons. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Dclg Publisher: Riba Publications Limited ISBN: 9781859465363 Category : Architecture Languages : en Pages : 96
Book Description
This guide is referred to in the 2013 edition of Approved Document L1A and the 2010 edition of Approved Document L1B (as amended in 2013) for dwellings as a source of guidance on complying with Building Regulations requirements for space heating and hot water systems, mechanical ventilation, comfort cooling, fixed internal and external lighting and renewable energy systems.
Author: Linda Bell Deutschmann Publisher: ISBN: 9780176406110 Category : Deviant behavior Languages : en Pages : 451
Book Description
Created for the Introduction to Deviance course, Deviance and Social Control, 4e uses theory and examples to illustrate societal perceptions of deviance throughout the ages, without assuming prior knowledge of introductory sociology or research methods. All theories are carefully considered and explored, illustrating how classical theories influence contemporary ones, in a manner that is meaningful to students.
Author: David W. Cravens
Author: David W. Cravens
Author: Marvin Gerth
Author: Thomas A. Latousek
Author: Joyce Plotnikoff
Author: John Gretton
Author: Charles Richmond Henderson
Author: Dclg
Author: Linda Bell Deutschmann
Author: Rigby
Author: Marie-Francoise Chesselet