Author: Bob Bentz Publisher: Skillbites ISBN: 9781952281648 Category : Business & Economics Languages : en Pages : 0
Book Description
RELEVANCE RAISES RESPONSE and that is precisely why mobile marketing is the greatest advertising and marketing medium of all-time. Mobile offers the uncanny ability to laser target your audience by providing the best offer, at the best time, when the targeted customer is most likely to engage and buy. THE CHAPTERS In Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, author Bob Bentz takes you through all of the major elements that contribute to mobile marketing success in nine easy to read chapters that will help your business sell more. 1.Introduction to Mobile 2.Advantages of Mobile 3.Mobile-Optimized Websites 4.Messaging 5.Social Media 6.Mobile Advertising 7.Mobile Apps 8.Mobile Commerce 9.The Future of Mobile WHAT YOU'LL LEARN ABOUT MOBILE MARKETING This is not a book that will philosophize about mobile and give you theories on why it is so effective. Instead, it is a book written by a businessperson who works in the trenches of mobile marketing every day with hundreds of customers, in many different vertical markets. What you'll get when reading this book is actionable insight on what you can do to help your business sell more with mobile next week. What you'll learn in these chapters includes: -The History of the Mobile Phone -How to Set and Analyze Key Performance Indicators (KPIs) -Mobile Marketing Definitions and Buzzwords -Principles of Responsive Design -How to Use A/B and Multivariate Testing -Mobile Search Engine Optimization (SEO) -Legal Requirements for SMS and MMS -Analysis of the Major Social Media Networks -How to Attract Followers with Social Media -How to Advertise In-Apps -Mobile Programmatic Buying -Advertising on Social Media -How to Develop a Mobile App -Marketing an App -App Store Optimization (ASO) -The Internet of Things -Virtual Reality BONUS FEATURES There are several bonus features, in addition to the chapter content, that makes this book the best single source for mobile marketing information. -Bob's Top Text Message Marketing Tips -Top Secret: What Does Facebook Know About You? -Why Facebook is Still so Powerful -How to Advertise on TikTok -With Mobile Advertising, there is No Prime Time Anymore -Why Mobile is Your Small Business Powerhouse -How to Craft a Great Text Message -E-commerce: How Mobile Drives Sales in Retail Stores Still not sold? Universities are. Several major universities now use Relevance Raises Response as a graduate level textbook in the Communications Department. RELEVANCE RAISES RESPONSE Marketing is an ongoing contest for people's attention, and mobile provides the mechanism that, in the history of promotion, is the closest a brand has ever been able to get to its customer. With mobile, customers can act on any message at any time, no matter where they are. They can take immediate action to research, find, or buy something. When a consumer can act in the moment, her expectations are high and her patience is low. That makes the credibility and relevance of the mobile message of the utmost importance. Ultimately, brands that do the best job of engaging consumers with a relevant mobile message will win. Every digital strategy made today should be thinking tap first and click second. It's the only way for a brand to live "in the moment." We are living in the age of mobile.
Author: Deirdre Wilson Publisher: Cambridge University Press ISBN: 052176677X Category : Language Arts & Disciplines Languages : en Pages : 397
Book Description
When people speak, their words never fully encode what they mean, and the context is always compatible with a variety of interpretations. How can comprehension ever be achieved? Wilson and Sperber argue that comprehension is a process of inference guided by precise expectations of relevance. What are the relations between the linguistically encoded meanings studied in semantics and the thoughts that humans are capable of entertaining and conveying? How should we analyse literal meaning, approximations, metaphors and ironies? Is the ability to understand speakers' meanings rooted in a more general human ability to understand other minds? How do these abilities interact in evolution and in cognitive development? Meaning and Relevance sets out to answer these and other questions, enriching and updating relevance theory and exploring its implications for linguistics, philosophy, cognitive science and literary studies.
Author: Matthew Housden Publisher: Routledge ISBN: 113640998X Category : Business & Economics Languages : en Pages : 360
Book Description
Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: · Plan a direct marketing campaign · Integrate new technology with conventional direct marketing practice · Maximise the impact, efficiency and return on investment of your activites · Evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability. Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.
Author: John Brennan Publisher: Routledge ISBN: 1135836663 Category : Education Languages : en Pages : 284
Book Description
Aims to rescue a usable interpretation of the vocational theory in higher education by describing the historical and policy frameworks of the debate.
Author: Philippe R. Richard Publisher: Ed. Universidad de Cantabria ISBN: Category : Mathematics Languages : en Pages : 58
Book Description
The digital revolution that we have experienced since the last quarter of the twentieth century has had some influence, yet to be analysed and extended, on the way mathematics is made, taught and learned. While the rate of innovation in these technologies is growing exponentially, the potential impact of most information technologies on mathematical education remains to be fully exploited. In particular, several authoritative voices point out that the technology that will most likely transform education in the coming years is artificial intelligence (AI). Interestingly, today AI is mainly associated with technologies to automate tasks and lower costs, thus serving primarily the interests of the political-administrative, industrial and commercial world. In this scenario, the world of education and, more specifically, didactics, appears at best as a mere user of AI techniques developed in other fields, forgetting that AI should play a much more relevant role here, serving the human being who is doing his work as a mathematician or who is learning mathematics. The AI4ME symposium at the International Centre for Mathematical Meetings (CIEM) in Castro Urdiales is a space for research and reflection to better understand the interconnected challenges of instrumental learning of mathematics and instrumental mathematics, taking advantage of the achievements and opportunities of Artificial Intelligence for Mathematical Education. This book of abstracts gathers the summaries of the talks presented at the symposium, as well as the conclusions of each of the four thematic groups.
Author: Jan P. de Ruiter Publisher: Cambridge University Press ISBN: 0521762677 Category : Language Arts & Disciplines Languages : en Pages : 269
Book Description
Bringing together a team of formal linguists, functional linguists, discourse analysts, anthropologists, psychologists and sociolinguists, this book asks what questions do and how a question can shape the answer it evokes. The volume includes data from a range of languages and cultures.
Author: Anna Christina Ribeiro Publisher: Bloomsbury Publishing ISBN: 1474236383 Category : Philosophy Languages : en Pages : 369
Book Description
The Bloomsbury Companion to Aesthetics presents a practical study guide to emerging topics and art forms in aesthetics and the philosophy of art. Placing contemporary discussion in its historical context, this companion begins with an introduction to the history of aesthetics. Surveying the central topics, terms and figures and noting the changes in the roles the arts played over the centuries, it also tackles methodological issues asking what the proper object of study in aesthetics is, and how we should go about studying it. Written by leading analytic philosophers in the field, chapters on Core Issues and Art Forms cover four major topics; - the definition of art and the ontology of art work - aesthetic experience, aesthetic properties, and aesthetic and artistic value - specific art forms including music, dance, theatre, the visual arts as a whole, and the various forms of popular art - new areas in aesthetics and the philosophy of art, such as environmental aesthetics and global standpoint aesthetics, as well as other new directions the field is taking towards everyday aesthetics Featuring a list of research resources and an extensive chronology of works in aesthetics and the philosophy of art dating from the fifth century BC to the 21st century, The Bloomsbury Companion to Aesthetics provides an engaging introduction to contemporary aesthetics.
Author: Eduardo E. Benarroch Publisher: Oxford University Press ISBN: 0190948892 Category : Medical Languages : en Pages : 833
Book Description
"The aim of this book is to provide the clinician with a comprehensive and clinical relevant survey of emerging concepts on the organization and function of the nervous system and neurologic disease mechanisms, at the molecular, cellular and system levels. The content of is based on the review of information obtained from recent advances in genetic, molecular and cell biology techniques, electrophysiological recordings, brain mapping, and mouse models, emphasizing the clinical and possible therapeutic implications. Many chapters of this book contain information that will be relevant not only clinical neurologists but also to psychiatrists and physical therapists. The scope includes the mechanisms and abnormalities of DNA/RNA metabolism, proteostasis, vesicular biogenesis, and axonal transport and mechanisms of neurodegeneration; the role of the mitochondria in cell function and death mechanisms; ion channels, neurotransmission and mechanisms of channelopathies and synaptopathies; the functions of astrocytes, oligodendrocytes and microglia and their involvement in disease; the local circuits and synaptic interactions at the level of the cerebral cortex, thalamus, basal ganglia, cerebellum, brainstem and spinal cord transmission regulating sensory processing, behavioral state and motor functions; the peripheral and central mechanisms of pain and homeostasis; and networks involved in emotion, memory, language, and executive function"--
Author: Makoto Hayashi Publisher: Cambridge University Press ISBN: 1107002796 Category : Language Arts & Disciplines Languages : en Pages : 397
Book Description
A state-of-the art review of conversational repair, with contributions from internationally recognized leaders in the field of conversation analysis.
Author: Bob Bentz
Author: Robert Arthur Goldbeck
Author: Deirdre Wilson
Author: Matthew Housden
Author: John Brennan
Author: Philippe R. Richard 
Author: Jan P. de Ruiter
Author: Anna Christina Ribeiro
Author: Eduardo E. Benarroch
Author: Makoto Hayashi