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Author: Hanne Hartvig Larsen Publisher: SAGE ISBN: 0857026224 Category : Business & Economics Languages : en Pages : 218
Book Description
This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers. Some of the cases require students to synthesize broader strategic issues such as: entering the global market; coping with international competition; managing the globalization process; adapting to rapid change due to worldwide developments; and weighing global standardization against customization. Other cases bring students′ analytical skills to bear on issues of a more tactical nature such as: international market and competition; the collection and use of data in market research; evaluating communication effectiveness; and multifactor portfolio analysis. Together they offer a detailed insight into the practicalities of marketing across national borders and cultures.
Author: Hanne Hartvig Larsen Publisher: SAGE ISBN: 0857026224 Category : Business & Economics Languages : en Pages : 218
Book Description
This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers. Some of the cases require students to synthesize broader strategic issues such as: entering the global market; coping with international competition; managing the globalization process; adapting to rapid change due to worldwide developments; and weighing global standardization against customization. Other cases bring students′ analytical skills to bear on issues of a more tactical nature such as: international market and competition; the collection and use of data in market research; evaluating communication effectiveness; and multifactor portfolio analysis. Together they offer a detailed insight into the practicalities of marketing across national borders and cultures.
Author: Allen Webster Publisher: Taylor & Francis ISBN: 1136593101 Category : Business & Economics Languages : en Pages : 487
Book Description
Regression analysis is arguably the single most powerful and widely applicable tool in any effective examination of common business issues. Every day, decision-makers face problems that require constructive actions with significant consequences, and regression procedures can prove a meaningful and valuable asset in the decision-making process. This text is designed to help students achieve a full understanding of regression and the many ways it can be used. Taking into consideration current statistical technology, Introductory Regression Analysis focuses on the use and interpretation of software, while also demonstrating the logic, reasoning, and calculations that lie behind any statistical analysis. Furthermore, the text emphasizes the application of regression tools to real-life business concerns. This multilayered, yet pragmatic approach fully equips students to derive the benefit and meaning of a regression analysis. This text is designed to serve in a second undergraduate course in statistics, focusing on regression and its component features. The material presented in this text will build from a foundation of the principles of data analysis. Although previous exposure to statistical concepts would prove helpful, all the material needed for an examination of regression analysis is presented here in a clear and complete form.
Author: Barry F. Beck Publisher: Routledge ISBN: 1351436163 Category : Technology & Engineering Languages : en Pages : 592
Book Description
Geologists and geographers study how to develop how and where karst develops and how sinkholes form, but engineers must use this information to develop karst terrane. Over the past ten years, these multidisciplinary conferences on the applied aspects of karst hydrogeology and engineering have been successful in bringing together engineers, geologists, other scientists and government regulators who must safely establish human infrastructure on karst terrane whilst protecting the environment. The essences of these conferences has always been communciation between geologists and engineers with an emplasis on practical applications and case studies. This text contains the proceedings of the fifth conference on karst geohazards. It presents 65 papers that cover topics such as: groundwater contamination through sinkholes and the karst surface; stormwater drainage and flooding problems; and foundation considerations and improvements in karst.
Author: Hu Zhenqi Publisher: CRC Press ISBN: 1351680412 Category : Science Languages : en Pages : 696
Book Description
Land Reclamation in Ecological Fragile Areas contains the proceedings of the 2nd International Symposium on Land Reclamation and Ecological Restoration (LRER 2017, Xi’an, China, 20-23 October 2017). The contributions cover a wide range of topics: • Mining impact on environment • Monitoring, prediction and assessment of mining impact on land environment • Mining methods and measurements to minimize the land and environment impact • Mining and reclamation policies, regulations and standard • AMD treatment • Soil and landscape reconstruction • Revegetation and biodiversity protection • Subsidence land reclamation and ecological restoration • Surface mined land reclamation and ecological restoration • Solid wastes management, waste dump and tailings pond restoration • Case study • Abandoned mine land reclamation and ecological restoration • Contaminated land remediation • Reclaimed land monitoring and evaluation • Land reclamation supervision • Products and industrialization • Education, technology transfer and international cooperation of mine land reclamation • “The Belt and Road Initiative” and mine land restoration Land Reclamation in Ecological Fragile Areas will be of interest to engineers,scientists, consultants, government officials and students in this area.
Author: Minos Garofalakis Publisher: Springer ISBN: 354028608X Category : Computers Languages : en Pages : 528
Book Description
This volume focuses on the theory and practice of data stream management, and the novel challenges this emerging domain poses for data-management algorithms, systems, and applications. The collection of chapters, contributed by authorities in the field, offers a comprehensive introduction to both the algorithmic/theoretical foundations of data streams, as well as the streaming systems and applications built in different domains. A short introductory chapter provides a brief summary of some basic data streaming concepts and models, and discusses the key elements of a generic stream query processing architecture. Subsequently, Part I focuses on basic streaming algorithms for some key analytics functions (e.g., quantiles, norms, join aggregates, heavy hitters) over streaming data. Part II then examines important techniques for basic stream mining tasks (e.g., clustering, classification, frequent itemsets). Part III discusses a number of advanced topics on stream processing algorithms, and Part IV focuses on system and language aspects of data stream processing with surveys of influential system prototypes and language designs. Part V then presents some representative applications of streaming techniques in different domains (e.g., network management, financial analytics). Finally, the volume concludes with an overview of current data streaming products and new application domains (e.g. cloud computing, big data analytics, and complex event processing), and a discussion of future directions in this exciting field. The book provides a comprehensive overview of core concepts and technological foundations, as well as various systems and applications, and is of particular interest to students, lecturers and researchers in the area of data stream management.
Author: Hanne Hartvig Larsen
Author: Hanne Hartvig Larsen
Author: United States. Bonneville Power Administration
Author: Charles F. Floyd
Author: Allen Webster
Author: D. L. Nofziger
Author: 
Author: 
Author: Barry F. Beck
Author: Hu Zhenqi
Author: Minos Garofalakis