Author: Denzil Rankine
Publisher: Anthem Press
ISBN: 178527693X
Category : Business & Economics
Languages : en
Pages : 176
Book Description
Forget the traditional one-off, in-person event. Welcome to a new world, where event organizers no longer see themselves as pure organizers; rather their role is to facilitate - business, connections, education and advocacy. Events are fast-becoming catalysts for building communities and nurturing customer relationships ‘all year round’ – with the use of event technology at its core. The authors Denzil Rankine and Marco Giberti have seen it all in their 30 years of consulting, operating and investing across the global exhibitions and events industry. Based on dozens of their interviews with senior executives, entrepreneurs and investors this book is packed full of practical case studies that will equip readers with new strategies, tools and insights they can apply back into their day-to-day roles. This book is a must-read for C-Level management, marketing and event professionals, or anyone looking to participate in the events industry.
Reinventing Live
Author: Denzil Rankine
Publisher: Anthem Press
ISBN: 178527693X
Category : Business & Economics
Languages : en
Pages : 176
Book Description
Forget the traditional one-off, in-person event. Welcome to a new world, where event organizers no longer see themselves as pure organizers; rather their role is to facilitate - business, connections, education and advocacy. Events are fast-becoming catalysts for building communities and nurturing customer relationships ‘all year round’ – with the use of event technology at its core. The authors Denzil Rankine and Marco Giberti have seen it all in their 30 years of consulting, operating and investing across the global exhibitions and events industry. Based on dozens of their interviews with senior executives, entrepreneurs and investors this book is packed full of practical case studies that will equip readers with new strategies, tools and insights they can apply back into their day-to-day roles. This book is a must-read for C-Level management, marketing and event professionals, or anyone looking to participate in the events industry.
Publisher: Anthem Press
ISBN: 178527693X
Category : Business & Economics
Languages : en
Pages : 176
Book Description
Forget the traditional one-off, in-person event. Welcome to a new world, where event organizers no longer see themselves as pure organizers; rather their role is to facilitate - business, connections, education and advocacy. Events are fast-becoming catalysts for building communities and nurturing customer relationships ‘all year round’ – with the use of event technology at its core. The authors Denzil Rankine and Marco Giberti have seen it all in their 30 years of consulting, operating and investing across the global exhibitions and events industry. Based on dozens of their interviews with senior executives, entrepreneurs and investors this book is packed full of practical case studies that will equip readers with new strategies, tools and insights they can apply back into their day-to-day roles. This book is a must-read for C-Level management, marketing and event professionals, or anyone looking to participate in the events industry.
Blended Learning in Action
Author: Catlin R. Tucker
Publisher: Corwin Press
ISBN: 1506341187
Category : Education
Languages : en
Pages : 253
Book Description
Shift to blended learning to transform education Blended learning has the power to reinvent education, but the transition requires a new approach to learning and a new skillset for educators. Loaded with research and examples, Blended Learning in Action demonstrates the advantages a blended model has over traditional instruction when technology is used to engage students both inside the classroom and online. Readers will find: Breakdowns of the most effective classroom setups for blended learning Tips for leaders Ideas for personalizing and differentiating instruction using technology Strategies for managing devices in schools Questions to facilitate professional development and deeper learning
Publisher: Corwin Press
ISBN: 1506341187
Category : Education
Languages : en
Pages : 253
Book Description
Shift to blended learning to transform education Blended learning has the power to reinvent education, but the transition requires a new approach to learning and a new skillset for educators. Loaded with research and examples, Blended Learning in Action demonstrates the advantages a blended model has over traditional instruction when technology is used to engage students both inside the classroom and online. Readers will find: Breakdowns of the most effective classroom setups for blended learning Tips for leaders Ideas for personalizing and differentiating instruction using technology Strategies for managing devices in schools Questions to facilitate professional development and deeper learning
Reinvent
Author: Faisal Hoque
Publisher: Greenleaf Book Group
ISBN: 1639080449
Category : Business & Economics
Languages : en
Pages : 329
Book Description
#1 WALL STREET JOURNAL BESTSELLER Silver for Best Business Book in the 2023 Globee® Awards for Business The 21st Annual American Business Awards® 2023 Best Business Book of The Year | Silver Stevie Winner Thinkers50 2023 Distinguished Achievement Award for Strategy Shortlist 14th Annual Awards | American Books Fest | 2023 International Book Awards IBA Best Business Book in the Category of Business: Management and Leadership 2023 Global EBook Awards Best Business Book | Gold Winner PenCraft Seasonal Book Awards 2023 Summer Best Book | Business/Finance The Journey to Organizational Transformation Given the rate of change that we have experienced and will continue to see in the world, it’s a challenge trying to stay on top of everything. Organizations must consider revising and possibly scrapping decades-old habits, processes, and their very ways of thinking and operating. In so doing, organizations can literally reinvent themselves. Transformation requires much more than simply obtaining the latest technology, plugging it in, and sitting back to watch reinvention take place. From top to bottom, organizations will be compelled to change entire mindsets, attitudes, and assumptions about how they operate, how they can grow, and even the very reason for their existence. This book introduces readers to ideas, concepts, and a comprehensive framework (LIFTS) that they can use to better position themselves and their organizations to reap the greatest number of benefits that business and digital transformation can afford. It’s a journey rich with promise that explains complex concepts in an understandable common language. The book is divided into three distinct sections. The First section, “Why? The Case for Business Transformation in a Hyper-Digital Era,” makes the argument for organizational reinvention—from the changing nature of consumers to shifting workforce priorities to the necessity for greater organizational security. The second section, “Transformation via Digitalization—Necessary Steps,” examines actions necessary to prepare for transformation, including overcoming significant obstacles, recognizing the essential value of leadership, and forecasting what your organization is likely to become in the future. The final section, “What to Do: Navigating with LIFTS,” offers a comprehensive discussion of a five-step process geared to guiding your company through its transformation. Using the acronym LIFTS — learn, investigate, formulate, take off, and study—you’ll learn what goes into a successful transformative effort, including elements that, if overlooked, can sink otherwise solid planning. REINVENT is the result of the author’s personal and professional journey — one that is made possible by three decades of work with colleagues, customers, partners, academics, and industry experts from around the globe.
Publisher: Greenleaf Book Group
ISBN: 1639080449
Category : Business & Economics
Languages : en
Pages : 329
Book Description
#1 WALL STREET JOURNAL BESTSELLER Silver for Best Business Book in the 2023 Globee® Awards for Business The 21st Annual American Business Awards® 2023 Best Business Book of The Year | Silver Stevie Winner Thinkers50 2023 Distinguished Achievement Award for Strategy Shortlist 14th Annual Awards | American Books Fest | 2023 International Book Awards IBA Best Business Book in the Category of Business: Management and Leadership 2023 Global EBook Awards Best Business Book | Gold Winner PenCraft Seasonal Book Awards 2023 Summer Best Book | Business/Finance The Journey to Organizational Transformation Given the rate of change that we have experienced and will continue to see in the world, it’s a challenge trying to stay on top of everything. Organizations must consider revising and possibly scrapping decades-old habits, processes, and their very ways of thinking and operating. In so doing, organizations can literally reinvent themselves. Transformation requires much more than simply obtaining the latest technology, plugging it in, and sitting back to watch reinvention take place. From top to bottom, organizations will be compelled to change entire mindsets, attitudes, and assumptions about how they operate, how they can grow, and even the very reason for their existence. This book introduces readers to ideas, concepts, and a comprehensive framework (LIFTS) that they can use to better position themselves and their organizations to reap the greatest number of benefits that business and digital transformation can afford. It’s a journey rich with promise that explains complex concepts in an understandable common language. The book is divided into three distinct sections. The First section, “Why? The Case for Business Transformation in a Hyper-Digital Era,” makes the argument for organizational reinvention—from the changing nature of consumers to shifting workforce priorities to the necessity for greater organizational security. The second section, “Transformation via Digitalization—Necessary Steps,” examines actions necessary to prepare for transformation, including overcoming significant obstacles, recognizing the essential value of leadership, and forecasting what your organization is likely to become in the future. The final section, “What to Do: Navigating with LIFTS,” offers a comprehensive discussion of a five-step process geared to guiding your company through its transformation. Using the acronym LIFTS — learn, investigate, formulate, take off, and study—you’ll learn what goes into a successful transformative effort, including elements that, if overlooked, can sink otherwise solid planning. REINVENT is the result of the author’s personal and professional journey — one that is made possible by three decades of work with colleagues, customers, partners, academics, and industry experts from around the globe.
Reinventing Democracy
Author: João Arriscado Nunes
Publisher: Routledge
ISBN: 1317984196
Category : Political Science
Languages : en
Pages : 308
Book Description
The studies gathered in this volume focus on Portuguese society, from the creative social and political experimentation by citizen and popular movements during the revolution of 1974/75 to more recent episodes of alternative economic organisation, popular mobilization over the claim of local populations to self-government, local environmental conflicts, transformations in trade-unionism, transnational solidarity movements and citizen participation on territorial planning. They explicitly explore the relationships and tensions between difference and equality, citizenship and difference, state/society relationships and local identities and European integration as part of broader processes of globalisation and of the emergence of new experiences of active citizenship. This volume was previously published as a special issue of the journal South European Society and Politics.
Publisher: Routledge
ISBN: 1317984196
Category : Political Science
Languages : en
Pages : 308
Book Description
The studies gathered in this volume focus on Portuguese society, from the creative social and political experimentation by citizen and popular movements during the revolution of 1974/75 to more recent episodes of alternative economic organisation, popular mobilization over the claim of local populations to self-government, local environmental conflicts, transformations in trade-unionism, transnational solidarity movements and citizen participation on territorial planning. They explicitly explore the relationships and tensions between difference and equality, citizenship and difference, state/society relationships and local identities and European integration as part of broader processes of globalisation and of the emergence of new experiences of active citizenship. This volume was previously published as a special issue of the journal South European Society and Politics.
Reinventing the Warrior
Author: Matthias André Voigt
Publisher: University Press of Kansas
ISBN: 0700636978
Category : History
Languages : en
Pages : 440
Book Description
On February 27, 1973, a group of roughly 300 armed Indigenous men, women, and children seized the tiny hamlet of Wounded Knee, South Dakota, at gunpoint, took hostages, barricaded themselves in the hilltop church, and raised an upside-down American flag. Taking place at the site of the infamous massacre in 1890, the highly symbolic confrontation spearheaded by the American Indian Movement (AIM) ultimately evolved into a prolonged, seventy-one-day armed standoff between law enforcement officers and modern-day Indigenous warriors. Among these warriors were Vietnam War veterans armed with Vietnam-era equipment and weaponry. By organizing in defense of the newly proclaimed Independent Oglala Nation, the AIM activists at Wounded Knee linked their nationalist quest for sovereignty and self-determination with a warrior masculinity they constructed from a mix of Indigenous cultures and contemporary cultural elements, including the Black civil rights movement, the counterculture of the 1960s and early 1970s, and the antiwar movement. As Matthias André Voigt shows, the takeover of Wounded Knee was only one moment among many in the complex interplay between protest activism, gender, race, and identity within AIM. While AIM is widely recognized for its militancy and nationalism, Reinventing the Warrior is the first major study to examine the gendered transformation of Indigenous men within the Red Power movement and the United States more generally. AIM activists came to regard themselves, like their ancestors before them, as warriors fighting for their people, their lands, and their rights. They sought to remasculinize their Indigenous identity in order to confront hegemonic masculinities—and, by implication, colonialism itself. By becoming “more manly,” Indigenous men challenged the disempowering nature of white supremacy. Voigt traces the story of the reinvention of Indigenous warriorhood from 1968 to the takeover of Wounded Knee in 1973 and beyond. His trailblazing work explores why and how Indigenous men refashioned themselves as modern-day warriors in their anticolonial nation-building endeavor, thereby remaking both self and society.
Publisher: University Press of Kansas
ISBN: 0700636978
Category : History
Languages : en
Pages : 440
Book Description
On February 27, 1973, a group of roughly 300 armed Indigenous men, women, and children seized the tiny hamlet of Wounded Knee, South Dakota, at gunpoint, took hostages, barricaded themselves in the hilltop church, and raised an upside-down American flag. Taking place at the site of the infamous massacre in 1890, the highly symbolic confrontation spearheaded by the American Indian Movement (AIM) ultimately evolved into a prolonged, seventy-one-day armed standoff between law enforcement officers and modern-day Indigenous warriors. Among these warriors were Vietnam War veterans armed with Vietnam-era equipment and weaponry. By organizing in defense of the newly proclaimed Independent Oglala Nation, the AIM activists at Wounded Knee linked their nationalist quest for sovereignty and self-determination with a warrior masculinity they constructed from a mix of Indigenous cultures and contemporary cultural elements, including the Black civil rights movement, the counterculture of the 1960s and early 1970s, and the antiwar movement. As Matthias André Voigt shows, the takeover of Wounded Knee was only one moment among many in the complex interplay between protest activism, gender, race, and identity within AIM. While AIM is widely recognized for its militancy and nationalism, Reinventing the Warrior is the first major study to examine the gendered transformation of Indigenous men within the Red Power movement and the United States more generally. AIM activists came to regard themselves, like their ancestors before them, as warriors fighting for their people, their lands, and their rights. They sought to remasculinize their Indigenous identity in order to confront hegemonic masculinities—and, by implication, colonialism itself. By becoming “more manly,” Indigenous men challenged the disempowering nature of white supremacy. Voigt traces the story of the reinvention of Indigenous warriorhood from 1968 to the takeover of Wounded Knee in 1973 and beyond. His trailblazing work explores why and how Indigenous men refashioned themselves as modern-day warriors in their anticolonial nation-building endeavor, thereby remaking both self and society.
Reinventing the Classroom Experience
Author: Nancy Sulla
Publisher: Routledge
ISBN: 1000398951
Category : Education
Languages : en
Pages : 186
Book Description
Learn how to design versatile learning environments in which instruction is as effective virtually as it is in person. Bestselling author and consultant Nancy Sulla shows how you can reinvent the classroom experience and provide high-quality instruction that works as well at home as it does in school. You will discover how to help students build strong work habits and empower them to take responsibility for their learning; five key types of instructional activities; the power of PBL to increase student engagement and motivation; and five types of synchronous engagement between teachers and students. You will also gain strategies for building social and emotional learning, positioning the teacher as the facilitator of learning and parents as partners, and keeping equity at the forefront. No matter what grade level you teach or whether you are teaching fully in school, remotely, or a combination of both, this essential book will help you understand the key structures and strategies that work so students are positioned to learn anywhere, anytime.
Publisher: Routledge
ISBN: 1000398951
Category : Education
Languages : en
Pages : 186
Book Description
Learn how to design versatile learning environments in which instruction is as effective virtually as it is in person. Bestselling author and consultant Nancy Sulla shows how you can reinvent the classroom experience and provide high-quality instruction that works as well at home as it does in school. You will discover how to help students build strong work habits and empower them to take responsibility for their learning; five key types of instructional activities; the power of PBL to increase student engagement and motivation; and five types of synchronous engagement between teachers and students. You will also gain strategies for building social and emotional learning, positioning the teacher as the facilitator of learning and parents as partners, and keeping equity at the forefront. No matter what grade level you teach or whether you are teaching fully in school, remotely, or a combination of both, this essential book will help you understand the key structures and strategies that work so students are positioned to learn anywhere, anytime.
Reinventing the Middle School
Author: Thomas S. Dickinson
Publisher: Routledge
ISBN: 1136054782
Category : Education
Languages : en
Pages : 374
Book Description
Many contemporary American middle schools are stuck in a state of "arrested development," failing to implement the original concept of middle schools to a varying, though equally corruptive degrees. The individual chapters of the book outline in detail how to counter this dangerous trend, offering guidance to those who seek immediate, significant, internal reforms before we lose the unique value of middle schools for our nation's adolescents.
Publisher: Routledge
ISBN: 1136054782
Category : Education
Languages : en
Pages : 374
Book Description
Many contemporary American middle schools are stuck in a state of "arrested development," failing to implement the original concept of middle schools to a varying, though equally corruptive degrees. The individual chapters of the book outline in detail how to counter this dangerous trend, offering guidance to those who seek immediate, significant, internal reforms before we lose the unique value of middle schools for our nation's adolescents.
The Art of Reinventing Yourself
Author: Josué Matos
Publisher: Josué Matos
ISBN:
Category : Self-Help
Languages : en
Pages : 77
Book Description
What Does It Mean to Reinvent Yourself? At some point in life, we all face challenges that make us question who we are and where we are headed. These moments of crisis may seem daunting, but they are also opportunities for growth and transformation. Reinventing yourself is the act of looking inward, identifying what is no longer working, and deciding to transform into a better version of yourself. This book is about finding the courage to change and using resilience to grow through difficulties. The art of reinvention is something we can all learn. It’s not about erasing the past or pretending to be someone else; it’s about embracing your journey—with all its failures and victories—and transforming what needs to be changed. For many, this change is essential for survival; for others, it’s the path to a fuller and more authentic life. Resilience is the fuel for this transformation. It is not just the ability to endure adversity, but also to learn from it, grow, and ultimately thrive. In this book, you will find real stories of people who reinvented themselves in the midst of hardship, showing that no matter what life throws at you, it’s possible to grow. You will also find practical tools to apply these concepts to your own life and become more resilient. Prepare yourself for a journey of self-discovery. Together, we will explore what it means to reinvent yourself, why it is important, and how you can take the first steps in this direction. You will discover that the power of change lies within you and that with determination and support, transformation and growth are possible, no matter how difficult the path. Throughout this book, each chapter will provide tools and strategies to help you better understand challenges, overcome them, and celebrate every achievement. Welcome to the art of reinvention. Index 1. Introduction: What Does It Mean to Reinvent Yourself? 2. Understanding Resilience 3. The Process of Personal Reinvention 4. Overcoming Limiting Beliefs 5. The Importance of Social Support 6. Practical Tools for Personal Reinvention 7. How to Learn from Failures 8. Celebrating Your Achievements 9. The Continuous Journey of Reinvention 10. The Role of Authenticity in Personal Reinvention 11. Facing Fears and Uncertainties on the Transformation Journey 12. The Importance of Self-Responsibility in the Reinvention Journey 13. Cultivating a Positive Mindset for Transformation 14. The Importance of Finding and Nurturing Your Life Purpose 15. The Importance of Self-Care in the Journey of Reinvention 16. Building Emotional Resilience 17. Transforming Fear into Action 18. The Importance of Setting and Maintaining Healthy Boundaries 19. Continuous Improvement as a Lifestyle 20. Spirituality and Purpose in the Journey of Transformation 21. Putting It Into Practice: Creating an Action Plan Final Reflections and the Path of Continuous Reinvention
Publisher: Josué Matos
ISBN:
Category : Self-Help
Languages : en
Pages : 77
Book Description
What Does It Mean to Reinvent Yourself? At some point in life, we all face challenges that make us question who we are and where we are headed. These moments of crisis may seem daunting, but they are also opportunities for growth and transformation. Reinventing yourself is the act of looking inward, identifying what is no longer working, and deciding to transform into a better version of yourself. This book is about finding the courage to change and using resilience to grow through difficulties. The art of reinvention is something we can all learn. It’s not about erasing the past or pretending to be someone else; it’s about embracing your journey—with all its failures and victories—and transforming what needs to be changed. For many, this change is essential for survival; for others, it’s the path to a fuller and more authentic life. Resilience is the fuel for this transformation. It is not just the ability to endure adversity, but also to learn from it, grow, and ultimately thrive. In this book, you will find real stories of people who reinvented themselves in the midst of hardship, showing that no matter what life throws at you, it’s possible to grow. You will also find practical tools to apply these concepts to your own life and become more resilient. Prepare yourself for a journey of self-discovery. Together, we will explore what it means to reinvent yourself, why it is important, and how you can take the first steps in this direction. You will discover that the power of change lies within you and that with determination and support, transformation and growth are possible, no matter how difficult the path. Throughout this book, each chapter will provide tools and strategies to help you better understand challenges, overcome them, and celebrate every achievement. Welcome to the art of reinvention. Index 1. Introduction: What Does It Mean to Reinvent Yourself? 2. Understanding Resilience 3. The Process of Personal Reinvention 4. Overcoming Limiting Beliefs 5. The Importance of Social Support 6. Practical Tools for Personal Reinvention 7. How to Learn from Failures 8. Celebrating Your Achievements 9. The Continuous Journey of Reinvention 10. The Role of Authenticity in Personal Reinvention 11. Facing Fears and Uncertainties on the Transformation Journey 12. The Importance of Self-Responsibility in the Reinvention Journey 13. Cultivating a Positive Mindset for Transformation 14. The Importance of Finding and Nurturing Your Life Purpose 15. The Importance of Self-Care in the Journey of Reinvention 16. Building Emotional Resilience 17. Transforming Fear into Action 18. The Importance of Setting and Maintaining Healthy Boundaries 19. Continuous Improvement as a Lifestyle 20. Spirituality and Purpose in the Journey of Transformation 21. Putting It Into Practice: Creating an Action Plan Final Reflections and the Path of Continuous Reinvention
Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives
Author: Stan Rapp
Publisher: McGraw Hill Professional
ISBN: 0071703381
Category : Business & Economics
Languages : en
Pages : 257
Book Description
Attract New Customers and Exceed Revenue Goals with iDirect Marketing! “A simple concept ties this incredibly useful book together. Every marketer now is an iDirect marketer. You ignore this concept, and this book, at your own peril.” Al Ries, author of War in the Boardroom “How do you get your brand heard, trusted, and remembered? The answer is in the confluence of digital and direct to form a torrent of minimal cost/maximal result opportunities. Rapp’s vision of an iDirect future and the insights of the book’s contributors put marketing supremacy in your grasp.” Tim Suther, SVP, Acxiom Global Multichannel Marketing Services “The internet brings about the reinvention of everything. Now it is marketing’s turn. Rapp compiles the best thinking on a future with low-cost and no-cost connections between products and consumers. Essential reading for marketers.” Chris Anderson, author of The Long Tail “Direct marketing is interactive, and interactive marketing is direct. With an ‘iDirect’ mindset, digital platforms and innovative analytics impact the data-driven, online, offline, lead-generating, customer-retaining, multichannel direct marketing process. Rapp’s vision for reinventing marketing is a wake-up call for CMOs to think and act differently in a profoundly changed world.” John Greco, President and CEO, Direct Marketing Association “It’s increasingly important to rely on an agency for accountable iDirect solutions. The advertising agency of the future must be adept at reinventing yesterday’s interactive, direct and branding. Rapp’s cohort of experts show the way in this book.” Michael McCathren, Chick-fil-A Conversation Catalyst About the Book Reinventing Interactive and Direct Marketing focuses on how to benefit from a fundamental truth about marketing in the digital era. Interactive Marketing is direct. Direct Marketing is interactive. What has been seen mistakenly as separate disciplines actually are one and the same. Every marketer now is an interactive direct marketer. To help you profit from this new reality, Stan Rapp introduces a new paradigm—iDirect—the 21st-century growth engine at the intersection of digital technologies and direct marketing practices. The gap between what you once took for granted and the iDirect Marketing future is so vast that a team of thought leaders is needed to deal with it. No one person has all the answers. In this book, Rapp brings together marketing luminaries with a variety of perspectives that will open your eyes to astonishing, new opportunities. It contains surprising insights from the top minds in direct marketing, including: John Greco, President of the Direct Marketing Association: How to Market Directly or Be Left Behind Professor Don Shultz, PhD, Northwestern University: Media Allocation for a Mass Networking Landscape Lucas Donat, President, Donat/Wald: ROIpositive Advertising via TV and Print for the iDirect Marketer Mike Caccavale, Founder and CEO, Pluris Marketing: Instant Delivery of Thousands of Individualized Messages Michael Becker, VP Mobile Strategies, iLoop Mobile: Hold the Consumer in the Palm of Your Hand with Mobile Melissa Read, PhD, Vice President of Research and Innovation, Engauge: The Psychology of Motivating Desired Behavior On- and Offline Tim Suther, Acxiom SVP Global Multichannel Marketing Services: Releasing the Full Power of iDirect Fundamentals
Publisher: McGraw Hill Professional
ISBN: 0071703381
Category : Business & Economics
Languages : en
Pages : 257
Book Description
Attract New Customers and Exceed Revenue Goals with iDirect Marketing! “A simple concept ties this incredibly useful book together. Every marketer now is an iDirect marketer. You ignore this concept, and this book, at your own peril.” Al Ries, author of War in the Boardroom “How do you get your brand heard, trusted, and remembered? The answer is in the confluence of digital and direct to form a torrent of minimal cost/maximal result opportunities. Rapp’s vision of an iDirect future and the insights of the book’s contributors put marketing supremacy in your grasp.” Tim Suther, SVP, Acxiom Global Multichannel Marketing Services “The internet brings about the reinvention of everything. Now it is marketing’s turn. Rapp compiles the best thinking on a future with low-cost and no-cost connections between products and consumers. Essential reading for marketers.” Chris Anderson, author of The Long Tail “Direct marketing is interactive, and interactive marketing is direct. With an ‘iDirect’ mindset, digital platforms and innovative analytics impact the data-driven, online, offline, lead-generating, customer-retaining, multichannel direct marketing process. Rapp’s vision for reinventing marketing is a wake-up call for CMOs to think and act differently in a profoundly changed world.” John Greco, President and CEO, Direct Marketing Association “It’s increasingly important to rely on an agency for accountable iDirect solutions. The advertising agency of the future must be adept at reinventing yesterday’s interactive, direct and branding. Rapp’s cohort of experts show the way in this book.” Michael McCathren, Chick-fil-A Conversation Catalyst About the Book Reinventing Interactive and Direct Marketing focuses on how to benefit from a fundamental truth about marketing in the digital era. Interactive Marketing is direct. Direct Marketing is interactive. What has been seen mistakenly as separate disciplines actually are one and the same. Every marketer now is an interactive direct marketer. To help you profit from this new reality, Stan Rapp introduces a new paradigm—iDirect—the 21st-century growth engine at the intersection of digital technologies and direct marketing practices. The gap between what you once took for granted and the iDirect Marketing future is so vast that a team of thought leaders is needed to deal with it. No one person has all the answers. In this book, Rapp brings together marketing luminaries with a variety of perspectives that will open your eyes to astonishing, new opportunities. It contains surprising insights from the top minds in direct marketing, including: John Greco, President of the Direct Marketing Association: How to Market Directly or Be Left Behind Professor Don Shultz, PhD, Northwestern University: Media Allocation for a Mass Networking Landscape Lucas Donat, President, Donat/Wald: ROIpositive Advertising via TV and Print for the iDirect Marketer Mike Caccavale, Founder and CEO, Pluris Marketing: Instant Delivery of Thousands of Individualized Messages Michael Becker, VP Mobile Strategies, iLoop Mobile: Hold the Consumer in the Palm of Your Hand with Mobile Melissa Read, PhD, Vice President of Research and Innovation, Engauge: The Psychology of Motivating Desired Behavior On- and Offline Tim Suther, Acxiom SVP Global Multichannel Marketing Services: Releasing the Full Power of iDirect Fundamentals
Gertrude Stein and the Reinvention of Rhetoric
Author: Sharon Kirsch
Publisher: University of Alabama Press
ISBN: 0817318526
Category : Language Arts & Disciplines
Languages : en
Pages : 176
Book Description
Gertrude Stein and the Reinvention of Rhetoric posits that Stein was not only an influential literary modernist, but also one of the twentieth century's preeminent rhetoricians.
Publisher: University of Alabama Press
ISBN: 0817318526
Category : Language Arts & Disciplines
Languages : en
Pages : 176
Book Description
Gertrude Stein and the Reinvention of Rhetoric posits that Stein was not only an influential literary modernist, but also one of the twentieth century's preeminent rhetoricians.