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Author: David L. Rogers Publisher: Yale University Press ISBN: 030016601X Category : Business & Economics Languages : en Pages : 336
Book Description
"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."--Jeff Jarvis, author of "What Would Google Do " "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."--Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age. Marketing expert David Rogers examines how digital technologies--from smartphones to social networks--connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies--strategies designed for customer networks. Rogers offers five strategies that any business can use to create new value: ACCESS--be faster, be easier, be everywhere, be always on ENGAGE--become a source of valued content CUSTOMIZE--make your offering adaptable to your customer's needs CONNECT--become a part of your customers' conversations COLLABORATE--involve your customers at every stage of your enterpriseRogers explains these five strategies with over 100 cases from every type and size of business--from shoes to news, and software to healthcare. In "The Network Is Your Customer," he shows: How Apple harnessed a host of collaborators to write apps for its iPhone How IBM designed a videogame to help sell its enterprise software How Ford Motors inspired an online community to build brand awareness for its new Fiesta...and countless other cases from consumer, b2b, and nonprofit categories. The book outlines a process for planning and implementing a customer network strategy to match "your" customers, "your" business, and "your" objectives--whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.
Author: María Adela Balderas Cejudo Publisher: ESIC Editorial ISBN: 8417513515 Category : Business & Economics Languages : en Pages : 258
Book Description
In an ageing world, a better and deeper understanding of the senior segment is crucial. This thesis focuses in the study of the senior tourism, a topic that has been receiving increasing attention in literature due to its growth potential and the specificities that seniors can present in their way of consuming tourism and leisure travelling. The first few years of the 21st millennium have brought extraordinary change and transformation in destination planning and management. It is obvious that the increasing importance of the tourism industry needs an improvement in knowledge for this important segment so as to be able to tailor offerings to senior cohort groups. The overall aim of this study is to understand how seniors want to travel, and to determine the trends, forces in play and key preferences that may affect the way that seniors will consume tourism in the future. The tourism industry must be attentive to the senior market because of the rapid increase in this market’s size in an ageing society and the changes in the way they are consuming products and services. Sophistication should be further explored, and opportunities provided to better anticipate, maximize and genuinely understand the needs, wants, concerns, preferences and insights of this heterogeneous segment of the population.
Author: Ram Charan Publisher: Harvard Business Press ISBN: 1633691195 Category : Business & Economics Languages : en Pages : 186
Book Description
Radical Advice for Reinventing Talent--and HR Most executives today recognize the competitive advantage of human capital, and yet the talent practices their organizations use are stuck in the twentieth century. Typical talent-planning and HR processes are designed for predictable environments, traditional ways of getting work done, and organizations where "lines and boxes" still define how people are managed. As work and organizations have become more fluid--and business strategy is no longer about planning years ahead but about sensing and seizing new opportunities and adapting to a constantly changing environment--companies must deploy talent in new ways to remain competitive. Turning conventional views on their heads, talent and leadership experts Ram Charan, Dominic Barton, and Dennis Carey provide leaders with a new and different playbook for acquiring, managing, and deploying talent--for today's agile, digital, analytical, technologically driven strategic environment--and for creating the HR function that business needs. Filled with examples of forward-thinking companies that have adopted radical new approaches to talent (such as ADP, Amgen, BlackRock, Blackstone, Haier, ING, Marsh, Tata Communications, Telenor, and Volvo), as well as the juggernauts and the startups of Silicon Valley, this book shows leaders how to bring the rigor that they apply to financial capital to their human capital--elevating HR to the same level as finance in their organizations. Providing deep, expert insight and advice for what needs to change and how to change it, this is the definitive book for reimagining and creating a talent-driven organization that wins.
Author: Clayton Christensen Publisher: CONECTA ISBN: 841799212X Category : Business & Economics Languages : es Pages : 63
Book Description
¿Cómo encuentro personas innovadoras para mi organización? ¿Y cómo puedo ser yo más innovador? A partir del estudio de las estrategias de negocio creativas y de los hábitos de los empresarios que las lideran, los autores identifican cinco «aptitudes de descubrimiento» que distinguen a los directivos más creativos: asociar, cuestionar, observar, experimentar y crear una red de contactos. En su conjunto, esas aptitudes constituyen el ADN del innovador. Y la buena noticia es que, si no has nacido con él, puedes cultivarlo. Para adentrarse en el terreno de lo nuevo, las empresas necesitan una hoja de ruta que se resume en tres pasos simples: el primero, pensar en la oportunidad de satisfacer a un cliente real; el segundo, fijar cómo la empresa obtendrá provecho dando respuesta a esa necesidad, y el tercero, comparar ese modelo con el modelo de negocio existente para adaptarlo y aprovechar así la oportunidad. Los dos estudios aquí reunidos muestran cómo el crecimiento transformador suele ser fruto de innovaciones tecnológicas o de producto cuando estas van acompañadas de un modelo de negocios adecuado y eficaz. Los IMPRESCINDIBLES de Conecta, en colaboración con Harvard Business Review, permiten acceder a las grandes ideas de los autores de referencia que inspiran a directivos y profesionales. Este volumen reúne los textos «Reinventa tu modelo de negocio», de Mark W. Johnson, Clayton M. Christensen y Henning Kagermann, y «El ADN de los innovadores», de Jeffrey H. Dyer, Hal B. Gregersen y Clayton M. Christensen, básicos para abordar la gestión de la innovación tecnológica en una economía disruptiva.
Author: María Berríos Publisher: ISBN: Category : Art, Chilean Languages : es Pages : 662
Book Description
Analyzes the evolution of contemporary art in Chile from 1973 to 2007. This edition reproduces more than 500 color images of works by 74 contemporary artists (selected by editor Mosquera) including names such as: Juan Downey, Carlos Arias, (Santiago, Chile, 1964); Juan Castillo, (Antofagasta, 1952); Eugenio Dittborn, (Santiago, Chile, 1943); Paz Errzuriz, (Santiago, Chile, 1944); Volupsa Jarpa, (Rancagua, 1971); Carlos Leppe, (Santiago, Chile, 1952); and Carolina Ruff, (Santiago, Chile, 1973), as well as younger generation artists. The artists are presented in alphabetical order with brief introductory texts. Each reproduced work is rigorously documented with a caption that, in addition to providing the technical data offers the reader a description of the work for better comprehension. Six essays by noted critics and art historians: Guillermo Machuca, Mar̕a Berr̕os, Justo Pastor Mellado, Catalina Mena, Nelly Richard y Adriana V̀lads (description provided by vendor).
Author: Rodrigo Blanco Calderon Publisher: Seven Stories Press ISBN: 164421041X Category : Fiction Languages : en Pages : 270
Book Description
For readers who love Bolaño, a new voice of Latin American fiction, winner of the Mario Vargas Llosa Prize. Recurring blackouts envelop Caracas in an inescapable darkness that makes nightmares come true. Real and fictional characters, most of them are writers, exchange the role of narrator in this polyphonic novel. They recount contradictory versions of the plot, a series of femicides that began with the energy crisis. The central narrator is a psychiatrist who manipulates the accounts of his friend, an author writing a book titled The Night; and his patient, an advertising executive obsessed with understanding the world through word puzzles. The author shifts between crime fiction and metafiction, cautioning readers that the events retold are both true and manipulated. This is a political novel about the financial crisis and socio-political division in Venezuela from 2008 to 2010. The title of the book, originally also in English, is a gesture towards Chavism's failure to resist US influence. Yet, the form is unapologetically literary, a reflection on the depiction and distortion of reality through storytelling. Blanco Calderón said about the potential of language, "I am convinced that all the evil in the world begins in them: in words" (Caracas, 2010).
Author: David L. Rogers Publisher: FT Press ISBN: 0132704072 Category : Business & Economics Languages : en Pages : 370
Book Description
Say goodbye to "business as usual"--to succeed today you need show business! How do you market in today's "experience culture"--as conventional advertising grows increasingly ineffective, and customers grow increasingly independent? Companies and brands from Altoids to Volkswagen have discovered the answer: bring show business into your business! There's No Business That's Not Show Business demonstrates how to use "show biz" techniques to cut through the clutter, engage your customers personally, differentiate your product or brand--and create real, long--term value. These techniques can be adapted for any product, service, or market--consumer or B2B. You'll learn how to clearly identify strategic objectives and expected outcomes; target your high--value customers; ensure that "show biz" marketing promotes your core brand message; extend your impact via PR and CRM; and, above all, achieve quantifiable results.
Author: MAX EDITORIAL Publisher: Max Editorial ISBN: 1779712448 Category : Antiques & Collectibles Languages : pt-BR Pages : 79
Book Description
En el libro "Más inteligente que el diablo", Napoleón Hill propone una visión binaria del mundo, que divide a las personas en "ganadores" y "perdedores". Esta mentalidad, aunque popular, presenta peligros y defectos que merecen ser analizados. Crítica a la visión binaria La "mentalidad ganadora" de Hill promueve la búsqueda incesante del éxito individual, devaluando el esfuerzo y el viaje individuales. Esta visión ignora la complejidad de la vida y la importancia de la colaboración, el aprendizaje de los errores y el crecimiento personal. Ejemplos de peligros •Estrés y ansiedad: La búsqueda incesante del éxito puede generar estrés y ansiedad, derivando en agotamiento y frustración. •Falta de empatía: La visión binaria puede crear una falsa sensación de superioridad en relación a los "perdedores", generando falta de empatía y compasión. •Comportamiento poco ético: La obsesión por el éxito a cualquier precio puede llevar a un comportamiento poco ético y antisocial . Contrapunto: un modelo alternativo para el éxito En contraposición a la "mentalidad ganadora", proponemos un modelo de éxito que valora: •El viaje individual: la atención debe centrarse en aprender y crecer a lo largo del camino, no solo en el resultado final. •Colaboración: el éxito suele ser el resultado de un esfuerzo colectivo y la colaboración es esencial para lograr grandes objetivos. •Aprender de los errores: Los errores son oportunidades para aprender y crecer, y no deben verse como fracasos. •Crecimiento personal: El verdadero éxito va más allá de los logros materiales y está relacionado con el desarrollo personal y la realización individual. Aprenda mucho más...
Author: David L. Rogers Publisher: Columbia University Press ISBN: 0231541651 Category : Business & Economics Languages : en Pages : 267
Book Description
Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
Author: Virginio Gallardo
Author: Virginio Gallardo
Author: David L. Rogers
Author: María Adela Balderas Cejudo
Author: Ram Charan
Author: Clayton Christensen
Author: María Berríos
Author: Rodrigo Blanco Calderon
Author: David L. Rogers
Author: MAX EDITORIAL
Author: David L. Rogers