Regional Collaboration in Small Business Promotion PDF Download

Author: Andrew Briscoe
Publisher:
ISBN:
Category : Industrial promotion
Languages : en
Pages : 152

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Author: Andrew Briscoe
Publisher:
ISBN:
Category : Industrial promotion
Languages : en
Pages : 139

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Author: Alan Fyall
Publisher: Channel View Publications
ISBN: 9781873150894
Category : Business & Economics
Languages : en
Pages : 406

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Book Description
This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.

Author: Joao J M Ferreira
Publisher: Springer Science & Business Media
ISBN: 3642331947
Category : Business & Economics
Languages : en
Pages : 279

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Book Description
Cooperation and clusters have become the guiding paradigms for explaining and promoting regional competitiveness, but the cooperation process between firms and universities and the transfer of knowledge in guiding and nurturing regional competitiveness has received relatively little attention. This book strives to fill this gap in highlighting the connection between inter-firm cooperation in regional clusters, innovation and regional networks, and the role of universities in them . It goes beyond the traditional economic approach of clusters and includes ‘soft factors’ in the explanation of regional competitiveness, and connects the literature on clusters to the literature of learning and knowledge creation as sources of regional competitiveness. It aims to foster an international and interdisciplinary exchange of perspectives by presenting current developments, case studies, best practices as well as new integrated theoretical approaches and applications.

Author: Baltic Sea Academy
Publisher: BoD – Books on Demand
ISBN: 3848272490
Category : Political Science
Languages : en
Pages : 432

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Book Description
A sound promotion of innovation is essential for the future of the Baltic Sea Region, in particular to support the small- and medium sized enterprises. For this purposes stakeholders from medium-sized businesses, science, politics, and administration met at the seventh Hanseatic Conference in May 2012 in Hamburg. For two days the participants discussed about "Innovation and innovative strategies in the regional policy around the mare balticum" to further strengthen the region. It became evident, that a sustainable promotion of innovation demands a closer cooperation within the regions, on a transnational level but also between administrations and especially between companies and R&D institutions. The Baltic Sea area will only be one of the most innovative and strong regions in the world, if the bordering countries build a unit. This publication included the presented papers and summarizes the discussion of the participants.

Author: MacGregor, Robert
Publisher: IGI Global
ISBN: 1599041286
Category : Business & Economics
Languages : en
Pages : 354

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Book Description
Examines the development and role of small business clusters from a variety of disciplines - economics, marketing, management, and information systems. This book aims to prove that there is an approach suggesting that cluster analysis is truly interdisciplinary. It gives case studies illustrating the variety of clusters throughout the world.

Author: Joël Thibert
Publisher: Routledge
ISBN: 1317125460
Category : Political Science
Languages : en
Pages : 293

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Book Description
With the demise of the Old Regionalist project of achieving good regional governance through amalgamation, voluntary collaboration has become the modus operandi of a large number of North American metropolitan regions. Although many researchers have become interested in regional collaboration and its determinants, few have specifically studied its outcomes. This book contributes to filling this gap by critically re-evaluating the fundamental premise of the New Regionalism, which is that regional problems can be solved without regional/higher government. In particular, this research asks: to what extent does regional collaboration have a significant independent influence on the determinants of regional resilience? Using a comparative (Canada-U.S.) mixed-method approach, with detailed case studies of the San Francisco Bay Area, the Greater Montreal and trans-national Niagara-Buffalo regions, the book examines the direct and indirect impacts of inter-local collaboration on policy and policy outcomes at the regional and State/Provincial levels. The book research concentrates on the effects of bottom-up, state-mandated and functional collaboration and the moderating role of regional awareness, higher governmental initiative and civic capital on three outcomes: environmental preservation, socio-economic integration and economic competitiveness. In short, the book seeks to highlight those conditions that favor collaboration and might help avoid the collaborative trap of collaboration for its own sake. More specifically, this research concentrates on the effect of bottom-up, state-mandated and functional collaboration, the moderating role of regional awareness, governmental initiative and civic capital on environmental preservation, socio-economic integration and economic competitiveness. In short, the book seeks to understand whether and how urban regional collaboration contributes to regional resilience.

Author: Franz Kero
Publisher: diplom.de
ISBN: 3832461965
Category : Business & Economics
Languages : en
Pages : 93

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Inhaltsangabe:Abstract: This thesis describes and evaluates how regional marketing, based on the ideas of Philip Kotler s Marketing Places (1993), can be a reasonable tool to attract business locators into economic regions. The thesis concentrates on strategic market planning of local economic development programs. It is presented how to make use of local competitive advantages by useful bundling of incentives. The notion of marketing and governing places is combined and shall offer the reader a new perspective of meeting regional economic objectives for places. This thesis is divided into two parts: a theoretical part (where industrial incentives are presented and Kotler s concept is explained and criticized) and an empirical part (where regional marketing is applied and tested for effectiveness). First, it will be defined what regional marketing is and what forms of incentives are considered. Then it will be presented how marketing strategies can be organized in a local environment, followed by a discussion how companies make location decisions. In the last chapter of the first part, a critical discussion of the regional marketing approach is presented. In the second part, an emphasis will be put on the case study; a location (Orange County, California, USA) where economic development based on marketing planning came to work. With a view to the situation and implications analyzed in the case study, it will be tried to scrutinize effectiveness and usefulness of economic development programs based on regional marketing principles for this place in question and in general. Inhaltsverzeichnis:Table of Contents: TABLE OF CONTENTS0 1.INTRODUCTION2 1.1Delineation of the problem3 1.2Marketing as a regional development approach4 1.3Methodology6 1.4Objectives and structure of the master s thesis6 1.5Region7 2DEFINITION OF REGIONAL MARKETING8 2.1Regional marketing and regional economic development11 OBJECTIVES13 2.2Major elements of a regional marketing program14 2.3Strategic market planning process16 2.3.1Conducting the place audit16 2.3.2Describing the vision and objectives18 2.3.3Formulating the strategy18 2.3.4Operative plan18 2.3.5Implementation and control19 2.4Organization of regional marketing programs19 2.4.1Forms of economic development organizations in the USA20 2.4.2Participants of a regional marketing program22 2.5Objectives of regional marketing programs23 2.5.1Increasing the attractiveness of a city as a place of [...]

Author: Yūki Kawabata
Publisher:
ISBN: 9781668484968
Category : Industrial management
Languages : en
Pages : 0

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"This book comprises case studies that show practical approaches to the goal of the topic above. Therefore, in conjunction with the practical implications withdrawn from the study, professionals/officials of the public sector, research institutions, and think tanks, who are involved in the survey and the program to promote regional industries and facilitate the collaborations, can benefit from this book to find the effective way to increase their performance"--

Author: United States
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 1288

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