Reform of Chinese Journalism Education Driven by Media Convergence PDF Download

Author: Wen Cai
Publisher: Taylor & Francis
ISBN: 1040225187
Category : Social Science
Languages : en
Pages : 219

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Book Description
This book explores the significant changes in Chinese journalism education in response to the rapid development of digital and new media technologies. It emphasizes the need for journalism education reform to keep pace with changing times and cultivate talents with an international outlook, innovative capabilities, and professional skills. It begins by exploring the concept of media convergence and its historical development, as well as the challenges and opportunities it presents for journalism and communication education. In particular, it explains how media convergence affects the demand for journalistic talent and changes the concept of journalism education in China. The author then presents practical examples of journalism education reform in China, including innovations in talent development models, curriculum reforms, and textbook improvements. A case study of reform practices in a top journalism school in China adds depth to the discussion of educational reform and core curriculum development. The author also discusses unresolved issues in journalism education reform, such as the scale of education, the positioning of talent cultivation, and the construction of faculty teams, and proposes solutions. The book will appeal to scholars and students of journalism education, journalism and new media, Chinese journalism, and Chinese studies.

Author: Wen Cai
Publisher: Routledge
ISBN: 9781032815930
Category : Education
Languages : en
Pages : 0

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Book Description
This book explores the significant changes in Chinese journalism education in response to the rapid development of digital and new media technologies. It emphasises the need for journalism education reform to keep pace with changing times and cultivate talents with an international outlook, innovative capabilities and professional skills. It begins by exploring the concept of media convergence and its historical development, as well as the challenges and opportunities it presents for journalism and communication education. In particular, it explains how media convergence affects the demand for journalistic talent and changes the concept of journalism education in China. The author then presents practical examples of journalism education reform in China, including innovations in talent development models, curriculum reforms and textbook improvements. A case study of reform practices in a top journalism school in China adds depth to the discussion of educational reform and core curriculum development. The author also discusses unresolved issues in journalism education reform, such as the scale of education, the positioning of talent cultivation, and the construction of faculty teams, and proposes solutions. The book will appeal to scholars and students of journalism education, journalism and new media, Chinese journalism and Chinese studies.

Author: Woody Bing Liu
Publisher: Routledge
ISBN: 1000392821
Category : Language Arts & Disciplines
Languages : en
Pages : 207

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Book Description
Convergent Journalism is an online news system that uses a range of media and methods to collect and present information. With the advent and growth of the Internet, this form of news has been flourishing globally and has become the mainstream in China. In 2014, the Chinese Government established media convergence as a national strategy. This book offers a panoramic view of the theories and practice of Convergent Journalism in a Chinese media landscape. Drawing on a plethora of cases, the author introduces concepts, subjects, and processes, and elaborates on media components including text, visuals, audio, and video. In addition, he discusses the application of search engine optimization, hyperlinks in reporting, user interaction, and user creation of content. Aside from providing an in-depth theoretical analysis, the book provides much guidance for practitioners. Students, scholars, and professionals of communication studies, journalism, and media studies will benefit from this book.

Author: Peng Duan
Publisher: Springer Nature
ISBN: 9813341491
Category : Social Science
Languages : en
Pages : 171

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Book Description
This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication. Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profound global influence.

Author: Rui Hou
Publisher: Springer Nature
ISBN: 3031336143
Category : Computers
Languages : en
Pages : 363

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Book Description
This book constitutes the refereed post-conference proceedings of the 11th and the 12th International Conference on Big Data Technologies and Applications, BDTA 2021 and BDTA 2022, held in December 2021 and 2022. Due to COVID-19 pandemic both conferences were held virtually. The 23 full papers of BDTA 2021 and BDTA 2022 were selected from 61 submissions and present all big data technologies, such as big data collection and storage, big data management and retrieval, big data mining approaches, big data visualization, and new domains and novel applications related to these technologies.

Author: Peng Duan
Publisher: Springer Nature
ISBN: 9811691460
Category : Social Science
Languages : en
Pages : 160

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Book Description
This book offers fresh critical insights to the field of media convergence with a particular focus on the mainstream media of China. It begins with an exploration of the emerging change among the entire mediascape: the clear and distinct boundaries that used to demarcate media channels are gradually dissolved, and the widespread introduction and application of new communication technologies have brought both challenges and opportunities toward China. This is followed by a series of theoretical endeavor about the link between conventional media and new media. Drawing on President Xi Jinping’s guiding opinions regarding with media convergence, this book then analyzes the political task laid upon mainstream media in which challenges may be turned into opportunities. Given its conceptual focus and practical contribution, the book helps media professionals and related government agencies understand the wide variety of changes brought about by media convergence and the new direction for media development.

Author: Dan Gillmor
Publisher: "O'Reilly Media, Inc."
ISBN: 0596102275
Category : Computers
Languages : en
Pages : 336

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Book Description
Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.

Author: Gracie L. Lawson-Borders
Publisher: Routledge
ISBN: 1135607125
Category : Business & Economics
Languages : en
Pages : 200

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Book Description
This volume offers a timely examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. Media Organizations and Convergence: Case Studies of Media Convergence Pioneers considers the many definitions of convergence and explores the changes in communication technologies. Author Gracie L. Lawson-Borders provides a brief history of media segments and their evolutions as they adapt to emerging technologies, media conglomeration, and the competitive and global changes that have occurred in the industry. She also examines the theoretical implications of technology and convergence in the operations and practices of media organizations. The case studies included here profile three media convergence pioneers--Tribune Company in Chicago, Media General in Richmond, and Belo Corporation in Dallas--that have incorporated convergence into their journalistic practices. Lawson-Borders considers the social, cultural, and political implications of convergence, and presents issues and concerns for the future of convergence in the media industry. As a snapshot of media convergence at the current stage in its evolution, this book offers important insights into the business of media at a time of dramatic change. It will be a valuable resource for scholars and students in media management, mass media, and related areas of the media industry.

Author: Maria Repnikova
Publisher: Cambridge University Press
ISBN: 1107195985
Category : Language Arts & Disciplines
Languages : en
Pages : 287

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Book Description
Maria Repnikova offers an innovative analysis of the media oversight role in China by examining how a volatile partnership is sustained between critical journalists and the state.

Author: Guiquan Xu
Publisher: Taylor & Francis
ISBN: 1000866254
Category : Social Science
Languages : en
Pages : 204

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Book Description
The book examines the changing discourses of Chinese audience research in the past four decades, aiming to shed light on the complicated relationships among China’s media, audiences, and society. With the new sociology of knowledge, it adopts Laclau and Mouffe’s discourse theory as a meta-theoretical framework and interprets the concept of audience as a floating signifier. Based on the corpus of Chinese academic journal papers, the author divides the scope of analysis into four phases. In each period, Chinese audience research was related closely to the changing societal and academic contexts and hegemonic struggle as a whole. In addition, it discusses the relation between ‘western’ audience theories and Chinese audience research, as well as the contingency and rigidity of discourses in Chinese audience research. The book contributes to the understanding of Chinese communication research in the changing societal context and will be valuable for scholars of media and communication studies or China studies.