Author:
Publisher:
ISBN: 9788475856681
Category :
Languages : es
Pages : 362

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Author: Ana Porto Castro
Publisher:
ISBN: 9788498876963
Category :
Languages : es
Pages : 213

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Author:
Publisher: Dykinson
ISBN: 8413772826
Category :
Languages : es
Pages :

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La Universidad es una institución que se crea relativamente tarde en la historiade la humanidad. Aunque la organización de los estudios y la transmisión de losconocimientos de la época ya se había producido en la antigüedad clásica, Atenas,Roma, Berito y Constantinopla, son los ejemplos más destacados, se suele atribuir al siglo XII el nacimiento de la Universidad en sentido moderno, y considerar a Bolonia, Paris y Oxford como las más antiguas universidades reconocidas como tales.El nacimiento de las universidades españolas tiene lugar en los primeros decenios del siglo XIII: 1212 en Palencia, 1215 en Salamanca y aproximadamente 1260 en Valladolid.La Universidad es un producto histórico. No la entenderemos, ni podremos construir la universidad del futuro, si desconocemos o no tenemos en cuenta, para desecharlo o asimilarlo, lo que esta ha sido en los siglos pasados y es en el momento presente.

Author: Álvaro Cuervo García
Publisher:
ISBN: 9788489728738
Category : Research
Languages : es
Pages : 55

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Author: José R. González
Publisher:
ISBN:
Category : Education, Higher
Languages : es
Pages : 32

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Author:
Publisher:
ISBN:
Category :
Languages : es
Pages : 10

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Author: Manuel Granell
Publisher:
ISBN:
Category :
Languages : es
Pages : 57

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Author: Iván Lavados M.
Publisher:
ISBN:
Category :
Languages : es
Pages :

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Author: Nor Aida Abdul Rahman
Publisher: Taylor & Francis
ISBN: 1003857841
Category : Business & Economics
Languages : en
Pages : 248

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Book Description
The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial business-to-business setting at the cognitive level only and has not considered its impact specifically on logistics and transportation despite the value it can offer. Considering these gaps in the periphery of our existing knowledge, this book explores corporate brand management within the logistics and transportation sector, from the perspective of image, reputation, and identity. This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to the establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding, and innovation. Exploring a wide range of sectors within logistics and transport, the book illustrates the many dimensions of corporate branding and theories, future trends and developments, as well as proposing a model for future research. Containing a balance of theory and practice with effective case studies, Corporate Branding in Logistics and Transportation will appeal to marketing academics and upper-level graduates in particular. It will also be a valuable resource for those studying or researching logistics, supply chain management, and transport studies.

Author: Luis Escobar Carda
Publisher:
ISBN:
Category : Universities and colleges
Languages : es
Pages : 109

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