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Author: John Jantsch Publisher: Penguin ISBN: 1101429518 Category : Business & Economics Languages : en Pages : 256
Book Description
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
Author: John Jantsch Publisher: Penguin ISBN: 1101429518 Category : Business & Economics Languages : en Pages : 256
Book Description
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
Author: RD king Publisher: 大賢者外語 ISBN: Category : Business & Economics Languages : en Pages : 27
Book Description
If you’re looking to maximize exposure and profits while consistently working towards acquiring new customers, there is no better way than with referral marketing.Referral marketing is all about encouraging people in your niche to share your products and services. This can include customers, influencers and thought leaders in your market. Ultimately, there is no easier way to better position your brand and leverage your existing customer base than to design a referral system that actively encourages sharing. This report will show you how to connect with your most loyal customers so you can motivate them to spread the word about your business, while setting yourself up for long-term success. Topics covered: Become Share-Worthy Network with Influencers Timing is Everything Tweak Your Referral Sign Up Page Always Follow Up Be Innovative Offer Additional Incentives
Author: Ivan Misner Publisher: Createspace Independent Publishing Platform ISBN: 9781548435875 Category : Languages : en Pages : 236
Book Description
Hands down. No debate. We all know that word-of-mouth can turn a company, product, or service into a roaring success or a crashing failure. We don't teach business networking in colleges or universities anywhere in the world. This book will teach you what colleges don't. This international best seller is an updated, information-packed 4th edition which offers you a proven model for developing your own referral marketing plan.
Author: Bill Cates Publisher: McGraw Hill Professional ISBN: 0071458417 Category : Business & Economics Languages : en Pages : 223
Book Description
Sales legend Bill Cates uses his experience and expert knowledge to show sales professionals how to work smarter (not harder) by employing "The Four Cornerstones of Referrals" --relationship building and customer service, creating referral alliances and networks, prospecting, and targeting niche markets. Using Cates's easy-to-master referral-based selling techniques, readers: Work less and earn more by getting existing customers to work for them generating high-quality referrals Turn every business contact into a relationship and every relationship into a sales success story
Author: Ted Sudol Publisher: John Wiley & Sons ISBN: 1119628326 Category : Business & Economics Languages : en Pages : 398
Book Description
Get Your Piece of the Hottest Business Online Today! Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock, Lowe’s, Priceline & others have programs so you can profit from the thousands of products they offer. Affiliate marketing is ideal for bloggers looking to monetize their work. This is a multibillion-dollar market, and there are 10+ million people involved in the biz worldwide. There’s always room for more because the opportunity keeps growing as more and more companies offer affiliate programs. Affiliate Marketing For Dummies shows you how to get a slice of the pie! Choose the right affiliate product or service for you Find the best affiliate programs for you Find the best affiliate marketing strategies Affiliate Marketing for Dummies is your friendly step-by-step guide to getting in on this moneymaker—big time.
Author: MULAYAM SINGH Publisher: BookRix ISBN: 3748770308 Category : Business & Economics Languages : en Pages : 82
Book Description
The concept of affiliate marketing as an online business intricately connects to the robust expansion of Web-based consumer shopping trends of the last couple of decades. E-commerce & online shopping have exploded in growth spurred on by the accessibility of high-speed Internet access, Web-enabled smartphones & mobile devices, & increasingly busy schedules that have caused consumers to look for faster, more practical ways to search for products & purchase them at the most convenient times, regardless of physical location. E-commerce pervades much of modern life, with nearly all conceivable consumer goods & services available for online purchase. The average consumer can access his computer, tablet, or smartphone & shop online for anything he or she needs..... This eBook is a guide and serves as a first guide. In addition, please get expert advice from me and my colleague Nishchal Agrahari directly contact on our email:, [email protected], [email protected]
Author: Shawn Collins Publisher: Pearson Education ISBN: 0132797038 Category : Computers Languages : en Pages : 432
Book Description
If you¿re an online business, instead of paying for an ad, like a banner, you pay for the result – the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program.
Author: Hillary Scholl Publisher: Estalontech ISBN: 8832526808 Category : Business & Economics Languages : en Pages : 175
Book Description
Affiliate marketing programs has never been as popular before as it is today. Why? There can be a number of reasons. Today, both the merchants and the affiliates can see clearly that affiliate marketing can work for both of them. The merchant sees affiliate marketing today as the chance to advertise their products at a lower cost. The affiliates, on the other hand, sees affiliate marketing as an easy way of earning profits online by doing what they like most, and that is by creating websites. Just as the popularity of affiliate marketing has shifted into greater heights, so has the people's outlook about it changed. No longer is affiliate marketing considered today as an alternative method for the merchant to advertise his products, or as a source of additional income for the affiliates. For merchants and affiliates alike, affiliate marketing is now considered as a main source of profits and revenues. Instant Profits Guide On Affiliate Marketing Tips to Clickbank Success Venturing into the world of the Clickbank marketplace requires that we start from a fresh slate and not go in with any presumptions. The two presumptions that seem to slow people up the most is that Clickbank is for internet guru types who know every trick of the trade of internet technology and marketing to be successful. But Clickbank isn't a marketplace that requires that you have tremendous technical knowledge to use. The designers of Clickbank have made most of the functions you need to operate either as a merchant or as an affiliate in the system fairly easy to use. That is one of the keys to why Clickbank is so successful. So to smooth your entrance into using Clickbank, it pays to look at the inner workings of the gears of Clickbank to get a feel for what you should expect when you sign up and want to get going fast making money there. Like a lot of successful online markets, Clickbank doesn’t make anything and it doesn’t sell anything. The value Clickbank adds to the world of internet commerce is that it provides a "place" for vendors of digital products can place their goods for sale and for people skilled in marketing to take those products and sell them to a large internet community. Clickbank has cashed in on two basic principles which are (1) people who make things don’t like to do marketing and (2) people who love to do marketing don’t like to make things. By getting these two groups together, merchants, affiliates and Clickbank all take away a nice profit because each makes the other successful. Clickbank then at its core is a clearing house that works as a meeting gourd for merchants, affiliates and customers who can order the product, pay for it and download it or receive it by some other digital delivery system . Clickbank also offers real value to both merchants and affiliates because they handle all of the financial details and take a lot of the administrative work off of its members.
Author: John Jantsch
Author: John Jantsch
Author: RD king
Author: 
Author: Ivan Misner
Author: Bill Cates
Author: Ted Sudol
Author: MULAYAM SINGH
Author: 
Author: Shawn Collins
Author: Hillary Scholl