Redesigning Identity PDF Download

Author: Catharine M. Fishel
Publisher: Rockport Publishers
ISBN: 9781610592819
Category : Commercial art
Languages : en
Pages : 166

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Book Description
In this work ten case studies plus an international showcase of work illustrate how a new visual identity can define a company and communicate its goals. Visual identity is a signature. Learn how top firms redesign graphic signatures with success.

Author: Catharine Fishel
Publisher: Rockport Publishers
ISBN: 9781564969088
Category : Design
Languages : en
Pages : 160

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Book Description
Here's everything it takes to produce stylish ceramics at home! With a wealth of techniques gathered from 12 of the finest potters, and a range of uniquely colorful styles, these 20 projects are inspirational, unusual, and practical -- like a textured landscape, pinch pots, and items that use coiling, molding, smoke firing, wax masking, and more. Clays, glazes, pigments, oxides, slips, and underglazes are all covered, as are firing and kilns and setting up a home workshop.

Author: Pat Matson Knapp
Publisher: Rockport Publishers
ISBN: 9781564967978
Category : Business & Economics
Languages : en
Pages : 170

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Book Description
How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.

Author: Dariusz Gafijczuk
Publisher: Routledge
ISBN: 1134492332
Category : History
Languages : en
Pages : 220

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Book Description
This book is an analytic and historical portrait of the volatile decades at the beginning of the 20th century. Engaging with avant-garde art and thought, and concentrating on two of the most controversial and still culturally relevant personalities of Viennese modernism - Sigmund Freud and Arnold Schoenberg - it tells the story of a cultural experiment of unprecedented proportions, an experiment that attempted to redesign the senses and the concept of individual identity. The book describes the shape of this identity through its mutually overlapping artistic and intellectual dimensions, as it explores the relationship between psychoanalysis and music.

Author: Nicholas Tsounis
Publisher: Springer Nature
ISBN: 3030981797
Category : Business & Economics
Languages : en
Pages : 570

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Book Description
This volume presents advanced quantitative methods and applications in economics with special interest in macroeconomics, microeconomics, financial economics, international economics, agricultural economics, and marketing and management. Featuring selected contributions from the 2021 International Conference of Applied Economics (ICOAE 2021) held in Heraklion Crete, Greece, this book provides country specific studies with potential applications in economic policy.

Author: Vander Tavares
Publisher: Springer Nature
ISBN: 3031518896
Category :
Languages : en
Pages : 283

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Book Description

Author: Alina Wheeler
Publisher: John Wiley & Sons
ISBN: 111937541X
Category : Design
Languages : en
Pages : 336

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Book Description
Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. "Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It's an essential reference for implementing an entire brand system." - Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte "Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic." - Paula Scher, Partner, Pentagram "Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business." - Alex Center, Design Director, The Coca-Cola Company "Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand." - Andrew Ceccon, Executive Director, Marketing, FS Investments "If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible." - Olka Kazmierczak, Founder, Pop Up Grupa "The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted." - Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi

Author: Bill Gardner
Publisher: Rockport Publishers
ISBN: 9781610593144
Category :
Languages : en
Pages : 364

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Book Description
Cet ouvrage présente une compilation des meilleurs logos de ces dernières années crées par les designers recensée sur le site web logolounge. Présente aussi les portraits de plusieurs designers et groupe de designers.

Author: Vilma Barr
Publisher: John Wiley & Sons
ISBN: 9780471285595
Category : Architecture
Languages : en
Pages : 198

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Book Description
Promotion Strategies for Design and Construction Firms Design and construction firms have to market smarter to remain competitive in the economy of the 1990s. It is more important than ever before to get the most out of marketing-support and promotion budgets. The fact is, marketing and selling professional design and construction services can be more effectively and efficiently implemented with targeted promotion techniques—"smart media." Design and construction firms of every size—from regional specialists to major international multidisciplinary organizations—have to adopt strategies that will differentiate their organization in the marketplace. Promotion Strategies for Design and Construction Firms presents hundreds of viable ideas that are aimed directly at the bottom line. Your firm can adapt from a wide selection of proven communications methods to build a persuasive and positive image utilizing sales letters, publicity, direct mail, advertising, public appearances, brochures, event sponsorship, newsletters, and other mediums. Promotion Strategies for Design and Construction Firms provides clear, accurate guidelines to plan, implement, and track a program that will yield the highest return on your investment of time and funds. Become familiar with promotional options and learn to recognize quality in approach and implementation. Focus on your firm’s strengths and the decision makers you want to reach. Pre-sell to the marketplace by employing media that can effectively deliver the message of your firm’s strengths and accomplishments. Multiply the reach of the promotional activities you undertake. Select programs that keep your clients and prospects informed about the industry and your firm. Establish your firm as an industry leader by sponsorship of status-building events. Promotion Strategies for the Design and Construction Firms is the most thorough book ever produced on the subject. It is extensively illustrated with outstanding examples gathered from successful firms in architecture, landscape architecture, graphic design, interior design, construction, and construction management. Combined with case studies, interviews, and commentary from industry leaders, Promotion Strategies for Design and Construction Firms is an invaluable idea resource. It is a working reference for any company that wants to insure a healthy future by increasing the number of today’s qualified leads that become tomorrow’s profitable projects.

Author: Kathleen B. deMarrais
Publisher: Routledge
ISBN: 1135656061
Category : Education
Languages : en
Pages : 449

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Book Description
Acquaints students and beginning researchers with a broad view of research methodologies and the assumptions that informs each approach. Text for introductory research courses in the professional fields and social sciences.