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Author: Edward L. Bernays Publisher: University of Oklahoma Press ISBN: 0806189827 Category : Business & Economics Languages : en Pages : 441
Book Description
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Author: Edward L. Bernays Publisher: University of Oklahoma Press ISBN: 0806189827 Category : Business & Economics Languages : en Pages : 441
Book Description
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Author: Joan C. Williams Publisher: Harvard Business Press ISBN: 1633693791 Category : Business & Economics Languages : en Pages : 192
Book Description
"I recommend a book by Professor Williams, it is really worth a read, it's called White Working Class." -- Vice President Joe Biden on Pod Save America An Amazon Best Business and Leadership book of 2017 Around the world, populist movements are gaining traction among the white working class. Meanwhile, members of the professional elite—journalists, managers, and establishment politicians--are on the outside looking in, left to argue over the reasons. In White Working Class, Joan C. Williams, described as having "something approaching rock star status" by the New York Times, explains why so much of the elite's analysis of the white working class is misguided, rooted in class cluelessness. Williams explains that many people have conflated "working class" with "poor"--but the working class is, in fact, the elusive, purportedly disappearing middle class. They often resent the poor and the professionals alike. But they don't resent the truly rich, nor are they particularly bothered by income inequality. Their dream is not to join the upper middle class, with its different culture, but to stay true to their own values in their own communities--just with more money. While white working-class motivations are often dismissed as racist or xenophobic, Williams shows that they have their own class consciousness. White Working Class is a blunt, bracing narrative that sketches a nuanced portrait of millions of people who have proven to be a potent political force. For anyone stunned by the rise of populist, nationalist movements, wondering why so many would seemingly vote against their own economic interests, or simply feeling like a stranger in their own country, White Working Class will be a convincing primer on how to connect with a crucial set of workers--and voters.
Author: Chimamanda Ngozi Adichie Publisher: Knopf Canada ISBN: 0307375234 Category : Fiction Languages : en Pages : 11
Book Description
These twelve dazzling stories from Chimamanda Ngozi Adichie — the Orange Broadband Prize–winning author of Half of a Yellow Sun — are her most intimate works to date. In these stories Adichie turns her penetrating eye to the ties that bind men and women, parents and children, Nigeria and the United States. In “A Private Experience,” a medical student hides from a violent riot with a poor Muslim woman, and the young mother at the centre of “Imitation” finds her comfortable life in Philadelphia threatened when she learns that her husband has moved his mistress into their Lagos home. Searing and profound, suffused with beauty, sorrow and longing, this collection is a resounding confirmation of Adichie’s prodigious literary powers.
Author: Daniel Snowman Publisher: eBook Partnership ISBN: 1839522879 Category : Biography & Autobiography Languages : en Pages : 477
Book Description
Historian and author Daniel Snowman (b. 1938) writes of a Jewish child's memories of the War, gives colourful inside accounts of life in Cambridge, JFK's America (including Civil Rights) and the new University of Sussex, of the BBC in its heyday, choral concerts under the world's top conductors and extended visits to the Arctic and Antarctic. Daniel watches Churchill making one of his final speeches, interviews Harry Truman about Hiroshima, spends a week in Bayreuth with Wagner's daughter-in-law, meets Pope John-Paul II, Isaiah Berlin and Lord Snowdon, while getting to know Placido Domingo and the most famous among the 'Hitler Emigres'.
Author: Roland Naul Publisher: Psychology Press ISBN: 9780419245407 Category : Education Languages : en Pages : 260
Book Description
This unique and comprehensive collection brings together material from leading German scholars to examine the role of sport and PE in Germany from a range of historical and contemporary perspectives.
Author: Chimamanda Ngozi Adichie Publisher: Vintage ISBN: 1101912294 Category : Fiction Languages : en Pages : 24
Book Description
A Vintage Shorts “Short Story Month” selection from the award-winning, bestselling author Nkem is living a life of wealth and security in America, until she discovers that her husband is keeping a girlfriend back home in Nigeria. In this high-intensity story of passion and the masks we all wear, Chimamanda Ngozi Adichie, author of the acclaimed novels Half of a Yellow Sun and Americanah and winner of the Orange Prize and the National Book Critics Circle Award, explores the ties that bind men and women, parents and children, Africa and the United States. “Imitation” is a selection from Adichie’s collection The Thing Around Your Neck. An eBook short.
Author: Judy Green Publisher: American Mathematical Soc. ISBN: 0821843761 Category : Biography & Autobiography Languages : en Pages : 371
Book Description
"This book is the result of a study in which the authors identified all of the American women who earned PhD's in mathematics before 1940, and collected extensive biographical and bibliographical information about each of them. By reconstructing as complete a picture as possible of this group of women, Green and LaDuke reveal insights into the larger scientific and cultural communities in which they lived and worked." "The book contains an extended introductory essay, as well as biographical entries for each of the 228 women in the study. The authors examine family backgrounds, education, careers, and other professional activities. They show that there were many more women earning PhD's in mathematics before 1940 than is commonly thought." "The material will be of interest to researchers, teachers, and students in mathematics, history of mathematics, history of science, women's studies, and sociology."--BOOK JACKET.
Author: James Georgas Publisher: Cambridge University Press ISBN: 1139457640 Category : Psychology Languages : en Pages : 487
Book Description
Contemporary trends such as increased one-parent families, high divorce rates, second marriages and homosexual partnerships have all contributed to variations in the traditional family structure. But to what degree has the function of the family changed and how have these changes affected family roles in cultures throughout the world? This book attempts to answer these questions through a psychological study of families in thirty nations, carefully selected to present a diverse cultural mix. The study utilises both cross-cultural and indigenous perspectives to analyse variables including family networks, family roles, emotional bonds, personality traits, self-construal, and 'family portraits' in which the authors address common core themes of the family as they apply to their native countries. From the introductory history of the study of the family to the concluding indigenous psychological analysis of the family, this book is a source for students and researchers in psychology, sociology and anthropology.
Author: Sabine Arndt-Lappe Publisher: Walter de Gruyter GmbH & Co KG ISBN: 3110498162 Category : Language Arts & Disciplines Languages : en Pages : 282
Book Description
The creation of new lexical units and patterns has been studied in different research frameworks, focusing on either system-internal or system-external aspects, from which no comprehensive view has emerged. The volume aims to fill this gap by studying dynamic processes in the lexicon – understood in a wide sense as not being necessarily limited to the word level – by bringing together approaches directed to morphological productivity as well as approaches analyzing general types of lexical innovation and the role of discourse-related factors. The papers deal with ongoing changes as well as with historical processes of change in different languages and reflect on patterns and specific subtypes of lexical innovation as well as on their external conditions and the speakers’ motivations for innovating. Moreover, the diffusion and conventionalization of innovations will be addressed. In this way, the volume contributes to understanding the complex interplay of structural, cognitive and functional factors in the lexicon as a highly dynamic domain.
Author: Mischa Honeck Publisher: Cambridge University Press ISBN: 1108478530 Category : History Languages : en Pages : 311
Book Description
This innovative book reveals children's experiences and how they became victims and actors during the twentieth century's biggest conflicts.
Author: Edward L. Bernays
Author: Edward L. Bernays
Author: Joan C. Williams
Author: Chimamanda Ngozi Adichie
Author: Daniel Snowman
Author: Roland Naul
Author: Chimamanda Ngozi Adichie
Author: Judy Green
Author: James Georgas
Author: Sabine Arndt-Lappe
Author: Mischa Honeck