Recession Marketing PDF Download

Author: Joseph Finora
Publisher: iUniverse
ISBN: 1440149941
Category : Business & Economics
Languages : en
Pages : 48

View

Book Description
Can you market your way out of a recession? Yes you can! By reading this book, among other things, you'll learn how to tap into social media opportunities, how to get on television and into the newspapers, how to e-market and best of all how to keep your business percolating in even the toughest of times. What do we say in our offices? When the going gets tough, the tough start marketing! Is it a coincidence that some of the biggest companies in the world are also the non-stop marketers? Hardly. If you're a businessperson looking to get to that elusive next level, some of the information in this book may help you get there. It's Only a Recession, or Is It? What's All the 'Buzz' about Social Media? Breaking Through Barriers to 'Yes' and Why Price Can Be Irrelevant Is Your Office Crisis-Ready? Harnessing the Cult of Your Personality -- Don't Lose Your Ego, Use It The Greatest Risk of All - Nothing How to Meet the Press or 'I Want My CNBC!'

Author: Arslan, Yusuf
Publisher: IGI Global
ISBN: 1799802590
Category : Business & Economics
Languages : en
Pages : 407

View

Book Description
With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.

Author: Scott Sumner
Publisher: University of Chicago Press
ISBN: 0226826562
Category : Business & Economics
Languages : en
Pages : 415

View

Book Description
The first book-length work on market monetarism, written by its leading scholar. Is it possible that the consensus around what caused the 2008 Great Recession is almost entirely wrong? It’s happened before. Just as Milton Friedman and Anna Schwartz led the economics community in the 1960s to reevaluate its view of what caused the Great Depression, the same may be happening now to our understanding of the first economic crisis of the 21st century. Foregoing the usual relitigating of problems such as housing markets and banking crises, renowned monetary economist Scott Sumner argues that the Great Recession came down to one thing: nominal GDP, the sum of all nominal spending in the economy, which the Federal Reserve erred in allowing to plummet. The Money Illusion is an end-to-end case for this school of thought, known as market monetarism, written by its leading voice in economics. Based almost entirely on standard macroeconomic concepts, this highly accessible text lays the groundwork for a simple yet fundamentally radical understanding of how monetary policy can work best: providing a stable environment for a market economy to flourish.

Author: Robert L. Hetzel
Publisher: Cambridge University Press
ISBN: 1107378710
Category : Business & Economics
Languages : en
Pages : 401

View

Book Description
Since publication of Hetzel's The Monetary Policy of the Federal Reserve (Cambridge University Press, 2008), the intellectual consensus that had characterized macroeconomics has disappeared. That consensus emphasized efficient markets, rational expectations and the efficacy of the price system in assuring macroeconomic stability. The 2008–9 recession not only destroyed the professional consensus about the kinds of models required to understand cyclical fluctuations but also revived the credit-cycle or asset-bubble explanations of recession that dominated thinking in the nineteenth century and the first half of the twentieth century. These 'market-disorder' views emphasize excessive risk taking in financial markets and the need for government regulation. The present book argues for the alternative 'monetary-disorder' view of recessions. A review of cyclical instability over the last two centuries places the 2008–9 recession in the monetary-disorder tradition, which focuses on the monetary instability created by central banks rather than on a boom-bust cycle in financial markets.

Author: John A. Quelch
Publisher: Harvard Business Press
ISBN: 1422163679
Category : Business & Economics
Languages : en
Pages : 339

View

Book Description
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share: (1) exchange of value, such as goods, services, and promises, (2) consumption of goods and services, (3) choice in all decisions, (4) free flow of information, (5) active engagement of a majority of individuals, and (6) inclusion of as many people as possible. Without these six traits, both marketing and democracy would fail, and with them, society. Drawing on current and historical examples from economies around the world, this landmark work illuminates marketing's critical role in the development, growth, and governance of societies. It reveals how good marketing practices improve the political process and--in turn--the practice of democracy itself.

Author: Bonnie W. Ulman
Publisher:
ISBN: 9780985179526
Category : Target marketing
Languages : en
Pages : 0

View

Book Description
In Hustle, authors Bonnie Ulman and Sal Kibler examine the new and long-term spending culture of the post-recession era, from the rush to get the biggest discount to the decline of brand loyalty. Armed with the latest market research and scores of stories from the many women interviewed, they provide the building blocks for solid marketing strategies. The typical woman¿s opinion of the economy is heavily cloaked in the sacrifices and changes that she has experienced in the past few years, and as a result, how she has reorganized her life, including where she shops, how she shops, even how she prepares to make a purchase. How do you map out a strategy for your brand or company in the New Hustle Economy where your target consumer is less trusting, slower to purchase, hyper-vigilant, hyper-educated, fixated on a discount, and using all the screens available to determine if you should be part of her consideration set? The good news is that the opportunities to differentiate yourself are robust and straightforward. There are core techniques that need to be executed well and delivered consistently. Be mindful that the post-recession woman operates in the "Age of the Deal," which represents both a game and a high-stakes financial exercise.Her expectation is that you have a deal for her or will soon. Women are looking for help, stability, and a superior transaction rather than a relationship. Your challenge is to demonstrate how you are supporting them during tough times. It has never been more important to remain consistent in your message and communicate it clearly, frequently, and across multiple platforms. In the Hustle Economy, the deal has to be transparent and easy for your time-stressed customer to understand and manage. More bells and whistles or steps required to get a reward do not advance the cause. Smart marketers must figure out how to re-define their consumer partnerships and communicate with post-recession women. Hustle will guide the way.

Author: James Hoopes
Publisher: Rutgers University Press
ISBN: 0813552044
Category : Business & Economics
Languages : en
Pages : 249

View

Book Description
Public trust in corporations plummeted in the wake of the 2008 financial crisis, when “Lehman Brothers” and “General Motors” became dirty words for many Americans. In Corporate Dreams, James Hoopes argues that Americans still place too much faith in corporations and, especially, in the idea of “values-based leadership” favored by most CEOs. The danger of corporations, he suggests, lies not just in their economic power, but also in how their confused and undemocratic values are infecting Americans’ visions of good governance. Corporate Dreams proposes that Americans need to radically rethink their relationships with big business and the government. Rather than buying into the corporate notion of “values-based leadership,” we should view corporate leaders with the same healthy suspicion that our democratic political tradition teaches us to view our political leaders. Unfortunately, the trend is moving the other way. Corporate notions of leadership are invading our democratic political culture when it should be the reverse. To diagnose the cause and find a cure for our toxic attachment to corporate models of leadership, Hoopes goes back to the root of the problem, offering a comprehensive history of corporate culture in America, from the Great Depression to today’s Great Recession. Combining a historian’s careful eye with an insider’s perspective on the business world, this provocative volume tracks changes in government economic policy, changes in public attitudes toward big business, and changes in how corporate executives view themselves. Whether examining the rise of Leadership Development programs or recounting JFK’s Pyrrhic victory over U.S. Steel, Hoopes tells a compelling story of how America lost its way, ceding authority to the policies and values of corporate culture. But he also shows us how it’s not too late to return to our democratic ideals—and that it’s not too late to restore the American dream.

Author: Allison Tivnon
Publisher:
ISBN: 9781735743707
Category :
Languages : en
Pages :

View

Book Description
In 2020, the longest period of economic expansion in U.S. history came to a grinding halt. Caught off guard by years of growth and record-breaking profits, architecture, engineering, and construction firms (known collectively as the A/E/C Industry) are now reeling and wondering how long the recession will last and how severe the financial impacts will be. During the Great Recession of 2008-2010, many A/E/C firms made deep and devastating cuts into their Marketing departments. These short-sighted 'cost-saving' measures rippled across the country and caused waves of layoffs of marketing professionals across all job categories and levels of seniority. This type of extreme de-investment in marketing resources hinders a firm's ability to position in the hyper-competitive landscape of a recession. It also increases the likelihood of a loss in market share to competitors who didn't make such cuts. To prevent this from happening again, it is important to take a step back and reflect--to both understand the motivations and perceptions that drive firm financial decisions, as well as to clinically review some of the miss-steps marketing departments make when the 'tide goes out'. The wear and tear of a strong economic expansion can take a toll on our marketing operations and make it difficult to pivot into recession. Any stumbles in our agility send signals to our firm leadership that we may not be up to the task of weathering an economic downturn. This book offers several action steps and strategies to reinforce our marketing operations and improve the agility we so badly need right now.

Author: Harvard Business Review
Publisher: Harvard Business Press
ISBN: 1633698106
Category : Business & Economics
Languages : en
Pages : 173

View

Book Description
How do the most resilient companies survive--and even thrive--during a slowdown? If you read nothing else on preparing for a tough economy and coming back stronger, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help your company persevere through economic challenges and continue to grow even as your competitors stumble. This book will inspire you to: Get your company ready before a downturn strikes Learn the right lessons from previous recessions Minimize pain while cutting costs and managing risk Foster a healthy organizational culture during anxious times Seize the opportunity to innovate and reinvent your business This collection of articles includes "Seize Advantage in a Downturn," by David Rhodes and Daniel Stelter; "How to Survive a Recession and Thrive Afterward: A Research Roundup," by Walter Frick; "How to Bounce Back from Adversity," by Joshua D. Margolis and Paul G. Stoltz; "Rohm and Haas's Former CEO on Pulling Off a Sweet Deal in a Down Market," by Raj Gupta; "Leadership in a (Permanent) Crisis," by Ronald Heifetz, Alexander, Grashow, and Marty Linsky; "How to Be a Good Boss in a Bad Economy," by Robert I. Sutton; "Layoffs That Don't Break Your Company," by Sandra J. Sucher and Shalene Gupta; "Getting Reorgs Right," by Stephen Heidari-Robinson and Suzanne Heywood; "Reigniting Growth," by Chris Zook and James Allen; "Reinvent Your Business Model Before It's Too Late," by Paul Nunes and Tim Breene; and "How to Protect Your Job in a Recession," by Janet Banks and Diane Coutu.

Author: Paul Russell Smith
Publisher: Kogan Page Publishers
ISBN: 9780749442651
Category : Business & Economics
Languages : en
Pages : 736

View

Book Description
Marketing Communications rapidly established itself as an international best-seller and has been listed as a "marketing classic" by the Marketing Society and as a "marketing major" by the Chartered Institute of Marketing. The book is recommended reading for the CIM's Marketing Communications module in the new Professional Diploma in Marketing. The authors' real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike. In addition, the unique SOSTAC® Planning System is applied throughout the book.This latest edition has been completely updated with new cases, statistics and communications techniques, fresh "shock" stories and a new "e" theme on each communication tool. New illustrations and full-colour photographs all combine to bring the book right up to date with the current international business scene.A free CD-ROM containing video clips of some of the world's leading marketing experts, pictures, documents and prepared Power Point lectures is available to lecturers from the publisher on request.