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Author: David Meerman Scott Publisher: John Wiley & Sons ISBN: 1118266161 Category : Business & Economics Languages : en Pages : 272
Book Description
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!
Author: David Meerman Scott Publisher: John Wiley & Sons ISBN: 1118266161 Category : Business & Economics Languages : en Pages : 272
Book Description
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!
Author: Joe Waters Publisher: John Wiley & Sons ISBN: 1118370716 Category : Computers Languages : en Pages : 156
Book Description
Find out how to effectively create, use, and track QR codes QR (Quick Response) codes are popping up everywhere, and businesses are reaping the rewards. Get in on the action with the no-nonsense advice in this streamlined, portable guide. You'll find out how to get started, plan your strategy, and actually create the codes. Then you'll learn to link codes to mobile-friendly content, track your results, and develop ways to give your customers value that will keep them coming back. It's all presented in the straightforward style you've come to know and love, with a dash of humor thrown in. Businesses large and small are using QR codes to share product information, coupons and special offers, and to process payments from customers' smartphones This small guide is packed with the information you need to start using QR codes with your business Covers what QR codes are and how to get started, plan a QR code campaign, create the codes, and link them to mobile-friendly content Explains code management systems and how to track your results, ways to deliver genuine value to your users, and how to plan for the future Includes ten cool campaign ideas QR Codes For Dummies, Portable Edition helps you take advantage of this hot trend with practical knowledge you can use right away.
Author: Scott Stratten Publisher: John Wiley & Sons ISBN: 1118732758 Category : Business & Economics Languages : en Pages : 213
Book Description
Easy to digest tips and tools on how not to run a business Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do. Easy to digest, easy to avoid. The book is separated into several sections, and each will include a story related to the topic in addition to tips and explanations on what not to do. Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service Written by Scott Stratten, author of UnMarketing and the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing; he has appeared on Mashable.com and CNN.com, and in the Wall Street Journal, USA Today, and Fast Company It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.
Author: Yun Qing Shi Publisher: Springer ISBN: 3319534653 Category : Computers Languages : en Pages : 627
Book Description
This book constitutes the revised post-conference proceedings of the 15th International Workshop on Digital Forensics and Watermarking, IWDW 2016, held in Beijing, China, in September 2016. The 45 papers presented in this volume were carefully reviewed and selected from 70 submissions. The contributions are organized in topical sections on digital forensics, visual cryptography, reversible data hiding, and steganography and steganalysis.
Author: Panayiotis Zaphiris Publisher: Springer ISBN: 3642332900 Category : Computers Languages : en Pages : 535
Book Description
This book constitutes the refereed proceedings of the Second International Conference on Theory and Practice of Digital Libraries, TPDL 2012 - the successor of the ECDL (European Conference on Research and Advanced Technology for Digital Libraries) - held in Paphos, Cyprus, in September 2012. The 23 full papers, 19 short papers, 15 posters and 8 demonstrations presented in this volume were carefully reviewed and selected from 139 submissions. The papers are organized in topical sections on user behavior, mobiles and place, heritage and sustainability, preservation, linked data, analysing and enriching documents, content and metadata quality, folksonomy and ontology, information retrieval, organising collections, as well as extracting and indexing.
Author: Thomas A. Peters Publisher: Bloomsbury Publishing USA ISBN: 1610693019 Category : Language Arts & Disciplines Languages : en Pages : 241
Book Description
Covering topics such as mobile reference, eBooks, mobile websites, and QR codes, this book examines the effects of the global mobile revolution on libraries and library users—critical information all librarians need. The Handheld Library: Mobile Technology and the Librarian provides the information and guidance librarians need to adapt themselves and their facilities to the mobile revolution—the fastest, most diffuse worldwide technological innovation in human history. The book provides an up-to-date survey of how mobile technologies are affecting library use, library services, library systems, librarians, and library users at various types of libraries. The authors cover core topics related to mobile libraries, including mobile reference, eBooks, mobile websites, and QR codes, and address aspects of the mobile revolution less frequently covered in the literature, such as mobile health information services, the use of mobile technologies on archival work, the impact of the mobile revolution on physical libraries, and the ways in which new mobile technologies are creating professional development opportunities within the profession. While this resource is specifically targeted toward librarians who plan and provide services using mobile technologies, academic, public, and other librarians will also find the ideas and information within useful.
Author: James J. (Jong Hyuk) Park Publisher: Springer ISBN: 9811030235 Category : Technology & Engineering Languages : en Pages : 1143
Book Description
This book presents the combined proceedings of the 8th International Conference on Computer Science and its Applications (CSA-16) and the 11st International Conference on Ubiquitous Information Technologies and Applications (CUTE 2016), both held in Bangkok, Thailand, December 19 - 21, 2016. The aim of these two meetings was to promote discussion and interaction among academics, researchers and professionals in the field of ubiquitous computing technologies. These proceedings reflect the state-of-the-art in the development of computational methods, involving theory, algorithm, numerical simulation, error and uncertainty analysis and novel application of new processing techniques in engineering, science, and other disciplines related to ubiquitous computing.
Author: Mick Winter Publisher: ISBN: 0965900037 Category : Business & Economics Languages : en Pages : 146
Book Description
Everybody's Guide to the Magical World of QR Codes Imagine you could hold your mobile phone up to an image, and magically summon any information you wished.You see a movie poster and wonder if the movie is worth seeing. Zap! You're watching the movie's trailer. You see a restaurant menu and wonder about the food. Zap! You're reading reviews from people who ate there. You're at a subway stop. Zap! You're seeing the actual arrival time of the next train. You see a magazine ad for a product and want to buy it. Zap! You've placed the order. How does this magic happen? With something called a QR Code. If you have a business or non-profit organization, you absolutely want to know how to use QR Codes. This book will tell you how you can use them in your marketing to attract, assist, hang on to and increase your customers. If you want to know how to make them and use them for personal or educational use, you'll learn that, too. They're free. They're fun. They're useful. Why not start now?
Author: Iafc Publisher: Jones & Bartlett Publishers ISBN: 1449666507 Category : Technology & Engineering Languages : en Pages : 1229
Book Description
The National Fire Protection Association (NFPA) and the International Association of Fire Chiefs (IAFC) are pleased to bring you the third edition of Fundamentals of Fire Fighter Skills, the next step in the evolution of Fire Fighter I and Fire Fighter II training. The third edition covers the entire spectrum of the 2013 Edition of NFPA 1001: Standard for Fire Fighter Professional Qualifications, as well as the requirements for Operations level responders in the 2013 Edition of NFPA 472: Standard for Competence of Responders to Hazardous Materials/Weapons of Mass Destruction Incidents. From fire suppression to hazardous materials to emergency medical care, this one volume covers all of Fire Fighter I and Fire Fighter II training requirements. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.
Author: David Meerman Scott
Author: David Meerman Scott
Author: Joe Waters
Author: Scott Stratten
Author: Yun Qing Shi
Author: Panayiotis Zaphiris
Author: Thomas A. Peters
Author: James J. (Jong Hyuk) Park
Author: Mick Winter
Author: Iafc
Author: David Schottke