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Author: Stephanie Capparell Publisher: Simon and Schuster ISBN: 1439104875 Category : Business & Economics Languages : en Pages : 537
Book Description
In America's long march toward racial equality, small acts of courage by men and women whose names we don't recall have contributed mightily to our nation's struggle to achieve its own ideals. This moving book details the story of one such little-noted chapter. In the late 1940s and early 1950s, as Jackie Robinson changed the face of baseball, a group of African-American businessmen -- twelve at its peak -- changed the face of American business by being among the first black Americans to work at professional jobs in Corporate America and to target black consumers as a distinct market. The corporation was Pepsi-Cola, led by the charismatic and socially progressive Walter Mack, a visionary business leader. Though Mack was a guarded idealist, his consent for a campaign aimed at black consumers was primarily motivated by the pursuit of profits -- and the campaign succeeded, boosting Pepsi's earnings and market share. But America succeeded as well, as longstanding stereotypes were chipped away and African- Americans were recognized as both talented employees and valued customers. It was a significant step in our becoming a more inclusive society. On one level, The Real Pepsi Challenge, whose author is an editor and writer for The Wall Street Journal, is a straightforward business book about the birth of niche marketing. But, as we quickly learn, it is a truly inspirational story, recalling a time when we as a nation first learned to see the strength of our diversity. It is far more than a history of marketing in America; it is a key chapter in the social history of our nation. Until these men came along, typical advertisements depicted African-Americans as one-dimensional characters: Aunt Jemimas and Uncle Bens. But thereafter, Pepsi-Cola took a different approach, portraying American blacks for what they were increasingly becoming -- accomplished middle-class citizens. While such portrayals seem commonplace to us today, they were revolutionary in their time, and the men who brought them into existence risked day-to-day professional indignities parallel to those that Jackie Robinson suffered for breaking baseball's color line. As they crossed the country in the course of their jobs, they faced the cruelty of American racial attitudes. Jim Crow laws often limited where they could eat and sleep while on the road, and they faced resistance even within their own company. Yet these men succeeded as businessmen, and all went on to success in other professions as well, including medicine, journalism, education, and international diplomacy. Happily, six of these pioneers lived to tell their stories to the author. Their voices, full of pride, good humor, and sharp recollection, enrich these pages and give voice to the continuing American saga.
Author: Stephanie Capparell Publisher: Simon and Schuster ISBN: 1439104875 Category : Business & Economics Languages : en Pages : 537
Book Description
In America's long march toward racial equality, small acts of courage by men and women whose names we don't recall have contributed mightily to our nation's struggle to achieve its own ideals. This moving book details the story of one such little-noted chapter. In the late 1940s and early 1950s, as Jackie Robinson changed the face of baseball, a group of African-American businessmen -- twelve at its peak -- changed the face of American business by being among the first black Americans to work at professional jobs in Corporate America and to target black consumers as a distinct market. The corporation was Pepsi-Cola, led by the charismatic and socially progressive Walter Mack, a visionary business leader. Though Mack was a guarded idealist, his consent for a campaign aimed at black consumers was primarily motivated by the pursuit of profits -- and the campaign succeeded, boosting Pepsi's earnings and market share. But America succeeded as well, as longstanding stereotypes were chipped away and African- Americans were recognized as both talented employees and valued customers. It was a significant step in our becoming a more inclusive society. On one level, The Real Pepsi Challenge, whose author is an editor and writer for The Wall Street Journal, is a straightforward business book about the birth of niche marketing. But, as we quickly learn, it is a truly inspirational story, recalling a time when we as a nation first learned to see the strength of our diversity. It is far more than a history of marketing in America; it is a key chapter in the social history of our nation. Until these men came along, typical advertisements depicted African-Americans as one-dimensional characters: Aunt Jemimas and Uncle Bens. But thereafter, Pepsi-Cola took a different approach, portraying American blacks for what they were increasingly becoming -- accomplished middle-class citizens. While such portrayals seem commonplace to us today, they were revolutionary in their time, and the men who brought them into existence risked day-to-day professional indignities parallel to those that Jackie Robinson suffered for breaking baseball's color line. As they crossed the country in the course of their jobs, they faced the cruelty of American racial attitudes. Jim Crow laws often limited where they could eat and sleep while on the road, and they faced resistance even within their own company. Yet these men succeeded as businessmen, and all went on to success in other professions as well, including medicine, journalism, education, and international diplomacy. Happily, six of these pioneers lived to tell their stories to the author. Their voices, full of pride, good humor, and sharp recollection, enrich these pages and give voice to the continuing American saga.
Author: Paul O'Donnell Publisher: Artisan Books ISBN: 1579654703 Category : Reference Languages : en Pages : 336
Book Description
From career to relationships and grooming to gaming and more, the guys’ ultimate man-ual for living. For every guy too intimidated to ask a question for fear of seeming inexperienced and unworldly, here’s a book to answer all (or most!) of life’s pressing quandaries: Howdo you break off a friendship when it’s not working any longer? What should you cook when a date is coming over for dinner? How do you buy a used car and not get totally taken for a ride? How do you stop a charging dog? In Man Up!, journalist Paul O’Donnell and his team of knowledgable experts tackle 367 of these tough questions, imparting their advice in short to-the-point answers. Organized thematically, Man Up! is packed with essential advice delivered in prose that is as entertaining to read as it is helpful and clever. The tips run the gamut—from how to mix up a killer punch for a party to how to throw a punch when there is no other way out. Hip, engaging line drawings help to illustrate the advice, providing more than just sight gags. For every young man newly embarking on his independent adult life and for a guy at any age wanting to brush up on his skills, Man Up! is like having a trusted friend helping you along the way—except this friend has all the right answers!
Author: Zach Zehnder Publisher: ISBN: 9781951022143 Category : Languages : en Pages :
Book Description
Be forgiven. Be free.Forgiving Challenge is a 40-day journey that will lead you to more freedom than you ever thought possible. Even though the offer of freedom is available to all, many still live in bondage. The key to unlocking your freedom is the forgiveness that Jesus has already won for you. His forgiveness not only assures you of eternal life with Him but offers you an opportunity to live with purpose today. Bring all of your sin, your guilt, and your shame to Jesus and experience this gift of grace in your life. A forgiven person is a forgiving person. So come. Be free.
Author: David Goldsmith Publisher: BenBella Books ISBN: 1936661705 Category : Business & Economics Languages : en Pages : 674
Book Description
Have you ever thought about the fact that a craftsman has more and better tools to solve challenges on the job than the leader of a business or organization does? Leadership "tools" are usually defined as computers, spreadsheets, data, and even experience, but in reality, leaders need thinking tools that are hard to come by, so they find themselves hunting and pecking for answers in books, at seminars, through on-the-job training programs, from mentors, and at business schools, and still, they're left with gaps. Surely, most leaders are good at what they do, but the daily challenges of their jobs, like accelerating growth, increasing productivity, driving innovation, doing more with less, and balancing work with life don't come with some sort of leadership toolkit...until now. In Paid to Think, international consultant David Goldsmith presents his groundbreaking approach to leadership and management based on research revealing the twelve specific activities that all leaders perform on a daily basis, and he provides you with each activity's accompanying tools and instructions proven to boost your performance and that of your entire organization. Take the uncertainty out of everyday leading, convert ideas to realities, and maximize your intellectual value. Learn how decision makers at some of the world's most successful organizations have already used Paid to Think's universal and easily transferable tools—regardless of their industries, sectors, geographic locations, or management levels—as their greatest advantages in achieving more, earning more, and living more.
Author: Katy Bennett Publisher: Xlibris Corporation ISBN: 1465300317 Category : Self-Help Languages : en Pages : 140
Book Description
It is amazing that despite everyone's differences, people around the world have one thing in common- a desire for fulfillment in life. Everyone craves to live the best life possible. But why is it that many people have failed to find fulfillment in life? You will find enlightenment and strength to pursue and achieve your goals in author Katy Bennett's Irreplaceable. I'm sure when you pick this book up you will not be able to put it down. Why? It is all about you the reader and your story: You the reader of this book, no matter who you are, where you're from, or what you do, have value beyond measure... No one else on the planet today is like you...You have a story that only you can live to write and tell, and there is something fabulous that only you can do. Every one of us are distinct, irreplaceable chapters within the story of humankind. If we don't become the person we were designed to be, humanity misses out on an important chapter of the story, and of course, a story is incomplete with missing chapters. When we don't become who we are designed to be, the planet misses out on what only you could contribute. You cannot be replaced! You have an exciting unrepeatable story to live and tell.' Brimming with eye-opening insights and life-changing wisdom, this book will empower and equip you to walk towards your destination-fulfillment in life. It will empower and equip you to: Discover and enhance your unique qualities; maximize what makes you stand out from the crowd Enhance your strengths and minimise your weaknesses Discover and enhance what makes you uniquely beautiful Discover and build your talents Maximise the assets at your disposal Discover and maximise the resources you have Get rid of the excess baggage Overcome obstacles Attract and maximise opportunity Experience successful outcomes Live your potential
Author: Mary Moss Brown Publisher: Teachers College Press ISBN: 0807772801 Category : Education Languages : en Pages : 145
Book Description
As the authors state, “Without rethinking how, what, when, where, and why we are teaching, technology will merely be an expensive way of making the existing system faster and flashier.” In How to Innovate, Mary Moss Brown and Alisa Berger—founding co-principals of the NYC iSchool—applytheir extensive on-the-ground experience to demonstrate a radically different approach to school transformation. They introduce a scalable model of how schools can and should redefine themselves to better meet the needs of 21st-century students. Using a framework built around four critical levers for school change—curriculum, culture, time, and human capital—the NYC iSchool model merges the teaching of big ideas and valuable skills with the realities of accountability, academic preparation, and adolescent development.The bookincludes more than 20 activities that will help educators begin the process of school transformation, whether they want to focus on a single program, one area of change, or engage in a full-scale whole school improvement effort. This accessible, practical, and inspiring resource is designed to be used over and over again, in any context, despite the constantly changing climates in which schools operate. “Reimagining school and creating more schools like the iSchool must be our highest national priority. All students need to graduate from high school and college ‘innovation-ready,’ as well as prepared for the complex challenges of continuous learning and citizenship in the 21st century. Time is running short. I urge you to read this book with urgency.” —From the Foreword by Tony Wagner, expert in residence at the Harvard University Innovation Lab, founder and co-director of the Change Leadership Group at the Harvard Graduate School of Education "Public education mistakenly relies on a 19-century model to teach kids in the 21st century. Moss Brown and Berger decided to change this by opening the iSchool in New York City and creating a whole new approach to how schools work. They succeeded wildly, and having walked the walk, they now talk the talk so others can follow on the trail they blazed.” —Joel Klein, former Chancellor of the New York City Department of Education (2002–2011) “Those who strive to create or transform a school will learn much from the shining example of these two fearless principals. As learning contexts change with the rising tides of technology, Moss and Berger focus above all on human and intellectual growth in schools. Their NYC iSchool offers hope for increasing imagination, equity, and depth in the face of the gathering storm of standardization.” —Kathleen Cushman, co-founder of What Kids Can Do and author ofThe Motivation Equation “Moss Brown and Berger launched one of the first schools to blend personalized instruction and community-connected engaging projects. Anyone interested in a picture of next-generation learning and the inside story of creating a great school should read this book.” —Tom Van der Ark, CEO of Getting Smart Mary Moss Brown and Alisa Berger are the founding co-principals of the NYC iSchool and are currently working as the founding partners in Novare Schools, a consulting group that focuses on school leader coaching, school design, innovation, and transformation.
Author: Hunter Muller Publisher: John Wiley & Sons ISBN: 1118065824 Category : Computers Languages : en Pages : 272
Book Description
Praise for ON TOP OF THE CLOUD "21st-century CIOs have a dual responsibility: driving down costs and creating new business value. Managing this seeming dichotomy is the domain of top business executives everywhere, and CIOs everywhere are learning to step it up. The original research contained in Hunter's book serves as a practical road map for IT strategy in today's ultra-competitive markets." —Randy Spratt, EVP, CIO, and CTO, McKesson Corporation "This is a thoughtfully written book, and the timing is perfect. Hunter really understands the challenges confronting transformational CIOs in today's markets, and he captures the choices they face as they work to create value for their organizations while driving down the costs of doing business in the modern world. The wealth of information contained in this book makes it truly valuable to career IT leaders and future CIOs alike." —Mark Polansky, Senior Client Partner and Managing Director, Information Technology Center of Expertise, Korn/Ferry International, North America "The cloud involves more than just technology. It's really more of a new business model. Hunter grasps the central truth about cloud computing, and that's why this is a valuable book. Hunter understands the issues and conveys them in a conversational tone that is truly refreshing." —Dave Smoley, SVP and CIO, Flextronics International "You may think this is a book about technology; well it's not. It's a book about leadership, packed with stories about real leaders finding new customers and markets, transforming the way their organizations work, and adding value—with the next generation of technology as the enabler. The cloud holds real potential. Read this book to see how top CIOs are positioning their companies." —Tony Leng, Managing Director, Diversified Search "Hunter has the unique ability to distill the best thinking of world-class CIOs into something you can act on. If you are a technology executive trying to find the right balance between generating business value and managing IT costs, this is the right book for you. On Top of the Cloud will be especially useful for transformational CIOs tasked with developing their company's strategies for technology-driven business growth." —Randy Krotowski, CIO, Global Upstream, Information Technology, Chevron Corporation
Author: Roza Leikin Publisher: Springer Nature ISBN: 3031188683 Category : Education Languages : en Pages : 580
Book Description
This book argues that mathematical challenge can be found at any level and at every age and constitutes an essential characteristic of any mathematics classroom aimed at developing the students’ mathematical knowledge and skills. Since each mathematics classroom is heterogeneous with respect to students’ mathematical potential, quality mathematical instruction results from matching the level of mathematical challenge to different students’ potential. Thus, effective integration of mathematical challenge in the instructional process is strongly connected to the equity principle of mathematics education. In the three sections in this volume readers can find diverse views on mathematical challenges in curriculum and instructional design, kinds and variation of mathematically challenging tasks and collections of mathematical problems. Evidence-based analysis is interwoven with theoretical positions expressed by the authors of the chapters. Cognitive, social and affective characteristics of challenging mathematical activities are observed and analyzed. The volume opens new avenues of research in mathematics education, and pose multiple questions about mathematical instruction rich in mathematical challenge for all. The authors invite readers to explore and enjoy mathematical challenges at different levels.
Author: Everest Media, Publisher: Everest Media LLC ISBN: Category : Business & Economics Languages : en Pages : 25
Book Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The Advice Trap is when giving advice is your default management style. It’s difficult to not give advice when you’re curious and rushing to give it, and it’s difficult to not give advice when you’re not curious and rushing to give it. #2 Curiosity helps you identify the real challenge. It is important to stay curious long enough to find out the real challenge, because rushing in to give advice is wasting money and resources, energy and life. #3 The cost of being in the Advice Trap is the dysfunctional patterns of working that repeat themselves between individuals, within teams, and through organizations. When advice is the dominant management mode, the damage is felt in four places. #4 The three drivers that motivate people are autonomy, mastery, and purpose. If someone is constantly on the receiving end of advice, their autonomy and mastery will decline, and most likely their purpose too.
Author: Stephanie Capparell
Author: Stephanie Capparell
Author: Paul O'Donnell
Author: Zach Zehnder
Author: David Goldsmith
Author: Katy Bennett
Author: Mary Moss Brown
Author: Hunter Muller
Author: 
Author: Roza Leikin
Author: Everest Media,