Readings in Consumer Behavior PDF Download

Author: Melanie Wallendorf
Publisher: New York : Wiley
ISBN:
Category : Business & Economics
Languages : en
Pages : 470

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Author: A. S. C. Ehrenberg
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 402

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Author: James F. Engel
Publisher:
ISBN:
Category :
Languages : en
Pages : 233

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Author: J. Peter Vernon
Publisher:
ISBN: 9780842251440
Category : Consumer behavior
Languages : en
Pages : 250

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Author: Hofstra University. Marketing & International Business Department
Publisher:
ISBN: 9780536586896
Category : Consumers
Languages : en
Pages : 426

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Author: Debra L. Stephens
Publisher: Taylor & Francis
ISBN: 1317648854
Category : Business & Economics
Languages : en
Pages : 233

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Book Description
Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption. The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers.

Author: Gail Tom
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 388

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Author:
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 267

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Author: Zubin Sethna
Publisher: SAGE
ISBN: 1473988012
Category : Business & Economics
Languages : en
Pages : 847

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Book Description
Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice. Written from a European perspective, international in its scope and with an array of global international examples and cases from a variety of geographic locations and different industry sectors threaded throughout the text, students’ understanding and retention of the subject is encouraged through innovative learning features including: ‘how to impress your examiner’ boxes - ideas and tips for what an examiner may be looking for to help students get the best possible grades in their assessments. ‘consumer behaviour in action’ boxes – focus on consumer decisions allowing students to focus on the applications of the concepts and theories underpinning the motivations of consumers – something they are likely to do in their future careers as marketers. ‘challenging the status quo’ boxes – encouraging students to think outside the box, think critically and exercise their problem solving skills. The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, multiple choice questions, case studies, interactive glossary, flashcards, multimedia links and selected author videos to make the examples in each chapter come to life. Suitable for Undergraduate students with little or no background knowledge of consumer behaviour.

Author: Louis E. Boone
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 466

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