A Readership Survey Assessing the Effects and Influences of a Newspaper Accountability Program PDF Download

Author: James M. Bernstein
Publisher:
ISBN:
Category : Journalistic ethics
Languages : en
Pages : 222

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Author: William Charles Redding
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 164

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Book Description

Author: S.L. Gupta
Publisher: Excel Books India
ISBN: 9788174463456
Category : Marketing research
Languages : en
Pages : 620

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Book Description
Marketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner.The book contains 20 chapters with computer based approach, the SPSS/PCT system, the use of which has also been described in this book. The content of the book makes it equally useful for both basic and advance course in Marketing Research. It is indispensable for students of MBA, M.Com, MBE, BBA, BBS, BCA, PGDBM, MCA, M Tech and practising marketing managers. It is a valuable reference source for research agencies.

Author: Rajendar Kumar
Publisher: APH Publishing
ISBN: 9788131304228
Category :
Languages : en
Pages : 162

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Book Description

Author: SHARMA, SANGEETA
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8195161103
Category : Business & Economics
Languages : en
Pages : 456

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Book Description
Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, data analytics, and computer-aided designing has revolutionized the advertising world. This book provides an in-depth coverage of the concepts related to advertising, media planning, and nuances of advertising in each media source. Divided into five parts, the text covers advertising basics, advertising research and strategy, creativity and advertising, advertising media, and integrated marketing communications. The book describes how to develop and execute an effective advertising campaign by understanding consumers' mindset and conducting advertising research. It also enables the reader to assess, review and modify an advertising campaign through case studies of several brands. The third edition of the book appropriately incorporates a chapter on 'Digital Marketing', and 'Rural Marketing' along with revamping and reorganising contents of book to enhance the learning process. KEY FEATURES • A large number of ads, current as well as from the past, are used to elucidate the concepts. • The text helps the reader analyze an ad copy and find its relevance to the product. • Case studies on popular brands are provided throughout the text to assist the reader in understanding the key elements of successful brand building. • The book is primarily intended to serve as a text for postgraduate students of management and the students pursuing various courses in advertising. TARGET AUDIENCE • MBA • PG Diploma in Advertising & PR • PG Certificate Programme—Sales & Marketing Communication

Author: Ammu Joseph
Publisher: SAGE
ISBN: 9780761934936
Category : Business & Economics
Languages : en
Pages : 412

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Book Description
Whose News?: The Media and Women's Issues (1994) quickly became an international classic which was widely used. The decade that has passed since its publication has witnessed dramatic developments in the media environment across the world. As a consequence, the coverage of gender issues in the media today has to be viewed and evaluated against the background of globalisation in general and media globalisation in particular.

Author: Sean Brierley
Publisher: Routledge
ISBN: 113484283X
Category : Business & Economics
Languages : en
Pages : 288

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Book Description
The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners. The Advertising Handbook traces the development of advertising and examines the changes that have take taken place from its formative years through to today's period of rapid change: the impact of new media, the rise of the ad agency, industry mergers, the Internet and digital technologies, and the influence of the regulatory environment. The Advertising Handbook offers a theoretical understanding of the industry and it challenges many assumptions about advertising's power and authority. Thoroughly revised and updated, it examines why companies and organisations advertise, how they research markets, where and when they advertise, the principles and techniques of persuasion and how companies measure performance. The Advertising Handbook includes: Illustrations from a range of high-profile campaigns including Budweiser, Barnardo's, Benetton and Club 18-30 New and detailed 'workshop' exercises accompanying each chapter Case studies and profiles of ad agencies and key media players A revised and up-to-date glossary of key terms A guide to useful web and online resources

Author: Charu Jain
Publisher: Springer
ISBN: 9811049297
Category : Education
Languages : en
Pages : 246

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Book Description
This book provides useful insights into quality issues in secondary education in India and addresses the important questions of why there is need to improve the quality of education; how one can measure the quality of education; and the ways to improve quality. The analysis in this book is conceptually designed at three levels: national level performance and linkages; state level progress, disparities and linkages; and determinants of quality education at school level for measuring students learning outcomes and efficient teaching practices. The authors have used both quantitative and qualitative methods to probe into the various issues related to the quality of secondary education at micro and macro levels. This book provides a methodological framework to scholars attempting to measure and evaluate the quality of secondary education under various settings. It provides interesting insights into the identification of factors determining quality outcomes. The chapters discuss issues related to quality concepts, research methodologies, comparative analysis, key challenges, socio-economic linkages of secondary education, quality of education from students' and teachers' perspectives, quality measurement and policy suggestions. This is a valuable resource for researchers and students in the area of economics of education, education planning and administration, development studies and economics. This book is also useful for educational administrators and policy makers.

Author: Don A. Dillman
Publisher: John Wiley & Sons
ISBN: 1118044630
Category : Psychology
Languages : en
Pages : 492

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Book Description
A crucial resource for increasing response rates and obtaining high-quality feedback from mail, electronic, and other surveys Don Dillman's Mail and Internet Surveys, Second Edition has been the definitive guide for creating and conducting successful surveys using both traditional and new media channels. Now, this special 2007 Update of the classic text features major additions covering the latest developments in online survey design and administration. Like its predecessor, this resource lays out a complete, start-to-finish guide for determining the needs of a given survey, designing it, and effectively administering it. Drawing on social science, statistics, and proven best practices, Dillman's text discusses surveys for a variety of purposes, audiences, and situations. New and updated material covers both the principles behind and directions for how to: Conduct Web surveys Visually design questionnaires Use paper mailed surveys As insightful and practical as its classic original, Mail and Internet Surveys, Second Edition, 2007 Update is a crucial resource for any researcher seeking to increase response rates and obtain high-quality feedback from mail, electronic, and other self-administered surveys.

Author: Sahana Udupa
Publisher: Cambridge University Press
ISBN: 1107099463
Category : Business & Economics
Languages : en
Pages : 293

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Book Description
The first ethnography to examine the role of urban transformation, caste and language in shaping India's contemporary news culture.