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Author: OECD Publisher: OECD Publishing ISBN: 9264162348 Category : Languages : en Pages : 136
Book Description
Presents a report on a forum to to examine ways to protect and empower consumers to make informed choices in the expanding global online marketplace.
Author: OECD Publisher: OECD Publishing ISBN: 9264162348 Category : Languages : en Pages : 136
Book Description
Presents a report on a forum to to examine ways to protect and empower consumers to make informed choices in the expanding global online marketplace.
Author: George Zhibin Gu Publisher: Fultus Corporation ISBN: 1596820934 Category : Business & Economics Languages : en Pages : 251
Book Description
China's new economic surge is a surprise to all, but this ancient land remains a myth to both foreigners and Chinese. Get the inside story from a Chinese journalist/consultant about China's business, society, and politics under globalization and capitalism. This revised volume gives an insider's analysis on what's behind China's surge and its implications to the world. It covers key global issues such as manufacturing and job transfers, Chinese multinationals vs. global giants, and changing production, trade and investment trends, as well as evolving international relations."China's Global Reach" explores:- The ever-increasing influence of foreign multinationals (15 plus case studies);- National and business competition;- The ever-expanding power of Chinese multinationals (15 plus case studies);- Global job and manufacturing transfers;- The rise of Chinese consumers vs. opportunities;- China's political-economic reform;- Changing global production and economic map;- Comparative studies on China, US, Europe, Japan and India;- Evolving international relations;- Convergent movement of global civilizations; and- And more - including an afterword by Andre Gunder Frank!"China's Global Reach: Markets, Multinationals, and Globalization" is a straightforward and timely analysis of a changing world in relation to a fast-developing China. It is a book perfect for professionals, investors, policy makers, educators, and students, as well as for anyone who questions how the world will move ahead to the next stages.ReviewsJames Borton, China Venture News:"Must read for all businessmen going to China."William Ratliff, Hoover Fellow at Stanford University:"Five Stars."Dr. Paul Close, Centre for the Study of Globalization and Regionalization, University of Warwick, UK:"Very insightful... valuable information, analysis and argument of interest ... for readers of whatever kind ...should be on all bookshelves."Ronald Hilton, Hoover Fellow at Stanford University; President, World Association of International Studies:"It takes up history of globalization ... together with Afterword by Andre Gunder Frank ... fits our Learning History Project."Contemporary History Association:"This book suggests that a new global power balance will emerge gradually and most likely indirectly."
Author: Pam Didner Publisher: McGraw Hill Professional ISBN: 0071840982 Category : Business & Economics Languages : en Pages : 256
Book Description
Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people--regardless of their country and culture Identify key actions and strategies to apply to your projects Connect "dots" that others don't see and connect them in ways you never thought of before "Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity "A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity "This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata “Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Foreign Commerce and Tourism Publisher: ISBN: Category : Business & Economics Languages : en Pages : 80
Author: Dixit, Shailja Publisher: IGI Global ISBN: 1466699221 Category : Business & Economics Languages : en Pages : 385
Book Description
The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.
Author: Heather E. Hudson Publisher: Routledge ISBN: 1135599718 Category : Business & Economics Languages : en Pages : 190
Book Description
From Rural Village to Global Village: Telecommunications for Development in the Information Age examines the role of information and communication technologies (ICTs) on both the macro level--societal, socio-economic, and governmental--and sector level--education, health, agriculture, entrepreneurship--emphasizing rural and developing regions. Author Heather E. Hudson examines the potential impact of ICTs by reviewing the existing research and adding her own findings from extensive fieldwork in ICT planning and evaluation. The volume includes case studies demonstrating innovative applications of ICTs plus chapters on evaluation strategies and appropriate technologies. She also analyzes the policy issues that must be addressed to facilitate affordable ICT access in rural and developing regions. This discussion relates to the larger “digital divide” issue, and the impact that access to communication technology--or the lack of it--has on communities and societies. This comprehensive volume is a valuable resource for scholars, professionals, researchers, and students in telecommunications law and policy, media economics, international communication, and communication and development fields. It is also suitable for use as an advanced-level text in these areas.
Author: P. Rajagopal Publisher: Springer ISBN: 1137268336 Category : Business & Economics Languages : en Pages : 295
Book Description
Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.
Author: Rajagopal, Publisher: IGI Global ISBN: 1522548327 Category : Business & Economics Languages : en Pages : 341
Book Description
In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster growth and promote prosperity. Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace is a critical scholarly resource that examines the relationship between worldwide industry and the need for up-to-date technologies and methods to support such an inclusive market. Featuring coverage on a diverse range of topics such as corporate social responsibility, collaborator empowerment, and start-up enterprise ecosystems, this book is geared toward managers, researchers, and students seeking current research on the interaction between modernization and the expansion of markets to accommodate worldwide industry.
Author: OECD
Author: OECD
Author: George Zhibin Gu
Author: Pam Didner
Author: Richard B. McEachin
Author: Lawrence J. Gitman
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Foreign Commerce and Tourism
Author: Dixit, Shailja
Author: Heather E. Hudson
Author: P. Rajagopal
Author: Rajagopal,