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Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Jason Rutter Publisher: SAGE ISBN: 1847877664 Category : Language Arts & Disciplines Languages : en Pages : 270
Book Description
There are an increasing number of courses on digital games and gaming, following the rise in the popularity of games themselves. Amongst these practical courses, there are now theoretical courses appearing on gaming on media, film and cultural studies degree programmes. The aim of this book is to satisfy the need for a single accessible textbook which offers a broad introductions to the range of literatures and approaches currently contributing to digital game research. Each of the chapters will outline key theoretical perspectives, theorists and literatures to demonstrate their relevance to, and use in, the study of digital games.
Author: Paul-Andre Meyer Publisher: Springer ISBN: 3662215586 Category : Mathematics Languages : en Pages : 301
Book Description
These notes contain all the material accumulated over six years in Strasbourg to teach "Quantum Probability" to myself and to an audience of commutative probabilists. The text, a first version of which appeared in successive volumes of the Seminaire de Probabilite8, has been augmented and carefully rewritten, and translated into international English. Still, it remains true "Lecture Notes" material, and I have resisted suggestions to publish it as a monograph. Being a non-specialist, it is important for me to keep the moderate right to error one has in lectures. The origin of the text also explains the addition "for probabilists" in the title : though much of the material is accessible to the general public, I did not care to redefine Brownian motion or the Ito integral. More precisely than "Quantum Probability" , the main topic is "Quantum Stochastic Calculus" , a field which has recently got official recognition as 81825 in the Math.
Author: Henry P. McKean Publisher: American Mathematical Society ISBN: 1470477874 Category : Mathematics Languages : en Pages : 159
Book Description
This little book is a brilliant introduction to an important boundary field between the theory of probability and differential equations. —E. B. Dynkin, Mathematical Reviews This well-written book has been used for many years to learn about stochastic integrals. The book starts with the presentation of Brownian motion, then deals with stochastic integrals and differentials, including the famous Itô lemma. The rest of the book is devoted to various topics of stochastic integral equations, including those on smooth manifolds. Originally published in 1969, this classic book is ideal for supplementary reading or independent study. It is suitable for graduate students and researchers interested in probability, stochastic processes, and their applications.
Author: Robert W. Ottman Publisher: Pearson ISBN: 9780130856999 Category : Harmony Languages : en Pages : 0
Book Description
"Advanced Harmony: Theory and Practice" presents a systematic study of the principles of harmonic composition as developed by the composers of the 17th to the 19th centuries. The text applies an incremental learning approach to the academic aspect of music and applies newly acquired knowledge to the writing of music. Covers topics such as modulation, triads, chords, the 19th century, the 20th century, melody, rhythm, harmony, various composes, and more. For musicians just starting out, or for anyone interested in learning more about music theory.
Author: Martin Lindstrom
Author: Martin Lindstrom
Author: Library of Congress. Copyright Office
Author: Jason Rutter
Author: United States. Securities and Exchange Commission
Author: Andrew Coates
Author: Paul-Andre Meyer
Author: Henry P. McKean
Author: 
Author: Robert W. Ottman
Author: Peter Barnes