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Author: James Anthony Brown Publisher: McGraw-Hill Humanities, Social Sciences & World Languages ISBN: Category : Business & Economics Languages : en Pages : 584
Book Description
This text explores the essential elements of broadcast management and looks at all levels of management in each of the major components of the broadcasting cable industry including, personnel, audiences, programming, sales, finance, law and engineering. Third revised edition.
Author: James Anthony Brown Publisher: McGraw-Hill Humanities, Social Sciences & World Languages ISBN: Category : Business & Economics Languages : en Pages : 584
Book Description
This text explores the essential elements of broadcast management and looks at all levels of management in each of the major components of the broadcasting cable industry including, personnel, audiences, programming, sales, finance, law and engineering. Third revised edition.
Author: Peter Pringle Publisher: Taylor & Francis ISBN: 1136028668 Category : Language Arts & Disciplines Languages : en Pages : 432
Book Description
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
Author: R.M. Reed Publisher: Springer Science & Business Media ISBN: 146846521X Category : Social Science Languages : en Pages : 635
Book Description
This is a major reference work about the overlapping fields of television, cable and video. With both technical and popular appeal, this book covers the following areas: advertising, agencies, associations, companies, unions, broadcasting, cable-casting, engineering, events, general production and programming.
Author: William G. Covington Publisher: University Press of America ISBN: 9780761814368 Category : Performing Arts Languages : en Pages : 164
Book Description
Creativity in Television & Cable Managing & Producing applies the concepts of goal-setting and motivation used in general business to television and cable management. This is the first book to adapt these practices, which have been used in the general business press for many years, to the specific context of television and cable management. William G. Covington Jr. approaches this subject from a systems theory perspective, analyzing motivation and creativity within television stations. He provides guidelines that allow managers to meet the challenge of bringing together very different units into a cohesive whole. This approach maintains an overall focus, while stimulating creativity within the various units in the system. Built upon the natural goal-setting and motivation responsibilities of all managers, this book brings these concepts into the television and cable managing and producing field for the first time.
Author: Broadcast Cable Financial Mana Publisher: CRC Press ISBN: 1136032746 Category : Language Arts & Disciplines Languages : en Pages : 232
Book Description
From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.
Author: Peter K. Pringle Publisher: ISBN: Category : Business & Economics Languages : en Pages : 450
Book Description
This new edition reflects the changing practices and priorities including: new regulations and guidelines; updates of broadcast programming; and a vision of what is to come in electronics media management in the future.
Author: Leonard Mogel Publisher: Leonard Mogel ISBN: 9780823077304 Category : Broadcasting Languages : en Pages : 356
Book Description
This guide provides industry background and career advice in a three-part arrangement. The first, on television, covers organizational structures within the networks and stations, programming, syndication, new technology, and the structures of cable television. The second part, on radio, focuses programming formats, advertising formats, advertising
Author: Christopher H. Sterling Publisher: Routledge ISBN: 1135456488 Category : Reference Languages : en Pages : 3166
Book Description
Produced in association with the Museum of Broadcast Communications in Chicago, the Encyclopedia of Radio includes more than 600 entries covering major countries and regions of the world as well as specific programs and people, networks and organizations, regulation and policies, audience research, and radio's technology. This encyclopedic work will be the first broadly conceived reference source on a medium that is now nearly eighty years old, with essays that provide essential information on the subject as well as comment on the significance of the particular person, organization, or topic being examined.
Author: James Anthony Brown
Author: James Anthony Brown
Author: Norman Marcus
Author: Ward L. Quaal
Author: Peter Pringle
Author: R.M. Reed
Author: William G. Covington
Author: Broadcast Cable Financial Mana
Author: Peter K. Pringle
Author: Leonard Mogel
Author: Christopher H. Sterling