Author: Publisher:
ISBN:
Category : Broadcast advertising
Languages : en
Pages : 724
Book Description
Broadcasting Yearbook
Author: Publisher:
ISBN:
Category : Broadcast advertising
Languages : en
Pages : 724
Book Description
Film Year Book
Author: Broadcasting Yearbook
Author: Publisher:
ISBN:
Category : Broadcast advertising
Languages : en
Pages : 506
Book Description
The Film Daily Year Book of Motion Pictures
Author: Publisher:
ISBN:
Category : Motion picture industry
Languages : en
Pages : 1296
Book Description
Broadcasting: Yearbook-marketbook Issue
Author: Statistical Abstract of the United States
Author: New Serial Titles
Author: Publisher:
ISBN:
Category : Periodicals
Languages : en
Pages : 1300
Book Description
A union list of serials commencing publication after Dec. 31, 1949.
Literary Market Place
Author: John Keith HanrahanPublisher:
ISBN:
Category : Authorship
Languages : en
Pages : 372
Book Description
The business directory of American book publishing.
National Union Catalog
Author: Publisher:
ISBN:
Category : Union catalogs
Languages : en
Pages : 680
Book Description
Includes entries for maps and atlases.
Media Selling
Author: Charles WarnerPublisher: John Wiley & Sons
ISBN: 1405158395
Category : Business & Economics
Languages : en
Pages : 617
Book Description
This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data