R/GA Digital Studios PDF Download

Author: R/GA Digital Studios
Publisher:
ISBN:
Category :
Languages : en
Pages :

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Author: Liz Faber
Publisher: Documenta
ISBN:
Category : Design
Languages : en
Pages : 158

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Browser edits the often confusing world of the net, extracting from the mass of sites appearing each day those that are most worth looking at and learning from. Highlighting the best designed sites, it explains why and how they work.

Author: Rama Venkatasawmy
Publisher: Rowman & Littlefield
ISBN: 0739176218
Category : Language Arts & Disciplines
Languages : en
Pages : 345

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The Digitization of Cinematic Visual Effects: Hollywood's Coming of Age, by Rama Venkatasawmy, analyzes how the Hollywood cinema industry's visual effects applications have not only motivated the expansion of filmmaking praxis, they have also influenced the evolution of viewing pleasures and spectatorship experiences. Following the digitization of their associated technologies, VFX have been responsible for multiplying the strategies of representation and storytelling, as well as extending the range of stories that can potentially be told onscreen. By the same token, the visual standards of the Hollywood film's production and exhibition have been growing in sophistication. On the basis of displaying groundbreaking VFX--immaculately realized through the application of cutting-edge technologies and craftsmanship--and of projecting such a significant degree of visual innovation and originality, certain Hollywood movies have established techno-visual trends and industrial standards for subsequent filmmaking practice. Hollywood cinema's entry into the digital realm is intertwined with the intensification of conglomeratic practices within the movie business, the domain of techno-scientific R&D in filmmaking, and the unification of corporate media, information technology, and entertainment. Hence, the standardization of, and convergence toward, the digital medium is emblematic of Hollywood cinema's techno-industrial evolution in the late twentieth century. Accordingly, this volume identifies various synergies and partnerships--between VFX providers, movie studios, graphic designers, and more--that have emerged from a progressive growth of awareness in Hollywood of the digital medium's potential.

Author: Paul Grainge
Publisher: Routledge
ISBN: 131751372X
Category : Social Science
Languages : en
Pages : 269

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From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production. In a wide-ranging analysis, Paul Grainge and Catherine Johnson explore the intermediaries – advertising agencies, television promotion specialists, movie trailer houses, digital design companies – that compete and collaborate in the fluid, fast-moving world of promotional screen work. Through interview-based fieldwork with companies and practitioners based in the UK, US and China, Promotional Screen Industries encourages us to see promotion as a professional and creative discipline with its own opportunities and challenges. Outlining how shifts in the digital media environment have unsettled the boundaries of ‘promotion’ and ‘content’, the authors provide new insight into the sector, work, strategies and imaginaries of contemporary screen promotion. With case studies on mobile communication, television, film and live events, this timely book offers a compelling examination of the industrial configurations and media forms, such as ads, apps, promos, trailers, digital shorts, branded entertainment and experiential media, that define promotional screen culture at the beginning of the twenty-first century.

Author: Jonathan Rosenbaum
Publisher: Bloomsbury Publishing
ISBN: 1838715215
Category : Performing Arts
Languages : en
Pages : 120

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When it was released in 1995, Dead Man puzzled many audiences and critics. Jim Jarmusch's reputation was for directing slick, hip contemporary films. And Dead Man was a black-and-white Western. As time has passed, though, the number of its admirers has grown rapidly. Indeed Dead Man, with its dark and unconventional treatment of violence, racism and capitalism, may be Jarmusch's finest work to date. This is Jonathan Rosenbaum's view. For him, Dead Man is both a quantum leap and a logical next step in Jarmusch's career. Starring Johnny Depp as the uprooted accountant William Blake and Gary Farmer as his enigmatic Native American companion, Nobody, and with startling cameos from Robert Mitchum, John Hurt and Iggy Pop, Dead Man is by turns shocking, comic and deeply moving. This book explorers and celebrates a masterpiece of 1990s American cinema.

Author: Mel Carson
Publisher: Kogan Page Publishers
ISBN: 0749466057
Category : Business & Economics
Languages : en
Pages : 232

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Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era. Springer and Carson have tracked down and documented behind-the-scenes insight, decisions and opinions that inspired digital phenomena such as Virtual Reality, Dove's "Real Beauty" campaign, Obama's 2008 presidential campaign, celebrity take-up of Twitter and Artists Without a Label, a free digital music distribution service for independent artists. The 20 digital entrepreneurs profiled span the globe; some performed their ground-breaking work in environments like Google, Facebook, Microsoft, Victors & Spoils, OgilvyOne, R/GA, AKQA, Sapient Nitro and Apple, while others performed digital miracles all on their own. Together these stories expose the secrets of success from pioneers that everyone can learn from. Packed full of unique insight, Pioneers of Digital provides advice and inspiration for readers interested in twenty-first century commercial online thinking. More at www.PioneersOfDigital.com The pioneers: Thomas Gensemer MyBO and Obama's 2008 Presidential Campaign June Cohen Hotwired and TED.com Denzyl Feigelson iTunes Advisor and Artists Without A Label Vanessa Fox Google and Nine By Blue Gurbaksh Chahal ClickAgents and BlueLithium Jaron Lanier Virtual reality and Microsoft Research Angel Chen OgilvyOne China John Winsor Victors & Spoils Danny Sullivan Search Engine Land Alex Bogusky, Bob Cianfrone Burger King's Subservient Chicken Avinash Kaushik Digital marketing evangelist, Google Carolyn Everson MTV Networks and Facebook Malcolm Poynton Dove Campaign for Real Beauty Qi Lu Yahoo!, Microsoft and Bing Ajaz Ahmed AKQA Martha Lane Fox Lastminute.com and the UK government's digital champion Kyle MacDonald One Red Paperclip Jess Greenwood Contagious Magazine and R/GA Zhang Minhui Sohu.com.cn Stephen Fry

Author: Steven Heller
Publisher: John Wiley & Sons
ISBN: 111803421X
Category : Design
Languages : en
Pages : 336

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Book Description
From the author of the bestselling Becoming a Graphic Designer and the editor of Adobe Think Tank comes this clear overview of the field of digital design This complete guide to the evolving digital design disciplines opens the door to today’s most sought-after job opportunities in Web, video, broadcast, game, and animation design. Featuring over 45 interviews with leading digital designers and more than 225 illustrations, the book covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. This is an ideal starting point for anyone considering a career in the digital design world. Steven Heller (New York, NY) is the co-chair of the MFA Designer As Author program and co-founder of the MFA in Design Criticism program at the School of Visual Arts, New York. He is the author or editor of over 100 books on design and popular culture, including Becoming a Graphic Designer (0-471-71506-9). David Womack (New York, NY) writes about trends in design and technology for numerous publications and consults on digital strategy for leading organizations. He is the editor of Adobe Think Tank.

Author:
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 346

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Author: Evan Rosen
Publisher: Prentice Hall PTR
ISBN: 9780132683272
Category : Business communication
Languages : en
Pages : 416

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This is a practical guide to the design, conduction, analysis and reporting of clinical trials with anticancer drugs. It includes coverage of basic biostatistics for the clinical trialist, and fundamental concepts in clinical pharmacology.

Author: David F. Rogers
Publisher: Morgan Kaufmann
ISBN: 1558606696
Category : Computers
Languages : en
Pages : 344

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NURBS (Non-uniform Rational B-Splines) are the computer graphics industry standard for curve and surface description. They are now incorporated into all standard computer-aided design and drafting programs (for instance, Autocad). They are also extensively used in all aspects of computer graphics including much of the modeling used for special effects in film and animation, consumer products, robot control, and automobile and aircraft design. So, the topic is particularly important at this time because NURBS are really at the peak of interest as applied to computer graphics and CAD of all kind.