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Author: V. Kashturi Rangan Publisher: John Wiley & Sons ISBN: 0787988545 Category : Business & Economics Languages : en Pages : 455
Book Description
Based on research presented at The Harvard Business School’s first-ever conference on business approaches to poverty alleviation, Business Solutions for the Global Poor brings together perspectives from leading academics and corporate, non-profit and public sector managers. The contributors draw on practical and dynamic how-to insights from leading BOP ventures from more than twenty countries world-wide. This important volume reflects poverty’s multi-faceted nature and a broad range of actors—multinational and local businesses, entrepreneurs, civil society organizations and governments—that play a role in its alleviation.
Author: V. Kashturi Rangan Publisher: John Wiley & Sons ISBN: 0787988545 Category : Business & Economics Languages : en Pages : 455
Book Description
Based on research presented at The Harvard Business School’s first-ever conference on business approaches to poverty alleviation, Business Solutions for the Global Poor brings together perspectives from leading academics and corporate, non-profit and public sector managers. The contributors draw on practical and dynamic how-to insights from leading BOP ventures from more than twenty countries world-wide. This important volume reflects poverty’s multi-faceted nature and a broad range of actors—multinational and local businesses, entrepreneurs, civil society organizations and governments—that play a role in its alleviation.
Author: Gilbert A. Churchill Publisher: Houghton Mifflin ISBN: 9780030983672 Category : Dataindsamling Languages : en Pages : 0
Book Description
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
Author: Lourdes Casanova Publisher: Palgrave MacMillan ISBN: Category : Business & Economics Languages : en Pages : 248
Book Description
"Most of the research on multinationals has focused on companies from developed markets. Research on multinationals from emerging economies is relatively new and most of the attention has been focused on multinationals from Asia. Little research has been done on the internationalization strategies and challenges of Latin American multinationals. This book aims to fill this void. Studying Latin American multinationals will not only provide insights into specific strategies deployed by successful firms but will also identify best practices that can be employed by the next generation multinationals from emerging markets." --Book Jacket.
Author: Marc Bloch Publisher: ISBN: 9789360804695 Category : History Languages : en Pages : 0
Book Description
This book explains that the history based on judgemental aspect is something not to be done, and provides a wider explanation rather than providing in normative terms.
Author: Dawn Iacobucci Publisher: South Western Educational Publishing ISBN: 9780538743778 Category : Marketing research Languages : en Pages : 604
Book Description
Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for today’s marketing research, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 10e, International Edition ensures the reader develops a strong conceptual as well as practical understanding of marketing research as it’s practiced today.The book’s thorough coverage of the six stages of the research process provides a solid marketing research framework while addressing topics and tools of emerging importance. New Qualtrics™ research activities and coverage of SPSS 17 offer first-hand practice with some of the most popular online survey tools used in business today. With its proven applications, clear presentation, and variety of timely cases, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 10e, International Edition serves as an exceptional learning tool for today’s learners and as an invaluable reference tool for professionals throughout their careers.
Author: Richard North Patterson Publisher: Ballantine Books ISBN: 0345469798 Category : Fiction Languages : en Pages : 560
Book Description
In the high-stakes, high-pressure world of presidential politics, where predators carry microphones and one misstep can savage a lifetime of achievement, Kerry Kilcannon is the rarest player of all. Kilcannon believes he can make the system work. And he just may die trying. Driven by the violent nightmare of his childhood, fueled by forces that few could understand, and burdened by secrets no one must know, Kilcannon is running for President—and entering the crucial battleground of California with seven days to go. But for Kilcannon, there are hurdles that his courage, charisma, and compassion may not overcome: the network correspondent he still loves; the reporter bent on their exposure; the rival who’ll do anything to win; and the fanatic who believes that he must murder Kilcannon to protect the right to life. . . .
Author: V. Kashturi Rangan
Author: V. Kashturi Rangan
Author: Gilbert A. Churchill
Author: Lourdes Casanova
Author: Marc Bloch
Author: Sylvanus Griswold Morley
Author: V. Gordon Childe
Author: Dawn Iacobucci
Author: Richard North Patterson