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Author: Zheng Fang Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
This study examines two issues which have challenged prior experimental or survey research: (1) whether the time-varying effects of service recovery on customer satisfaction may follow a long decay or short decay and (2) why and what service recovery efforts have a higher and quicker buildup, with respect to the significance and timing of recovering customer satisfaction losses due to service failures. We do so with a real-world dataset from China's mobile phone markets. We developed multivariate time-series model to simulate the dynamic service recovery process and implemented Bayesian estimation to resolve over-parameterization problem. The empirical results surprisingly reveals that apology-based service recovery efforts are the least effective in salvaging customer satisfaction, with the shortest decay and lowest buildup intensity. In contrast, quality improvement is the most effective, with the highest buildup and longest decay but slowest buildup toward the peak impact point. Compensation has a moderate and stable impact over time. Communications' impact on customer satisfaction builds up the quickest, though with mild endurance and magnitude. Also, the decomposition models enable managers to monitor how many percentages of customer satisfaction gains are originated from which types of service rescue efforts.
Author: Zheng Fang Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
This study examines two issues which have challenged prior experimental or survey research: (1) whether the time-varying effects of service recovery on customer satisfaction may follow a long decay or short decay and (2) why and what service recovery efforts have a higher and quicker buildup, with respect to the significance and timing of recovering customer satisfaction losses due to service failures. We do so with a real-world dataset from China's mobile phone markets. We developed multivariate time-series model to simulate the dynamic service recovery process and implemented Bayesian estimation to resolve over-parameterization problem. The empirical results surprisingly reveals that apology-based service recovery efforts are the least effective in salvaging customer satisfaction, with the shortest decay and lowest buildup intensity. In contrast, quality improvement is the most effective, with the highest buildup and longest decay but slowest buildup toward the peak impact point. Compensation has a moderate and stable impact over time. Communications' impact on customer satisfaction builds up the quickest, though with mild endurance and magnitude. Also, the decomposition models enable managers to monitor how many percentages of customer satisfaction gains are originated from which types of service rescue efforts.
Author: Bo Edvardsson Publisher: Springer Nature ISBN: 3030918289 Category : Business & Economics Languages : en Pages : 1031
Book Description
This handbook provides an innovative, thorough overview of service management. It draws together an impressive, international group of leading scholars who offer a truly global perspective, exploring current literature and laying out guidance for future research. Beginning with defining service as a perspective on value creation, and service management as “a set of organizational competencies for enabling and realizing value creation through service,” it then moves on to follow the evolution of service research. From there, the book is structured into six main themes: perspectives on service management; service strategy; service leadership and transition; service design and innovation; service interaction; quality and operations; and service management and technology. This book is valuable reading for academics, lecturers, and students studying service management, operations management, and service research.
Author: Jochen Wirtz Publisher: World Scientific Publishing Company ISBN: 194465903X Category : Business & Economics Languages : en Pages : 801
Book Description
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Author: Kristian Döscher Publisher: Springer Science & Business Media ISBN: 3658056371 Category : Business & Economics Languages : en Pages : 302
Book Description
The book is related to the handling of product and service failures in business-to-business markets. The concept of “recovery management” embraces all activities of seller firms to effectively handle failure situations in order to restore customer satisfaction and attain customer retention. Since prior research on recovery management has been mostly related to business-to-consumer (B2C) markets and business-to-business markets (B2B) reflect significantly different characteristics, a context-specific approach to handle product or service failures in B2B markets is required by researchers and practitioners alike. Based on a profound qualitative and quantitative investigation, Kristian Döscher derives the fundamental conceptual dimensions and discloses the relational consequences as well as the financial contributions of recovery management in B2B markets.
Author: Klaus Schöfer Publisher: diplom.de ISBN: 3832462910 Category : Business & Economics Languages : en Pages : 287
Book Description
Inhaltsangabe:Abstract: Although many firms may aspire to offer zero defects service, the possibility of service failures cannot be wholly eliminated simply because of the variety of factors that may impact on the delivery process. Consequently, the manner in which firms respond to service failures is increasingly seen as a factor that may separate the more successful firms form the others. This response, termed service recovery, is defined as the process by which the firm attempts to rectify a service failure. Some researchers suggest that a firm s response to failures can either reinforce customer relationships or exacerbate the negative effects of the failure. In fact, some assert that it is often a firm s response to a failure, rather than the failure itself, that triggers discontent. Recoveries are critical because customers perceiving poor recovery efforts may dissolve the buyer-seller relationship and purchase elsewhere. Such customer turnover can be costly, especially given that it costs more to win new customers than it does to retain current ones. As a consequence, service failure and recovery encounters have been recognised as critical moments of truth for organisations in their efforts to satisfy and keep customers. Although there is a substantial literature on customer (dis)satisfaction and complaining behaviour, relatively little progress has been made in developing a theoretical understanding of how consumer evaluate a company s response to service failure and recovery encounters. Using perceived justice theory as a conceptual foundation, the current research develops and tests a model that (1) explains how customers evaluate service failure and recovery encounters and (2) how these evaluations affect customer satisfaction and subsequent post-purchase behaviour and attitudes. The study employed a two-stage research strategy. The first phase of the research included an extensive literature review and exploratory research involving semi-structured interviews and experiments. This first stage resulted in the development of a research model establishing the links between the antecedents and outcomes of customer satisfaction judgments involving service failure and recovery encounters. In the second phase, the proposed conceptual model was evaluated through a self-administered, cross-sectional survey. Respondents were requested to recall a time when they complained to a travel and tourism services provider about a failed [...]
Author: Efrem Sisay Publisher: LAP Lambert Academic Publishing ISBN: 9783659365829 Category : Languages : en Pages : 92
Book Description
Organizations cannot avoid service failure.Service failure is inevitable due to the unique characteristics of the service itself. Therefore, they should develop effective recovery strategy to handle service failures properly. However, developing effective recovery strategy is not an easy task especially in the banking industry. Most customers who complained were not pleased with the banks' recovery efforts because they were not treated fairly and the service recovery efforts were far away from adequate justice. Consequently, failed service recovery following the initial service failure is leading the banks' customers to dissatisfaction and to switch their patronage to competitors.This study provides brief explanations on how justice oriented recovery affects customer satisfaction and how recovery satisfaction in turn affects customer loyalty.
Author: Wilson Ozuem Publisher: Universal-Publishers ISBN: 1627347402 Category : Business & Economics Languages : en Pages : 386
Book Description
This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, allowing for a critical comprehensive overview of the phenomenon across diverse streams. The book provides insight into fashion and luxury retailing in the context of both online and brick and mortar retailers based on a variety of market scenarios. It deciphers the rationale of customer behavioral and decision making in online and offline luxury and fashion purchasing contexts. It provides an overview of the challenges that the industry faces with the advent of the evolving omni-channel environment. The multiple theoretical and practical nuances of the fashion and luxury industry are presented. In this sense, the book is a fundamental reference point for the students and academics. This book will be of interest to practitioners in the fashion and luxury retailing sectors. Also, many policy makers will find the conceptual and exploratory insight of this book relevant to their organizational and retailing policies. The new knowledge that is produced in this book is a ground breaker in the fashion and luxury literature. It offers insight from both theoretical and practical perspectives from both retailer and customer perspectives.
Author: Jochen Wirtz Publisher: World Scientific ISBN: 1944659811 Category : Business & Economics Languages : en Pages : 683
Book Description
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact [email protected] Features:
Author: Delener, N. Publisher: IGI Global ISBN: 1466600780 Category : Business & Economics Languages : en Pages : 732
Book Description
"This book explores areas such as strategy development, service contracts, human capital management, leadership, management, marketing, e-government, and e-commerce"--Provided by publisher.
Author: V. Kumar Publisher: Edward Elgar Publishing ISBN: 1781004986 Category : Business & Economics Languages : en Pages : 521
Book Description
Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizin
Author: Zheng Fang
Author: Zheng Fang
Author: Bo Edvardsson
Author: Jochen Wirtz
Author: Kristian Döscher
Author: Klaus Schöfer
Author: Efrem Sisay
Author: Wilson Ozuem
Author: Jochen Wirtz
Author: Delener, N.
Author: V. Kumar