Author: Matthew Lane HawkinsPublisher:
ISBN:
Category :
Languages : en
Pages : 178
Book Description
Quantifying the Art of Retail Site Selection
Author: Matthew Lane HawkinsPublisher:
ISBN:
Category :
Languages : en
Pages : 178
Book Description
The Routledge Companion to Arts Marketing
Author: Daragh O'ReillyPublisher: Routledge
ISBN: 1135012202
Category : Art
Languages : en
Pages : 593
Book Description
The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.
New Developments in Retail Trading Area Analysis and Site Selection
Author: Jac L. GoldstuckerPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 100
Book Description
Scale Journal
Author: Publisher:
ISBN:
Category : Weights and measures
Languages : en
Pages : 550
Book Description
Measuring Market Risk
Author: Kevin DowdPublisher: John Wiley & Sons
ISBN: 0470855215
Category : Business & Economics
Languages : en
Pages : 395
Book Description
The most up-to-date resource on market risk methodologies Financial professionals in both the front and back office require an understanding of market risk and how to manage it. Measuring Market Risk provides this understanding with an overview of the most recent innovations in Value at Risk (VaR) and Expected Tail Loss (ETL) estimation. This book is filled with clear and accessible explanations of complex issues that arise in risk measuring-from parametric versus nonparametric estimation to incre-mental and component risks. Measuring Market Risk also includes accompanying software written in Matlab—allowing the reader to simulate and run the examples in the book.
Assessment in Creative Disciplines
Author: David ChasePublisher:
ISBN: 9781612294278
Category : Education
Languages : en
Pages : 180
Book Description
Alternating-current Measuring Instruments ; Watt-hour Meters ; Voltage Regulation of Alternating-current Circuits ; Electric Lamps ; Electric Heating ; Local Distribution of Electrical Energy ; Long-distance Transmission of Electrical Energy ; Line Calculations ; Interior Wiring ; Sign Wiring
Author: Publisher:
ISBN:
Category : Electric apparatus and appliances
Languages : en
Pages : 662
Book Description
Marketing Management
Author: Alain JolibertPublisher: Bloomsbury Publishing
ISBN: 0230363679
Category : Business & Economics
Languages : en
Pages : 464
Book Description
Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four main processes: strategic positioning, market intelligence, value creation and value generation. Adopting a global approach, the book focuses on value creation and introduces students to the tools of the marketing mix in a process oriented manner. New to this edition: - New coverage of technology applications and developments and B2B marketing - Consistent focus on value creation throughout - More examples to illustrate theory - Enhanced pedagogy including long case studies and exercises in every chapter With its unique approach and international coverage, this book is essential reading for advanced undergraduate and postgraduate students of Marketing Management and will also appeal to MBA and other post-experience students.
Proceedings
Author: American Institute for Decision Sciences. MeetingPublisher:
ISBN:
Category : Decision making
Languages : en
Pages : 500
Book Description
Progress in Automation, Robotics and Measuring Techniques
Author: Roman SzewczykPublisher: Springer
ISBN: 3319158473
Category : Technology & Engineering
Languages : en
Pages : 340
Book Description
This book presents recent progresses in control, automation, robotics and measuring techniques. It includes contributions of top experts in the fields, focused on both theory and industrial practice. The particular chapters present a deep analysis of a specific technical problem which is in general followed by a numerical analysis and simulation and results of an implementation for the solution of a real world problem. The presented theoretical results, practical solutions and guidelines will be useful for both researchers working in the area of engineering sciences and for practitioners solving industrial problems.