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Author: Gayle Jennings Publisher: Routledge ISBN: 1136370218 Category : Business & Economics Languages : en Pages : 268
Book Description
* Examines the multiple meanings of quality across a variety of settings, as well as across and between various stakeholder groups * Defines and applies theoretical frameworks and research models from a cross-disciplinary perspective * Provides international perspective through case studies, extensive references, and web resources
Author: Gayle Jennings Publisher: Routledge ISBN: 1136370218 Category : Business & Economics Languages : en Pages : 268
Book Description
* Examines the multiple meanings of quality across a variety of settings, as well as across and between various stakeholder groups * Defines and applies theoretical frameworks and research models from a cross-disciplinary perspective * Provides international perspective through case studies, extensive references, and web resources
Author: Gayle Jennings Publisher: Routledge ISBN: 0750678119 Category : Business & Economics Languages : en Pages : 268
Book Description
The book draws together writers from different backgrounds and interdisciplinary interests and research methodologies, as a consequence, the book provides a model of the way researchers can work together to illuminate an area and to provide multiple representations and interpretations of that area. Moreover the book demonstrates interdisciplinary, transdisciplinary and intradisciplinary approaches and collaborations. Kathleen Andereck, Ph. D., Arizona State University West Sue Beeton, Ph. D., La Trobe University Heather E. Bowen, Ph. D., George Mason University Kelly S.-
Author: Liping A. Cai Publisher: Emerald Group Publishing ISBN: 1787563839 Category : Business & Economics Languages : en Pages : 336
Book Description
This book offers conceptual discourse, empirical evidence, application of existing and emerging theories, and implication of practical findings. It discusses the perspectives of both providers and recipients of quality services across a wide spectrum of hospitality and tourism sectors.
Author: Ralph Bailey (Professor of European integration and globalization) Publisher: ISBN: 9788183767194 Category : Tourism Languages : en Pages : 256
Author: Saurabh Kumar Dixit Publisher: Routledge ISBN: 0429512317 Category : Business & Economics Languages : en Pages : 653
Book Description
The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.
Author: Noel Scott Publisher: Routledge ISBN: 1317987268 Category : Business & Economics Languages : en Pages : 309
Book Description
This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun. This book was based on a special issue of Journal of Hospitality Marketing & Mangement.
Author: Liping A. Cai Publisher: Emerald Group Publishing ISBN: 1787563847 Category : Business & Economics Languages : en Pages : 333
Book Description
This book offers conceptual discourse, empirical evidence, application of existing and emerging theories, and implication of practical findings. It discusses the perspectives of both providers and recipients of quality services across a wide spectrum of hospitality and tourism sectors.
Author: Publisher: Emerald Group Publishing ISBN: 1786352893 Category : Business & Economics Languages : en Pages : 584
Book Description
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Author: Augusto Costa, Rui Publisher: IGI Global ISBN: 1799887774 Category : Business & Economics Languages : en Pages : 407
Book Description
Tourism is facing a new paradigm that has been brought on by the introduction of experiences in the development, management, and promotion of tourism. Associating experiences to tourism destination and products allows tourists to relate to their vacations differently and helps to fuel a destination’s competitiveness and compliance with new needs and motivations that are being driven by the tourists. When properly design, managed, and developed, tourism experiences can contribute to the destination’s overall sustainability by maximining tourism’s positive impacts and fostering their spillover to local communities. Planning and Managing the Experience Economy in Tourism is an essential reference book that seeks to advance research on tourism experience as well as investigate how tourism experiences can create and increase tourism competitiveness. The book explores how the experience concept has evolved in the last decade, alongside the needs and motivations of consumers, and how it can be conceptualized, designed, managed, and implemented both at the tourism firm and destination levels. Delving further into concepts like creative tourism, destination attributes, and smart experiences, this book serves as a dynamic resource for travel agencies, tourism managers, tourism professionals, marketers, destination managers, government officials, policymakers, academicians, students, tourism officials, planners, and researchers.
Author: Gayle Jennings
Author: Gayle Jennings
Author: Gayle Jennings
Author: Liping A. Cai
Author: Ralph Bailey (Professor of European integration and globalization)
Author: Saurabh Kumar Dixit
Author: Noel Scott
Author: Liping A. Cai
Author: 
Author: Dayanand Prasad
Author: Augusto Costa, Rui