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Author: Edward Groenland Publisher: World Scientific ISBN: 9811206554 Category : Business & Economics Languages : en Pages : 311
Book Description
'The book is very simplistically written and, I consider that undergraduate students would find maximum chapters easy to comprehend and apply. I strongly recommend Qualitative Methodologies and Data Collection Methods: Toward Increased Rigour in Management Research for general and qualitative methodology courses and for practitioners and researchers searching for direction in planning or gaining a superior comprehension of qualitative research. It is an excellent book that gives brief and accommodating portrayals of major ascribes of qualitative research and priceless examples for planning and conducting research studies and various data collection methods in qualitative exploration.'Technological Forecasting & Social Change Globalisation opens new frontiers of research that require advanced research methods. While quantitative methods are ideal in some situations, qualitative methods are more appropriate for responding to 'how' questions in new contexts. They aim to understand and provide a holistic picture via interaction — a unique advantage over quantitative methods. This textbook for graduate students introduces qualitative research and covers major qualitative methodologies and data collection methods.The choice of methodologies in this book is based on their actual applicability in management research. This approach provides a hands-on emphasis while maintaining both scientific rigour and rooting, and a high practicality level with respect to problem analysis, the collection of data, and the way this data should be analysed.Students and researchers will benefit from features including explanations of the advantages and disadvantages of methodological choices, and elaborated examples of good articles. The reader will acquire an overview of current methodologies, which will facilitate the choice process with respect to research approaches, and is also encouraged to bring personal research skills to a higher level.
Author: Edward Groenland Publisher: World Scientific ISBN: 9811206554 Category : Business & Economics Languages : en Pages : 311
Book Description
'The book is very simplistically written and, I consider that undergraduate students would find maximum chapters easy to comprehend and apply. I strongly recommend Qualitative Methodologies and Data Collection Methods: Toward Increased Rigour in Management Research for general and qualitative methodology courses and for practitioners and researchers searching for direction in planning or gaining a superior comprehension of qualitative research. It is an excellent book that gives brief and accommodating portrayals of major ascribes of qualitative research and priceless examples for planning and conducting research studies and various data collection methods in qualitative exploration.'Technological Forecasting & Social Change Globalisation opens new frontiers of research that require advanced research methods. While quantitative methods are ideal in some situations, qualitative methods are more appropriate for responding to 'how' questions in new contexts. They aim to understand and provide a holistic picture via interaction — a unique advantage over quantitative methods. This textbook for graduate students introduces qualitative research and covers major qualitative methodologies and data collection methods.The choice of methodologies in this book is based on their actual applicability in management research. This approach provides a hands-on emphasis while maintaining both scientific rigour and rooting, and a high practicality level with respect to problem analysis, the collection of data, and the way this data should be analysed.Students and researchers will benefit from features including explanations of the advantages and disadvantages of methodological choices, and elaborated examples of good articles. The reader will acquire an overview of current methodologies, which will facilitate the choice process with respect to research approaches, and is also encouraged to bring personal research skills to a higher level.
Author: Lisa M. Given Publisher: SAGE Publications ISBN: 1452265895 Category : Social Science Languages : en Pages : 1073
Book Description
Qualitative research is designed to explore the human elements of a given topic, while specific qualitative methods examine how individuals see and experience the world. Qualitative approaches are typically used to explore new phenomena and to capture individuals′ thoughts, feelings, or interpretations of meaning and process. Such methods are central to research conducted in education, nursing, sociology, anthropology, information studies, and other disciplines in the humanities, social sciences, and health sciences. Qualitative research projects are informed by a wide range of methodologies and theoretical frameworks. The SAGE Encyclopedia of Qualitative Research Methods presents current and complete information as well as ready-to-use techniques, facts, and examples from the field of qualitative research in a very accessible style. In taking an interdisciplinary approach, these two volumes target a broad audience and fill a gap in the existing reference literature for a general guide to the core concepts that inform qualitative research practices. The entries cover every major facet of qualitative methods, including access to research participants, data coding, research ethics, the role of theory in qualitative research, and much more—all without overwhelming the informed reader. Key Features Defines and explains core concepts, describes the techniques involved in the implementation of qualitative methods, and presents an overview of qualitative approaches to research Offers many entries that point to substantive debates among qualitative researchers regarding how concepts are labeled and the implications of such labels for how qualitative research is valued Guides readers through the complex landscape of the language of qualitative inquiry Includes contributors from various countries and disciplines that reflect a diverse spectrum of research approaches from more traditional, positivist approaches, through postmodern, constructionist ones Presents some entries written in first-person voice and others in third-person voice to reflect the diversity of approaches that define qualitative work Key Themes Approaches and Methodologies Arts-Based Research, Ties to Computer Software Data Analysis Data Collection Data Types and Characteristics Dissemination History of Qualitative Research Participants Quantitative Research, Ties to Research Ethics Rigor Textual Analysis, Ties to Theoretical and Philosophical Frameworks The SAGE Encyclopedia of Qualitative Research Methods is designed to appeal to undergraduate and graduate students, practitioners, researchers, consultants, and consumers of information across the social sciences, humanities, and health sciences, making it a welcome addition to any academic or public library.
Author: Jane Mills Publisher: SAGE ISBN: 1446296717 Category : Social Science Languages : en Pages : 289
Book Description
Fresh, insightful and clear, this exciting textbook provides an engaging introduction to the application of qualitative methodology in the real world. Expert researchers then trace the history and philosophical underpinnings of different methodologies, explore the specific demands each places upon the researcher and robustly set out relevant issues surrounding quality and rigor. Featured methodologies include action research, discourse analysis, ethnography, grounded theory, case studies and narrative inquiry. This practical book provides a helpful guide to the research process - it introduces the relevant methods of generating, collecting and analysing data for each discrete methodology and then looks at best practice for presenting findings. This enables new researchers to compare qualitative methods and to confidently select the approach most appropriate for their own research projects. Key features include: Summary table for each chapter - allowing quick checks to test knowledge ′Window into′ sections - real world examples showing each methodology in action Student activities Learning objectives Full glossary Annotated suggestions for further reading Links to downloadable SAGE articles Links to relevant websites and organizations This is an invaluable resource for students and researchers across the social sciences and a must-have guide for those embarking on a research project.
Author: Deborah Padgett Publisher: SAGE ISBN: 1412990335 Category : Family & Relationships Languages : en Pages : 313
Book Description
Designed to meet the needs of public health students, practitioners, and researchers, this edition offers a firm grounding in qualitative and mixed methods, including their social science roots and public health applications.
Author: Mats Alvesson Publisher: SAGE ISBN: 9780761953333 Category : Business & Economics Languages : en Pages : 244
Book Description
This volume provides a detailed discussion of the practice of critical research in organizations, utilizing and integrating both qualitative research processes and critical theories of organizations.
Author: David Carson Publisher: SAGE ISBN: 1446234983 Category : Business & Economics Languages : en Pages : 255
Book Description
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.
Author: Bruce Lawrence Berg Publisher: ISBN: 9781292022499 Category : Social sciences Languages : en Pages : 416
Book Description
Qualitative Research Methods - collection, organization, and analysis strategies This text shows novice researchers how to design, collect, and analyze qualitative data and then present their results to the scientific community. The book stresses the importance of ethics in research and taking the time to properly design and think through any research endeavor.
Author: David Deakins Publisher: SAGE Publications Limited ISBN: 1529678722 Category : Business & Economics Languages : en Pages : 328
Book Description
This popular and well received standard text on Entrepreneurship has been completely revised and updated for the second edition. The text retains the favourably reviewed features of the first edition which include the importance of context, diversity and differing international entrepreneurial practice, yet is underpinned by coverage and application of relevant theory. In particular, the text now contains important and entirely new sections on entrepreneurship in the face of multiple global crises, evidence on entrepreneurial resilience, new case study material on examples of international entrepreneurship from developing countries including a new section on Entrepreneurship in Sub-Saharan Africa, new case material on ‘clean technology’ entrepreneurship and on green finance, and a new chapter on Indigenous Entrepreneurship. All chapters have been completely updated to reflect increased diversity and the place of Entrepreneurship in the context of multiple global crises. The text retains the pedagogic features of the first edition which are consistent throughout the text and include learning outcomes, boxed case studies with discussion questions, policy and practical issues, summaries of each chapter, recommended reading and suggested assignments. The text is complemented by online support material for tutors.
Author: Mario Mazzocchi Publisher: SAGE ISBN: 1446204014 Category : Business & Economics Languages : en Pages : 433
Book Description
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling
Author: Edward Groenland
Author: Edward Groenland
Author: Lisa M. Given
Author: Jane Mills
Author: Deborah Padgett
Author: Mats Alvesson
Author: David Carson
Author: Bruce Lawrence Berg
Author: David Deakins
Author: Mario Mazzocchi
Author: Greg Guest