Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Pursuing Customers PDF full book. Access full book title Pursuing Customers by Robert C. Prus. Download full books in PDF and EPUB format.
Author: Robert C. Prus Publisher: SAGE Publications, Incorporated ISBN: 9780803934085 Category : Business & Economics Languages : en Pages : 336
Book Description
The accounts of owners, sales administrators, marketing personnel and sales representatives are used to describe the basics of modern business practices in Pursuing Customers. The author focuses on the processes by which a business prepares for its customers from set up and management to purchasing goods, pricing, advertising and display. Each step in the process is brought alive with commentary by its participants - from shoe salesperson to department store manager. Business is described as an arena where participants construct a world of enticement, competition, strategy and negotiation.
Author: Robert C. Prus Publisher: SAGE Publications, Incorporated ISBN: 9780803934085 Category : Business & Economics Languages : en Pages : 336
Book Description
The accounts of owners, sales administrators, marketing personnel and sales representatives are used to describe the basics of modern business practices in Pursuing Customers. The author focuses on the processes by which a business prepares for its customers from set up and management to purchasing goods, pricing, advertising and display. Each step in the process is brought alive with commentary by its participants - from shoe salesperson to department store manager. Business is described as an arena where participants construct a world of enticement, competition, strategy and negotiation.
Author: Thomas C. Mackey Publisher: Ohio State University Press ISBN: 0814209882 Category : History Languages : en Pages : 310
Book Description
In Pursuing Johns, Thomas C. Mackey studies the New York Committee of Fourteen and its members' attempts to influence vagrancy laws in early-20th-century New York City as a way to criminalize men's patronizing of female prostitutes. It sought out and prosecuted the city's immoral hotels, unlicensed bars, opium dens, disorderly houses, and prostitutes. It did so because of the threats to individual "character" such places presented. In the early 1920s, led by Frederick Whitin, the Committee thought that the time had arrived to prosecute the men who patronized prostitutes through what modern parlance calls a "john's law." After a notorious test case failed to convict a philandering millionaire for vagrancy, the only statutory crime available to punish men who patronized prostitutes, the Committee lobbied for a change in the state's criminal law. In the process, this representative of traditional 19th-century purity reform allied with the National Women's Party, the advanced feminists of the 1920s. Their proposed "Customer Amendment" united the moral Right and the feminist Left in an effort to alter and use the state's criminal law to make men moral, defend their character, and improve New York City's overall morality. Mackey's contribution to the literature is unique. Instead of looking at how vice commissions targeted female prostitutes or the commerce supporting and surrounding them, Mackey concentrates on how men were scrutinized. Book jacket.
Author: Brian Strobel Publisher: CRC Press ISBN: 1000217736 Category : Business & Economics Languages : en Pages : 192
Book Description
This book is for the people who lead our companies. Our world suffered a staggering blow. We will recover. Many of our companies are still suffering. Some of them will not recover. We’re in a time of disruption. A company’s culture will play a big part in managing through this disruption. Senior leaders must establish a clear purpose, a strong set of core values, and a plan to translate strategy into action. Companies will be seeking to transform, to become more efficient and resilient. Most attempts to do so fail. They fail because we try to solve the wrong problem with the wrong system. We attempt to change the way people act. But to achieve sustained improvement, we must focus on changing the way they think. Over the last thirty years, we’ve experimented with Lean, Six Sigma, and other improvement initiatives. Each failed to move beyond average performance and sustain transformational improvement. Average then became a learned behavior. To move forward, we must unlearn some things. We must change our problem definition and our defined systems. And we can do this by framing the problem through the lens of Operational Excellence.
Author: Adrian Wiggins Publisher: Lulu.com ISBN: 1467528951 Category : Religion Languages : en Pages : 144
Book Description
Big fish is a metaphor for things you are destined to become or do in life. By showing the reader that by looking inward, the outer world and universe responds to what is on a person's inside. Life is full of challenges, defeats and triumphs. This book takes the reader on a journey to catch their heart's hopes and dreams.
Author: Daniel Quick Publisher: John Wiley & Sons ISBN: 1119822505 Category : Business & Economics Languages : en Pages : 242
Book Description
Deliver maximum value to customers and clients with this blueprint to customer success In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand. In this book, you’ll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You’ll also: Learn why you should prioritize customer learning and invest in customer training and education Discover how to create a detailed customer success and retention plan that emphasizes delivered value Determine how to implement a learning strategy that maximizes and scales lifetime customer value Perfect for founders, executives, managers, and practitioners at companies of all kinds, The Customer Education Playbook is especially practical for SaaS company executives seeking to extract and provide maximum value from their customers over the long haul.
Author: Harley Manning Publisher: Houghton Mifflin Harcourt ISBN: 0547913982 Category : Business & Economics Languages : en Pages : 275
Book Description
For readers of "Delivering Happiness" and "The New Gold Standard"--a revolutionary approach to understanding and mastering the customer experience from Forrester Research.
Author: Steven Henry Publisher: Xlibris Corporation ISBN: 1503519899 Category : Business & Economics Languages : en Pages : 111
Book Description
In this book I will show you simple and creative ways of looking at the sales process. Ideas, supported by real life examples, are shared on how to simplify the motivation and management of your sales team. As many companies attempt to control a sales team I suggest ways to remove duties that inhibit the selling process. We will review improvement techniques to strengthen relations and ultimately revenues from channels to market and customers. The book lays out productivity measurements as well as a very successful and growth based compensation plan. The real message in this book is the need to simplify the sales process, open the door for more selling time which then is proven to increase sales revenues to beat the company plan year after year.
Author: Luiz Moutinho Publisher: SAGE ISBN: 1849202621 Category : Business & Economics Languages : en Pages : 337
Book Description
Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.
Author: Stephen A. Di Biase Publisher: Premier Insights LLC ISBN: 1505416876 Category : Business & Economics Languages : en Pages : 447
Book Description
"Applied Innovation: A Handbook" outlines how a start-up CEO can take an innovation from concept to repeat sales including everything from the strategic elements of what innovation is to business models and intellectual property to how one sets up an advisory board etc. This work focuses on offering a road map for building a company from the ground up but can be applied to existing firms as well. The premise is that anyone can learn and apply the concepts of innovation in any part of their business and personal life if they know what is required.
Author: Robert C. Prus
Author: Robert C. Prus
Author: Thomas C. Mackey
Author: Brian Strobel
Author: Adrian Wiggins
Author: Daniel Quick
Author: Harley Manning
Author: Steven Henry
Author: Debora Bettiga
Author: Luiz Moutinho
Author: Stephen A. Di Biase