Author: Stan PhelpsPublisher:
ISBN: 9780984983858
Category :
Languages : en
Pages :
Book Description
Purple Goldfish
Author: Stan PhelpsPublisher:
ISBN: 9780984983865
Category :
Languages : en
Pages :
Book Description
What's Your Purple Goldfish?
Author: Stan PhelpsPublisher:
ISBN: 9780984983803
Category : Business & Economics
Languages : en
Pages : 210
Book Description
How do you stand out in a sea of sameness? What's Your Purple Goldfish (WYPG?) is about differentiation via added value. Marketing to your existing customers via G.L.U.E (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth.
Purple Goldfish Series Boxed Set
Author: Stan PhelpsPublisher:
ISBN: 9780984983858
Category :
Languages : en
Pages :
Book Description
Purple Goldfish 2.0
Author: Evan CarrollPublisher: 9 Inch Marketing
ISBN: 9781732665255
Category : Business & Economics
Languages : en
Pages : 270
Book Description
Are you looking to stand out from your competition? Uhh, is that even a question? Of course, you are! Unfortunately, nearly every other marketer is, too... So, how can your brand stand out in a sea of sameness? Purple Goldfish 2.0 is not your ordinary business book. It fundamentally aims to change the paradigm of what we do in business and how we do it. It offers 10 ways to attract raving customers. Purple represents "a little extra" whereas the goldfish stands for "differentiation." A Purple Goldfish is defined as any time a business purposely goes above and beyond to provide a little something extra to differentiate the experience and honor the relationship. It's a marketing investment back into your customer base. It's that unexpected surprise that's thrown in for good measure to achieve product differentiation, drive retention, and promote word of mouth. Why this book is needed? We've lost focus in marketing. We've been so laser-focused on automating our marketing to prospects that we've forgotten to deliver an exceptional experience once they've become customers. Advertising is no longer the answer. Traditional media is expensive, fragmented, and for the most part ineffective. Customer support is non-existent. We're too busy outsourcing it. We've developed complex loyalty programs that confuse customers and only promise future benefits. What we really need is a concept that differentiates our brand, promotes retention, and generates word of mouth at the time of purchase. We call that concept a Purple Goldfish. Call to Action Your brand today is no longer just what you tell people it is. It's what your customer experiences, how they feel, and, most importantly-what they tell others about that experience." The entire premise of Purple Goldfish 2.0 is that the customer must come first. Customer experience should be the biggest priority. Stop focusing on "the two in the bush" (prospects) and take care of "the one in your hand" (your customer). Take care of the customers you have. When you provide them with a memorable experience, they'll bring you the customers you want. The book is broken up into three main parts: Part 1 - (The Why) The case for focusing on customer experience. Part 2 - (The What) 10 types of Purple Goldfish in the categories of value and maintenance. Part 3 - (The How) The four-step I.D.E.A. process for creating a Purple Goldfish. Praise for Purple Goldfish 2.0: "Stan, I loved Purple Goldfish, and now with the addition of Evan Carroll, you've improved on a masterpiece. You guys have hit the nail on the head. You've captured the essence of what marketing is all about."- Stew Leonard, Founder of Stew Leonard's and author of My Story "Purple Goldfish 2.0 is the new benchmark for customer service and experience excellence. The single source for numerous concepts and innovations that can help build the foundation for a world-class brand! (I just hope my competition doesn't find this book!)"- Chris Zane, Founder and President of Zane's Cycles and author of Reinventing the Wheel "If an experience wasn't shared online, did it even happen? Stan and Evan share the importance of shared experiences in CX and marketing and how to make sure customers are happy at every step."- Brian Solis, digital anthropologist, best-selling author, Lifescale: How to Live a More Creative, Productive and Happy Life
Goldfish Varieties and Genetics
Author: Joseph SmarttPublisher: John Wiley & Sons
ISBN: 0470999780
Category : Technology & Engineering
Languages : en
Pages : 224
Book Description
The goldfish, Carassius auratus, a member of the Carp family, Cyprinidae, has been domesticated for many hundreds of years, as a food fish, a laboratory animal and now most important commercially, for ornamental and aesthetic purposes. There are now many scores of recognised varieties, which have been produced over time by selection processes and other methods described in detail in this stimulating book. Goldfish Varieties and Genetics covers all major aspects relating to goldfish breeding and genetics in a readable and user-friendly style. An account is presented of the domestication and evolution of the goldfish, including comprehensive details of the relevant genetic and biological principles involved in the development strategies and production of new varieties. The book also covers the subject of goldfish appreciation and the international significance of goldfish shows and show standards. The book concludes with an exciting forward look at the potential evolutionary future for the goldfish. This important and timely book brings together, for the first time, a wealth of scientific information, presented in a clear and understandable manner by Dr Joseph Smartt, who has many years' experience working in fish genetics and breeding. The book is a must-have purchase for all serious goldfish breeders, hobbyists and dealers, fish biologists and geneticists, aquarium keepers and aquaculture personnel. The author, Joseph Smartt is a Senior Visiting Research Fellow at the Department of Biological Sciences, University of Southampton, UK.
Purple Goldfish MiniBük
Author: Stan PhelpsPublisher:
ISBN: 9781952234019
Category :
Languages : en
Pages :
Book Description
Memoirs of a Goldfish
Author: Devin ScillianPublisher: Sleeping Bear Press
ISBN: 1585365793
Category : Juvenile Fiction
Languages : en
Pages : 33
Book Description
Day OneI swam around my bowl. Day Two I swam around my bowl. Twice. And so it goes in this tell-all tale from a goldfish. With his bowl to himself and his simple routine, Goldfish loves his life..until one day... When assorted intruders including a hyperactive bubbler, a grime-eating snail, a pair of amorous guppies, and a really crabby crab invade his personal space and bowl, Goldfish is put out, to say the least. He wants none of it, preferring his former peace and quiet and solitude. But time away from his new companions gives him a chance to rethink the pros and cons of a solitary life. And discover what he's been missing. Devin Scillian is an award-winning author and Emmy award-winning broadcast journalist. He has written more than 10 books with Sleeping Bear Press, including the bestselling A is for America: An American Alphabet and Brewster the Rooster. Devin lives in Michigan and anchors the news for WDIV-TV in Detroit. Early in his career Tim Bowers worked for Hallmark Cards, helping to launch the Shoebox Greetings card line. He has illustrated more than 25 children's books, garnering such awards as the Chicago Public Library's "Best of the Best" list. He also illustrated the widely popular First Dog. Tim lives in Granville, Ohio.
The Rainbow Fish
Author: Marcus PfisterPublisher: Simon and Schuster
ISBN: 1558580093
Category : Juvenile Fiction
Languages : en
Pages : 32
Book Description
Summary: The most beautiful fish in the entire ocean discovers the real value of personal beauty and friendship.
Pink Goldfish: Defy Ordinary, Exploit Imperfection and Captivate Your Customers
Author: Stan PhelpsPublisher: 9 Inch Marketing
ISBN: 9780984983896
Category : Business & Economics
Languages : en
Pages : 208
Book Description
Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them. Praise for Pink Goldfish: "Don't hide the weird and the wacky parts of your organization. Use them to stand out from the crowd. Forget about strengths (or set them to the side for a minute). Leverage your weaknesses into the unique qualities that set you apart. These are the core messages of this smart book... Think about it. All the other goldfish are, well, gold. Imagine how you might thrive as the only pink goldfish in the pond." - Daniel Pink, author of WHEN and DRIVE "Packed with incredible examples, this book will have you spotting Pink Goldfish everywhere, and inspire you to breed your own, ASAP!" -Jay Baer founder of Convince & Convert and author of Hug Your Haters "Pink Goldfish offers a smart, powerful, and vibrant framework for any company that wants to stand out. Filled with fascinating case studies, this book shows how businesses can turn perceived flaws into strengths and connect authentically with their customers." - Dorie Clark, author of Reinventing You and Stand Out, and adjunct professor, Duke University Fuqua School of Business
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