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Author: Jodi Dean Publisher: Cornell University Press ISBN: 1501721232 Category : Political Science Languages : en Pages : 225
Book Description
In recent decades, media outlets in the United States—most notably the Internet—have claimed to serve the public's ever-greater thirst for information. Scandals are revealed, details are laid bare because "the public needs to know." In Publicity's Secret, Jodi Dean claims that the public's demands for information both coincide with the interests of the media industry and reinforce the cynicism promoted by contemporary technoculture. Democracy has become a spectacle, and Dean asserts that theories of the "public sphere" endanger democratic politics in the information age.Dean's argument is built around analyses of Bill Gates, Theodore Kaczynski, popular journalism, the Internet and technology, as well as the conspiracy theory subculture that has marked American history from the Declaration Independence to the political celebrity of Hillary Rodham Clinton. The author claims that the media's insistence on the public's right to know leads to the indiscriminate investigation and dissemination of secrets. Consequently, in her view, the theoretical ideal of the public sphere, in which all processes are transparent, reduces real-world politics to the drama of the secret and its discovery.
Author: Jodi Dean Publisher: Cornell University Press ISBN: 1501721232 Category : Political Science Languages : en Pages : 225
Book Description
In recent decades, media outlets in the United States—most notably the Internet—have claimed to serve the public's ever-greater thirst for information. Scandals are revealed, details are laid bare because "the public needs to know." In Publicity's Secret, Jodi Dean claims that the public's demands for information both coincide with the interests of the media industry and reinforce the cynicism promoted by contemporary technoculture. Democracy has become a spectacle, and Dean asserts that theories of the "public sphere" endanger democratic politics in the information age.Dean's argument is built around analyses of Bill Gates, Theodore Kaczynski, popular journalism, the Internet and technology, as well as the conspiracy theory subculture that has marked American history from the Declaration Independence to the political celebrity of Hillary Rodham Clinton. The author claims that the media's insistence on the public's right to know leads to the indiscriminate investigation and dissemination of secrets. Consequently, in her view, the theoretical ideal of the public sphere, in which all processes are transparent, reduces real-world politics to the drama of the secret and its discovery.
Author: Jeff Crilley Publisher: Brown Books ISBN: 9780972647403 Category : Business & Economics Languages : en Pages : 132
Book Description
Finally, a working journalist shares the secrets of getting covered on the news! Whether you have a non-profit agency, whether you're a small business owner, an individual who wants coverage, or a PR pro, you'll learn the stuff that only those inside a newsroom know. Book jacket.
Author: Jon Elster Publisher: Cambridge University Press ISBN: 1316033325 Category : Political Science Languages : en Pages : 269
Book Description
In the spirit of Jeremy Bentham's Political Tactics, this volume offers the first comprehensive discussion of the effects of secrecy and publicity on debates and votes in committees and assemblies. The contributors - sociologists, political scientists, historians, legal scholars - consider the micro-technology of voting (the devil is in the detail), the historical relations between the secret ballot and universal suffrage, the use and abolition of secret voting in parliamentary decisions, and the sometimes perverse effects of the drive for greater openness and transparency in public affairs. The authors also discuss the normative questions of secret versus public voting in national elections and of optimal mixes of secrecy and publicity, as well as the opportunities for strategic behavior created by different voting systems. Together with two previous volumes on Collective Wisdom (Cambridge University Press, 2012) and Majority Decisions (Cambridge University Press, 2014), the book sets a new standard for interdisciplinary work on collective decision-making.
Author: Dick MARTIN Publisher: AMACOM Div American Mgmt Assn ISBN: 0814410227 Category : Business & Economics Languages : en Pages : 289
Book Description
All the old rules of marketing are up for grabs. Markets are fragmenting and globalizing; consumers have greater control over when and what media they use; and digital technologies have changed how people shop, work, and relax. But a small number of senior marketing leaders know how to engage consumers and keep them coming back. This book reveals the secrets to their success. Featuring exclusive interviews with top consumer and business-to-business marketers at companies like P&G, Unilever, GE, Nortel and American Express, Secrets of the Marketing Masters offers insight and practical advice, from how to gain the confidence of your colleagues on the senior team to how win your customers’ trust. Marketers will discover how to: • build a marketing culture • share results that matter–good and bad • connect with customers on an emotional level • find ways to amplify the customer voice within their company • run marketing like a professional service • cultivate positive word of mouth both on and offline • build customer listening posts • develop forward sensing mechanisms to spot new trends With this real-world, insider advice, readers can discover the techniques that will set them apart from the crowd and create lasting customer loyalty.
Author: Gini Graham Scott, Ph.D. Publisher: iUniverse ISBN: 1462048293 Category : Business & Economics Languages : en Pages : 90
Book Description
TOP SECRETS FOR DOING YOUR OWN PR provides a comprehensive overview of how to do your own PR. Chapters include these topics: • Launching Your PR Campaign • Ways to Approach the Press • Creating Your Press Materials • Using a Website or Blog in Your PR Campaign • Sending Your Press Materials to the Media • Doing Follow-Up • Keeping Track of Your PR • Getting Your Work Published • Using E-Books to Promote Your Product or Service • Creating a Package with Audiobooks And Videos • Creating and Attending Networking Events • Using the Social Media • Assessing Your PR Campaign • and More...
Author: Mitch Meyerson Publisher: Entrepreneur Press ISBN: 1613080085 Category : Business & Economics Languages : en Pages : 354
Book Description
Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Features: • Proven tips and tactics from 20+ top social media marketers • The biggest mistakes businesses make with social media and how to fix them • Actionable plans for all areas including social networks, blogs, web TV and mobile marketing • Real-world case studies, best practices and proven techniques from the experts • Detailed list of resources
Author: Jodi Dean
Author: Jodi Dean
Author: Jodi Dean
Author: Brian Kogelmann
Author: Sven Lütticken
Author: Jodi Dean
Author: Jeff Crilley
Author: Jon Elster
Author: Dick MARTIN
Author: Gini Graham Scott, Ph.D.
Author: Mitch Meyerson