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Author: Candice Jacobson Fuhrman Publisher: Chronicle Books (CA) ISBN: 9780877015093 Category : Business & Economics Languages : en Pages : 173
Book Description
Looks at the way the public relations profession exploits the media, detailing over one hundred gags, stunts, and other attention-getters actually used to promote various events, products, and firms
Author: Candice Jacobson Fuhrman Publisher: Chronicle Books (CA) ISBN: 9780877015093 Category : Business & Economics Languages : en Pages : 173
Book Description
Looks at the way the public relations profession exploits the media, detailing over one hundred gags, stunts, and other attention-getters actually used to promote various events, products, and firms
Author: Mark Borkowski Publisher: Vision On Publishing ISBN: 9781903399002 Category : Persons Languages : en Pages : 0
Book Description
A celebration of the greatest publicity stunts, scams, hype and PR heists of all time, this text is Mark Borklowski's history of these modern myths, told as an insider.
Author: Gerry McCusker Publisher: Kogan Page Publishers ISBN: 9780749445720 Category : Business & Economics Languages : en Pages : 340
Book Description
From Dow Corning breast implants to the McDonald's "McLibel" case, this book entertainingly exposes some of the world's most infamous (and also some unreported) PR disasters, and shows how crisis management helped or hindered.
Author: Jonathan Margolis Publisher: John Wiley & Sons ISBN: 0470457805 Category : Business & Economics Languages : en Pages : 386
Book Description
Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention and keeping it! This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to: Reach customers wherever they are Develop a cohesive guerilla-marketing campaign Capitalize on the hottest trends Cut through the constant marketing clutter Make products and brands stand out Use buzz, viral, grassroots, and experiential marketing Write a great press release Create opportunities for partnership and tie-ins Find budget-friendly ways to go guerilla Build a powerful online presence Work with existing contacts, publicists, and the press You can enter the guerilla jungle and emerge with the lion’s share of the sales! Let Guerilla Marketing For Dummies show you how.
Author: Ronald D. Smith Publisher: Routledge ISBN: 1136172483 Category : Business & Economics Languages : en Pages : 551
Book Description
This text offers a pathway to understanding and developing public relations campaigns and other types of strategic communication. The author presents a step-by-step unfolding of the strategic campaign process used in public relations practice. The text serves as a guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.
Author: Ryan Holiday Publisher: Portfolio ISBN: 1591847389 Category : Business & Economics Languages : en Pages : 146
Book Description
"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--
Author: Frank Supovitz Publisher: John Wiley & Sons ISBN: 1118244117 Category : Business & Economics Languages : en Pages : 512
Book Description
As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and a fill an arena.
Author: Anthony Frangi Publisher: Univ. of Queensland Press ISBN: 9780702233005 Category : Business & Economics Languages : en Pages : 164
Book Description
A refreshingly simple, user-friendly guide to getting publicity for your business, organisation, event or cause - whether a school fete, a new-product release or the launch of a national community campaign.
Author: Colleen Wells Publisher: Penguin ISBN: 1436211689 Category : Business & Economics Languages : en Pages : 351
Book Description
Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth 'buzz', internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more. Written by a pair of expert authors. Includes dozens of effective, practical, money-saving ideas.
Author: Candice Jacobson Fuhrman
Author: Candice Jacobson Fuhrman
Author: Mark Borkowski
Author: Gerry McCusker
Author: Jonathan Margolis
Author: Bunny Ultramod
Author: Ronald D. Smith
Author: Ryan Holiday
Author: Frank Supovitz
Author: Anthony Frangi
Author: Colleen Wells