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Author: David R. Yale Publisher: McGraw Hill Professional ISBN: 9780844232188 Category : Business & Economics Languages : en Pages : 202
Book Description
This concise, easy-to-use compendium of publicity and media relations checklists is an essential tool for newcomers and veterans alike. Every major aspect of the field is covered in a user-friendly format that will be as useful for your first media contact as for your thousandth. From getting started, to creating materials, to withstanding public and legal scrutiny, the checklists put all the tools you'll need right at your fingertips. Checklists are cross referenced so you can be sure you're covering all the bases, from the first step to the final step. An invaluable reference and guide for every publicity, public relations, and media professionals, this is a book to buy in twos: one to keep at hand for quick reference, and one to take apart, photocopy, make notes, and use with every publicity effort you launch. About the Author David R. Yale is a publicity and media relations professional who has taught more than 200 courses and seminars on promotion and publicity. His clients have included AT&T, Chase Manhattan Bank, and Canon Computers. Yale is currently Marketing and Creative Director for a large direct marketer of computers, software, and peripherals. "Publicity & Media Relations Checklists leads the reader through the crucial process of publicity planning and prioritizing before making contact with the media and provides well-developed checklists to help the reader implement and track . . . an effective publicity program. This book represents an innovative way to methodically garner local or national publicity. It is an excellent resource." -- Marcia Layton Layton & Co. Business Plan Writing "Publicity & Media Relations Checklists' interactive approach takes the misery out of learning the essentials of PR. What a valuable tool!" -- Brenda Christensen PR Director Elan Software
Author: David R. Yale Publisher: McGraw Hill Professional ISBN: 9780844232188 Category : Business & Economics Languages : en Pages : 202
Book Description
This concise, easy-to-use compendium of publicity and media relations checklists is an essential tool for newcomers and veterans alike. Every major aspect of the field is covered in a user-friendly format that will be as useful for your first media contact as for your thousandth. From getting started, to creating materials, to withstanding public and legal scrutiny, the checklists put all the tools you'll need right at your fingertips. Checklists are cross referenced so you can be sure you're covering all the bases, from the first step to the final step. An invaluable reference and guide for every publicity, public relations, and media professionals, this is a book to buy in twos: one to keep at hand for quick reference, and one to take apart, photocopy, make notes, and use with every publicity effort you launch. About the Author David R. Yale is a publicity and media relations professional who has taught more than 200 courses and seminars on promotion and publicity. His clients have included AT&T, Chase Manhattan Bank, and Canon Computers. Yale is currently Marketing and Creative Director for a large direct marketer of computers, software, and peripherals. "Publicity & Media Relations Checklists leads the reader through the crucial process of publicity planning and prioritizing before making contact with the media and provides well-developed checklists to help the reader implement and track . . . an effective publicity program. This book represents an innovative way to methodically garner local or national publicity. It is an excellent resource." -- Marcia Layton Layton & Co. Business Plan Writing "Publicity & Media Relations Checklists' interactive approach takes the misery out of learning the essentials of PR. What a valuable tool!" -- Brenda Christensen PR Director Elan Software
Author: Mark Coker Publisher: Mark Coker ISBN: 145800113X Category : Business & Economics Languages : en Pages : 36
Book Description
Learn PR Strategy This brainstorming checklist helps entrepreneurs and business managers leverage the power of public relations to earn better press coverage. Learn how to plan and implement a more effective public relations strategy. Learn how to achieve virtually any business objective with the help of smart, strategic PR. LEARN HOW TO… * Promote your company, people, products and services * Earn more press coverage * Earn positive press coverage * Leverage PR as a tool to achieve virtually any business objective * Improve PR planning * Think more strategically * Identify new publicity opportunities * Avoid mistakes * Build a more effective PR team * Practice honest, ethical PR THE 10 MINUTE PR CHECKLIST is written for: * Entrepreneurs * Business leaders * Marketing executives * PR managers * Students of PR * Communications consultants * and anyone with an important story to tell Even if you already have a strong PR team in place, this checklist will give you new ideas to improve results. Your business is ever-changing. THE 10 MINUTE PR CHECKLIST will inspire you to discover new ideas each time you read it. Learn how to get out there and celebrate your accomplishments. Refer to this often as a brainstorming and auditing tool. Do you ever wonder why your competitors get all the attention from traditional such as newspapers, magazines, and broadcast television? What are they doing that you’re not doing? Their products, services and people are no better than your own. The answer: They're executing a smarter, more proactive, more creative media relations program. Great press coverage doesn’t just happen. It’s earned. This checklist will show you how to earn it. Whether you're the founder of a garage startup or the CEO of a billion dollar publicly-traded company, this checklist will help improve your PR results. WHY DOES PR MATTER? Public relations is a tool for controlling awareness and perception. Numerous distinct groups of individuals have the power to nourish or destroy your company. Each group makes decisions based on information. Media creates awareness and shapes opinions. If you want to influence what people know or think about you and your company, and if you want to drive positive, viral word-of-mouth, you must work with media. At a basic level, “media” is simply the substrate upon which your message will be carried or conveyed. The tongue of your customer, through their word-of-mouth, is important media too. The media needs to hear your messages. In recent years, the definition of media has broadened, and this presents you with exciting new opportunities for message delivery. Today, it's not just about working with reporters at the major magazines and trade publications. Media has gone social. In addition to traditional media, you must also now contend with social media, bloggers, customers, prospective customers, influencers, competitors and partners, most of whom participate in multiple social media platforms. These social media participants have the power to spread your message too. This checklist won't teach you how to tweet on Twitter or attract followers in Tiktok. There are dozens of other resources to help you there. THE 10 MINUTE PR CHECKLIST focuses on teaching proven media relations strategies and best-practices that will serve you well for years to come across all current and future media outlets. In this short guide, Mark Coker shares some of his best secrets learned over twenty years as a successful entrepreneur (BestCalls.com, Smashwords, Draft2Digital) and as a strategic communications consultant (Dovetail Public Relations) for dozens of high-profile companies large and small. He has used these secrets - all ethical and honest - to secure his clients and his companies coverage in hundreds of stories in print, radio and broadcast media. THE 10 MINUTE PR CHECKLIST will teach you to build great companies with the catalyst of strategic PR.
Author: Norman Hart Publisher: Financial Times/Prentice Hall ISBN: 9780273649397 Category : Public relations Languages : en Pages : 120
Book Description
Public Relations throughout the world is beginning to be recognised as a new and independent management function and its role in service organisations is proving to be even more necessary in the absence of tangible products. The Public Relations Audit provides you with an evaluation checklist which can be used to measure the impact of every message you send to customers, shareholders and the public. It shows you how to: * carry out an internal image audit and a consultancy audit * choose a consultancy * assess your staffs skills and competencies * select the media and establish good media relations * carry out a public relations evaluation.
Author: Ronald B. Kaatz Publisher: McGraw-Hill Companies ISBN: Category : Business & Economics Languages : en Pages : 260
Book Description
"Advertising & Marketing Checklists" gives you the distilled wisdom of decades of experience in advertising and marketing communications. It's a valuable tool for any marketing professional seeking to plan, implement, or manage any advertising or marketing effort. This totally updated and expanded second edition offers the advertising and marketing professional fast, practical solutions to teh challenges of marketing communications. WIth 30 all-new checklists and charts, Ron Kaatz has significantly expanded and improved his highly successful first edition. Topics new to the second edition include: Protecting your brands Creating effective Yellow Pages ads Making "the numbers" work for you Evaluating new media opportunities Keys to home stopping and infomercial success Monitoring your agency's media capabilities Author Ron Kaatz is a professor of Integrated Marketing Communications at Northwestern University and is the Senior Vice President/Director of Media Concepts at the J. Walter Thompson advertising agency.
Author: Eric Yaverbaum Publisher: For Dummies ISBN: 9780764552779 Category : Business & Economics Languages : en Pages : 384
Book Description
When it comes to marketing, nothing beats good word of mouth. But how do you get your customers talking? This friendly guide shows you step-by-step how to create and implement an effective public relations strategy for pennies on the dollar compared to the cost of advertising. Public Relations Kit For Dummies gives you all the tools you need to spread the word about your product or service, without a PR agency. All it takes is effort and the straightforward guidelines you’ll find in this helpful guide. If you’re a small business owner or manager or an entrepreneur, good PR will give you an advantage over your competition. If you’re a corporate manager or executive, you need an effective public relations program to communicate with your target market without increasing ad spending. In Public Relations Kit For Dummies, you’ll discover how to: Map a winning PR strategy Grab attention with press releases, interviews, and events Cultivate good media relations Get print, TV, radio, and Internet coverage Manage crises This book is packed with successful ideas, techniques, and campaigns that really worked – and you can customize them to fit your clientele, product, or service. This friendly guide shows you how PR works, how to brainstorm for creative ideas, how to deliver your message to the media, and how to create buzz. And there’s more: Developing and stick to a budget Building an in-house PR department Specific PR tactics like contests, surveys, and tie-ins Company newsletters Writing query letters and pitch letters Handling yourself in interviews Turning bad press into good publicity Developing a contact list Specific strategies for radio, TV, newspapers, and new media Handling crises Measuring PR results The book also includes a CD-ROM full of helpful PR forms, checklists, and templates; lists of resources like PR firms and media outlets; and software programs that makes PR simple. If you want people to notice your product or service, Public Relations Kit For Dummies is the only resource you need.
Author: Patricia J. Parsons Publisher: Routledge ISBN: 1135624763 Category : Business & Economics Languages : en Pages : 83
Book Description
A Manager's Guide to PR Projects picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.
Author: Robert Kendall Publisher: Addison-Wesley Longman ISBN: Category : Business & Economics Languages : en Pages : 584
Book Description
Kendall's how-to guide delivers a theory laden step-by-step approach to public relations. The text is layered with real, relevant examples of public relations in action. Checklists, illustrations, and diagrams accompany directives and take the reader through the process of research, adaptation, implementation, and evaluation. Public Relations Campaign Strategies, 2nd Edition emphasizes the application of building socially responsible relationships through public relations. The book is intended for professionals or intermediate to advanced students of public relations.
Author: Rene A. Henry Publisher: Wiley-Blackwell ISBN: Category : Business & Economics Languages : en Pages : 304
Book Description
Henry tells the reader how to conduct all aspects of marketing public relations with knowledge of the rationale for each aspect -- from assembling a mailing list, to engineering a publicity event, to designing an entire public relations budget and program. Users gain an understanding of the complete process and the ability to creatively meet the needs of their respective organizations. Case histories are included along with how-to chapters on virtually every aspect of marketing public relations -- research, publicity, sports marketing, special events, print media, radio and TV, film and video, targeting special markets, special publications, and measuring results.
Author: Carole M. Howard Publisher: Waveland Press ISBN: 1478647531 Category : Business & Economics Languages : en Pages : 228
Book Description
With a clear and fast-moving style, the Sixth Edition maintains its status as the foremost book on media relations in the corporate, nonprofit and government sectors. The authors retained the best and enduring aspects of media relations in the previous edition while skillfully integrating all current trends, such as the increased reliance on technology, complex legal rulings and concerns about credibility that have had an impact on how professionals work with the media. On Deadline is must-read for prospective and current media relations professionals dedicated to maximizing their organization’s results. As one reviewer remarked, On Deadline is “like having a professional mentor and media consultant on speed dial.” It presents all the tools necessary to plan and implement a successful media relations program, from relationships with reporters, crisis management and global media relations to spokesperson training, ethical and legal issues, news conferences and special events. New case studies illustrate the multiple roles of media relations professional as planner, crisis manager, communicator, counselor and strategist in a world that encounters ubiquitous messages dispersed at the speed of light.
Author: David R. Yale
Author: David R. Yale
Author: Mark Coker
Author: Norman Hart
Author: Ronald B. Kaatz
Author: Eric Yaverbaum
Author: Patricia J. Parsons
Author: Robert Kendall
Author: Edward G. Bauer
Author: Rene A. Henry
Author: Carole M. Howard