Author: Howard StephensonPublisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Publicity for Prestige and Profit
Author: Howard StephensonAdvertising & Selling
Author: Publication Management
Author: Judicious Advertising and Advertising Experience
Author: Judicious Advertising
Author: Advertising and Selling
Author: The Impact of Publicity on Corporate Offenders
Author: Brent FissePublisher: State University of New York Press
ISBN: 1438402929
Category : Social Science
Languages : en
Pages : 408
Book Description
Uncertainty surrounds the use of publicity as a means of controlling corporate crime. On the one hand, some agree with Justice Brandeis's dictum that light is "the best of disinfectants...the most efficient policeman." On the other hand, many believe that corporations' internal affairs are effectively shrouded with a thick fog that prevents the light of public scrutiny from reaching them. The Impact of Publicity on Corporate Offenders is the first study to go beyond the rhetoric, through an examination of corporate experience. Fisse and Braithwaite have carried out a qualitative inquiry concerning 17 large corporations involved in publicity crises. Based mainly on interviews, the inquiry includes company employees and former employees, union officials, officers of government regulatory agencies, competitors, independent accountants, government prosecutors, public interest activists, judicial officers, stockbrokers, and other experts.
Publicity for Prestige and Profit (Classic Reprint)
Author: Howard StephensonPublisher: Forgotten Books
ISBN: 9780484070720
Category : Business & Economics
Languages : en
Pages : 320
Book Description
Excerpt from Publicity for Prestige and Profit Half the news just happens like a million-dollar fire, a drought that threatens a city 3 water supply, or the traffic death toll on a holiday week end. This kind Of news tends to be dolorous but can include happy events, as when brother and sister, torn from each other by the Nazis, meet on a street in America. But it depends on chance. The public's interest is caused by surprise. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Materializing Difference
Author: Péter BertaPublisher: University of Toronto Press
ISBN: 1487520409
Category : Social Science
Languages : en
Pages : 419
Book Description
How do objects mediate human relationships, and possess their own social and political agency? What role does material culture - such as prestige consumption as well as commodity aesthetics, biographies, and ownership histories - play in the production of social and political identities, differences, and hierarchies? How do (informal) consumer subcultures of collectors organize and manage themselves? Drawing on theories from anthropology and sociology, specifically material culture, consumption, museum, ethnicity, and post-socialist studies, Materializing Difference addresses these questions via analysis of the practices and ideologies connected to Gabor Roma beakers and roofed tankards made of antique silver. The consumer subculture organized around these objects - defined as ethnicized and gendered prestige goods by the Gabor Roma living in Romania - is a contemporary, second-hand culture based on patina-oriented consumption. Materializing Difference reveals the inner dynamics of the complex relationships and interactions between objects (silver beakers and roofed tankards) and subjects (Romanian Roma) and investigates how these relationships and interactions contribute to the construction, materialization, and reformulation of social, economic, and political identities, boundaries, and differences. It also discusses how, after 1989, the political transformation in Romania led to the emergence of a new, post-socialist consumer sensitivity among the Gabor Roma, and how this sensitivity reshaped the pre-regime-change patterns, meanings, and value preferences of prestige consumption.
Advertising the Self in Renaissance France
Author: Scott FrancisPublisher: University of Virginia Press
ISBN: 1644530082
Category : History
Languages : en
Pages : 343
Book Description
Advertising the Self in Renaissance France explores how authors and readers are represented in printed editions of three major literary figures: Jean Lemaire de Belges, Clément Marot, and François Rabelais. Print culture is marked by an anxiety of reception that became much more pronounced with increasingly anonymous and unpredictable readerships in the sixteenth century. To allay this anxiety, authors, as well as editors and printers, turned to self-fashioning in order to sell not only their books but also particular ways of reading. They advertised correct modes of reading as transformative experiences offered by selfless authors that would help the actual reader attain the image of the ideal reader held up by the text and paratext. Thus, authorial personae were constructed around the self-fashioning offered to readers, creating an interdependent relationship that anticipated modern advertising. Distributed for the University of Delaware Press