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Author: Gary Armstrong Publisher: Pearson Educación ISBN: 9789702604006 Category : Business & Economics Languages : en Pages : 686
Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author: Gary Armstrong Publisher: Pearson Educación ISBN: 9789702604006 Category : Business & Economics Languages : en Pages : 686
Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author: Morry Sofer Publisher: Taylor Trade Publications ISBN: 1589797205 Category : Foreign Language Study Languages : en Pages : 570
Book Description
Doing business in Spanish requires a dictionary that is up-to-date with the 21st century. Because terminology differs from Spain to Latin America, from Argentina to Mexico, businesspeople need a dictionary that provides terms used throughout the Spanish-speaking world. The Spanish Business Dictionary fulfills such a need. In addition to hundreds of new computer and internet terms, this dictionary includes all areas of business terminology used in the United States and throughout the Spanish-speaking world with designators for the country of the term's origin.
Author: Julio Moreno Publisher: UNC Press Books ISBN: 9780807854785 Category : History Languages : en Pages : 342
Book Description
In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making industrial capitalism the key to upward mobility into the middle class, material prosperity, and
Author: Ricky W. Griffin Publisher: Pearson Educación ISBN: 9789702605973 Category : Business & Economics Languages : en Pages : 722
Book Description
For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e
Author: Lamelo Varela, Carles Publisher: Editorial UOC ISBN: 8491163700 Category : Computers Languages : en Pages : 124
Book Description
La forma de consumir televisión está cambiando a gran velocidad. Las narrativas transmedia, el consumo en dispositivos móviles, la gamificación, las llamadas «segundas pantallas», la implicación con redes 2.0 y la audiencia social representan un reto, pero también ofrecen enormes posibilidades para los creadores de contenidos audiovisuales. El concepto de televisión basada en el broadcasting cede su protagonismo a los contenidos con implicación en social media y concepción transmedia. Este libro nos acerca a las nuevas rutinas productivas y al diseño de estrategias acordes con este nuevo paradigma comunicativo, y lo hace combinando los referentes académicos con aportaciones directas de la industria de la comunicación y el análisis de casos de éxito para ofrecer a los lectores la posibilidad de comprender en qué medida está cambiando el audiovisual, los espectadores y las dinámicas sociales en torno a la televisión.
Author: Ezequiel Korin Publisher: Routledge ISBN: 1000375765 Category : Social Science Languages : en Pages : 144
Book Description
This book provides a transversal scholarly exploration of the multiple changes exhibited around Venezuelan media during the Chávez regime. Bringing together a body of original research by key scholars in the field, the book looks at the different processes entailed by Chavismo’s relationship with the media, extending their discussion beyond the boundaries of the specific cases or examples and into the entire articulation of a nearly-perfect communicational hegemony. It explores the wide-ranging transformations in the national mediascape, such as how censorship of journalistic endeavors has impacted news consumption/production in the country to the complexities of Venezuelan filmmaking during Chavismo, from the symbolic postmortem persistence of Chávez to the profound transformations undergone by telenovelas, from the politically induced migration of online audiences to the reinvention of media spaces for cultural journalism as forms of resistance. Allowing readers to engage not only with the particular case studies or exemplars presented, but with the underlying cultural, economic, political, societal, and technical aspects that come into play and which allow the extrapolation of this body of research onto other national or international contexts, this book will be an important resource for scholars and students of journalism, communication, media studies, and politics.
Author: Gary Armstrong
Author: Gary Armstrong
Author: Morry Sofer
Author: Gonzalo Brujó
Author: Julio Moreno
Author: Ricky W. Griffin
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Author: 
Author: Lamelo Varela, Carles
Author: Kathy Matilla
Author: Ezequiel Korin