Author:
Publisher: Association of Research Libr
ISBN:
Category : Academic libraries
Languages : en
Pages : 134
Book Description
Public Services Goals and Objectives in ARL Libraries
Author:
Publisher: Association of Research Libr
ISBN:
Category : Academic libraries
Languages : en
Pages : 134
Book Description
Publisher: Association of Research Libr
ISBN:
Category : Academic libraries
Languages : en
Pages : 134
Book Description
Resources in Education
Collection Development Organization and Staffing in ARL Libraries
Author:
Publisher: Association of Research Libr
ISBN:
Category : Academic librarians
Languages : en
Pages : 152
Book Description
Publisher: Association of Research Libr
ISBN:
Category : Academic librarians
Languages : en
Pages : 152
Book Description
Marketing and Public Relations for Libraries
Author: Cosette N. Kies
Publisher: Scarecrow Press
ISBN: 9780810846562
Category : Business & Economics
Languages : en
Pages : 220
Book Description
Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.
Publisher: Scarecrow Press
ISBN: 9780810846562
Category : Business & Economics
Languages : en
Pages : 220
Book Description
Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.
Goals and Objectives
Author: Association of Research Libraries. Systems and Procedures Exchange Center
Publisher: Association of Research Libr
ISBN:
Category : Academic libraries
Languages : en
Pages : 116
Book Description
Publisher: Association of Research Libr
ISBN:
Category : Academic libraries
Languages : en
Pages : 116
Book Description
OMS Annual Report
Author: Association of Research Libraries. Office of Management Studies
Publisher: Association of Research Libr
ISBN:
Category : Academic libraries
Languages : en
Pages : 44
Book Description
Publisher: Association of Research Libr
ISBN:
Category : Academic libraries
Languages : en
Pages : 44
Book Description
Flyer
Author: Association of Research Libraries. Systems and Procedures Exchange Center
Publisher:
ISBN:
Category :
Languages : en
Pages : 12
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 12
Book Description
ARL.
Subject Index to SPEC Kits in Print
Author:
Publisher: Association of Research Libr
ISBN:
Category : Library administration
Languages : en
Pages : 58
Book Description
Publisher: Association of Research Libr
ISBN:
Category : Library administration
Languages : en
Pages : 58
Book Description
Subject Index to SPEC Kits
Author:
Publisher: Association of Research Libr
ISBN:
Category : Academic libraries
Languages : en
Pages : 24
Book Description
Publisher: Association of Research Libr
ISBN:
Category : Academic libraries
Languages : en
Pages : 24
Book Description